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Lifetime Networks Announces Largest Women's Multi-Platform Research Project Ever Undertaken by a Television Network - 'Lifetime Women's Pulse Polls'
- Noted Researchers Kellyanne Conway and Celinda Lake Join Lifetime to Examine
Differences Among Generation Y, Generation X and Baby Boomers -
- MSNBC's Willow Bay & Intuitive Entertainment Produce Special in 4Q '06 -
NEW YORK, March 21 -- Lifetime Networks today announced the
"Lifetime Women's Pulse Polls," the largest women's multi-platform research
project ever undertaken by a television network, weaving in a multi-pronged
package providing wide-ranging and trail-blazing applications and implications
for viewers, advertisers, affiliates and other business partners.
Throughout the year, the "Lifetime Women's Pulse Polls" will explore a
wide range of areas examining women's lives, from consumer behavior and
spending habits, their desire for and usage of new technologies, their
positions on key public policy issues, and on the lighter side, their
impressions of the latest pop culture icons.
The first project will be "Generation Why? (wt)," which compares three
generations -- Generation Y (age 18-29), Generation X (age 30-44) and Baby
Boomers (age 45-59) -- on attitudes regarding sex, men, marriage and career,
culminating in an on-air special with MSNBC award-winning journalist Willow
Bay.
In making the announcement, Betty Cohen, President/CEO, Lifetime
Entertainment Services, said: "Lifetime has always been the expert on
information about women and for women. To further serve advertisers,
distributors, consumers, our own programming and, above all, America's women,
the Lifetime Women's Pulse Polls will use an array of research methodologies
to explore and give voice to the unique and diverse perspectives of women
today, and project where they'll be in five or ten years."
Conducted by well-known pollsters and authors Kellyanne Conway and Celinda
Lake, the initial poll, "Generation Why?" unearthed some provocative findings
on the three generations (Full report available on request):
-- Never a better time to be a woman, but ... : While all three
generations agreed it's never been a better time to be a woman, the
majority believe women still face discrimination and men have more
advantages in society. Though Gen Y, Gen X and Baby Boomers, all agree
that the remedy to these problems is not a female boss -- the majority
prefer a male boss.
-- "First comes love, then comes marriage, then comes ... ": Gen Y women
advocate marriage and children at a younger age than previous
generations.
-- Myths about technology: Women will buy more high-tech gadgets than men
this year, but no matter their age, women still think men are much more
tech savvy. Technology is the native tongue for Gens Y & X and an
acquired taste for Baby Boomers. Gen X is more likely to prefer email,
while boomers and Gen Y prefer face-to-face, and Gen Y is more likely
to IM or blog than the other two groups.
-- Opting out: Contrary to popular misconceptions about highly-educated,
highly-capable women declaring they'd give it all up to raise their
children or pursue a passion, Gen Y women were least likely to say
they'd leave their careers behind if they didn't need a paycheck.
Central to "Generation Why?" and on the heels of the national survey, will
be a six-month, nationwide "listening tour" of women leaders and young women
on college and graduate school campuses, in the workforce and in their
communities, conducted by Bay with Lifetime, comparing their views with their
mothers, grandmothers -- and even young men -- on a wide range of contentious
contemporary issues.
These findings will serve as the basis of a Lifetime on-air special with
Bay -- produced by Intuitive Entertainment, LLC -- premiering in the Fourth
Quarter, 2006.
Currently Executive Producer/Anchor at MSNBC, Willow Bay has reported for
CNN as the anchor of "Moneyline News Hour," co-anchored ABC's "Good Morning
America/Sunday," and worked as a correspondent for ABC News and NBC's "NBA
Inside Stuff." She lives in Los Angeles with her husband and their two sons.
Intuitive Entertainment, LLC is a film and television production company,
dedicated to exceptional quality in visual storytelling forged by the
partnership of Executive Producers Mechelle Collins and Kevin Dill. Combined,
Kevin and Mechelle have over 15 years of producing experience and have
produced programming for such networks as NBC, MTV, CMT, Spike, Fox, UPN, CBS,
COURT TV, E!, VH1, SCI-FI, and Bravo. Projects currently in production
include "Juvies" an MTV documentary series, the third season of BRAVO'S "Blow
Out," and the country songwriting series "Unsung Stories" for CMT.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME is
committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and their
families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women,
Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME
Entertainment Services, a 50/50 joint venture of The Hearst Corporation and
The Walt Disney Company.
SOURCE Lifetime Networks
Web Site: http://www.lifetimetv.com
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