or


[03/21/06 - 12:00 AM]
The CW Announces 6 New Long-Term Affiliation Agreements

[via press release from The CW]

THE CW ANNOUNCES 6 NEW LONG-TERM AFFILIATION AGREEMENTS

America's Fifth Broadcast Network Increases National Coverage To Almost 68% Of The Country

Tucson, Columbia (SC), Jackson (MS), Waco-Temple-Bryan And Dothan Are The Latest Markets To Be Served By The CW

The CW announced today that it has signed exclusive, long-term affiliation agreements with stations in Tucson (Sierra Vista), Columbia (SC), Jackson (MS), Waco-Temple-Bryan and Dothan.

The addition of the six stations in these markets increases The CW's national coverage to almost 68% of the country, including 19 of the Top 20 markets and 26 of the Top 30.

The newly signed affiliates are:

* KWBA Tucson (Sierra Vista), AZ, owned by Cascade Broadcasting Group LLC.

* WZRB Columbia, SC, owned by Roberts Broadcasting Company.

* WRBJ Jackson, MS, owned by Roberts Broadcasting Company.

* KWTX Waco & KBTX Bryan in Waco-Temple-Bryan, TX, the digital stations of the CBS affiliates owned by Gray Television, Inc.

* WTVY, Dothan, AL, the digital station of the CBS affiliate owned by Gray Television, Inc.

These stations are in the 71st, 83rd, 89th, 94th and 172nd largest markets in the country, respectively, and represent 1.39% of total U.S. TV households.

WZRB, WRBJ, KWTX-DT, KBTX-DT and WTVY-DT are currently UPN affiliates. KWBA is currently an affiliate of The WB.

"We welcome these six fine stations as the newest members of The CW's affiliate family," said John Maatta, Chief Operating Officer, The CW. "The stations and the companies that operate them are joining with us for an unprecedented business opportunity -- launching a new network with a strong slate of successful shows with proven appeal to young adults and to the many advertisers who want to reach that coveted demographic. We can't wait to start working with our new colleagues at KWBA, WZRB, WRBJ, KWTX-DT, KBTX-DT and WTVY-DT, and to fulfill the promise of the long-term commitments that Cascade Broadcasting, Gray and Roberts Broadcasting have made to The CW."

On January 24, CBS Corporation and Warner Bros. Entertainment announced their intent to form a new 5th network, The CW, to be launched in the fall of 2006. The new broadcasting network will be a joint venture between Warner Bros. Entertainment and CBS Corporation, with each company owning 50%.

In an important strategic move that secures major market distribution for The CW, it was also announced on January 24th that Tribune Broadcasting and the CBS Corporation's UPN affiliates have agreed separately to sign 10-year affiliation agreements with the new network. The combination of Tribune's 16 major market stations (New York, Los Angeles, Chicago, Boston, Dallas, Washington, D.C., Houston, Miami, Denver, St. Louis, Portland, Indianapolis, San Diego, Hartford, New Orleans and Albany) and the 11 CBS-owned UPN major market affiliates (Philadelphia, San Francisco, Atlanta, Detroit, Tampa, Seattle, Sacramento, Pittsburgh, West Palm Beach, Norfolk and Providence) cover the top 13 television markets, 20 of the top 25 television markets and have a total coverage area of more than 47% of the country.

The CW will incorporate The WB's current scheduling model, which consists of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 (EST/PST); Sundays from 7-10 (EST/PST); Sunday from 5-7 (EST/PST) outside of primetime as well as a Monday thru Friday afternoon block from 3-5 (EST/PST) and a 5-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between Warner Bros. Entertainment and CBS Corporation. For more information, log on to www.cbscorporation.com.

Warner Bros. Entertainment, a fully-integrated, broad-based entertainment company, is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros. Entertainment, a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.





  [march 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/07/26 - 10:09 AM]
BET Announces the Return of the Black + Iconic Soiree on May 23, 2026 at MGM National Harbor, Hosted by Laverne Cox, Celebrating Culture, Community, and Impact
The Black + Iconic Soirée brings together luminaries, advocates, and changemakers for an intimate evening of recognition, reflection, and celebration.

[05/07/26 - 10:02 AM]
New Episode Of HBO Original Documentary Series "The Yogurt Shop Murders" Debuts May 22
The first four episodes of the series are currently available to stream on HBO Max.

[05/07/26 - 10:00 AM]
Starz Sets June 12 Premiere Date for Visceral and Haunting Drama "The Listeners," Starring BAFTA and Golden Globe Nominee Rebecca Hall
Adapted from Jordan Tannahill's bestselling novel of the same name, the female-driven series centers on Claire Kutty, a popular English teacher who suddenly begins to hear a low, persistent hum that no one else around her can hear.

[05/07/26 - 10:00 AM]
Performers Announced for "The 52nd American Music Awards" Live Monday, May 25
Hootie & the Blowfish, KATSEYE, Keith Urban, Maluma, Riley Green, SOMBR, Teddy Swims and Twenty One Pilots will all deliver can't-miss performances featuring some of today's biggest hits and fan favorites.

[05/07/26 - 09:30 AM]
PBS America @ 250 Continues with Semiquincentennial-Themed Programming to Mark the Nation's Historic Anniversary
New programming will air throughout 2026 and will include rebroadcasts of Ken Burns's groundbreaking 12-hour film, "The American Revolution."

[05/07/26 - 09:01 AM]
TNT Sports Unveils Commentator Roster for 2026 Roland-Garros
Live coverage from Paris will be presented across TNT, truTV and HBO Max in the U.S., combining elite match analysis, signature studio programming and expansive cross-platform storytelling.

[05/07/26 - 09:01 AM]
Video: "Criminal Minds: Evolution" Season 19 Trailer & Key Art Announcement
This season will premiere with two episodes, with each episode dropping weekly thereafter through the season finale on July 23.

[05/07/26 - 09:01 AM]
The History Channel Partners with The White House on New "Mission to Honor: A 250th Salute to American Veterans" Initiative
At the heart of the initiative is a series of first-person video profiles featuring veterans from World War II through the Global War on Terror.

[05/07/26 - 09:01 AM]
Video: HBO Releases New Teaser and Images for the Upcoming Original Series "Life, Larry, and the Pursuit of Unhappiness," Featuring President Obama and Larry David
In addition to David, the series will feature select "Curb Your Enthusiasm" actors and noteworthy guest stars.

[05/07/26 - 09:00 AM]
E! Greenlights "Cocktail Wars" Hosted by Lance Bass and Joey Fatone
The series pits America's buzziest mixologists against each other in a lively, high-stakes showdown for $10,000 per episode.

[05/07/26 - 08:59 AM]
Wells Adams Named Co-Host of "Big Break x Good Good" Presented by Golf Galaxy Returning This August on Golf Channel
A self-admitted golf nut and long-time fan of Big Break, Adams joins Big Break Dominican Republic winner, former LPGA Tour pro and Golf Channel personality Blair O'Neal as co-host for Season 24.

[05/07/26 - 08:31 AM]
"The Forsytes" Season 3 Starts Production and Announces New Cast
Gregg Sulkin and Gabriel Antunes have joined the returning ensemble.

[05/07/26 - 08:31 AM]
Video: "The Chi" Says Goodbye - Trailer and Key Art Unveiled for Landmark Final Season, Premiering May 22 on Paramount+
Produced by 20th Television, Lena Waithe's acclaimed drama series will conclude with 10 episodes rolling out weekly every Friday.

[05/07/26 - 08:01 AM]
Apple TV's "The Dynasty: UConn Huskies" Set to Premiere Globally August 21, 2026
Featuring exclusive interviews with the 2025 National Championship team alongside voices from across generations of UConn basketball, the series offers a rare, inside look at the players carrying the program forward while reflecting on the legacy that built it.

[05/07/26 - 08:00 AM]
Prime Video's "We Were Liars" Casts Six New Series Regulars for Season Two
Josh Dallas, Costa D'Angelo, Parker Lapaine, Peyton List, Elysia Roorbach and Madison Wolfe are among the latest additions.