MTV Video Music Awards Returns to New York City in 2006
VMAs Set to Hit Music Fans With Biggest Party of the Year
Live August 31, 2006 at 8pm (ET/PT)
2006 VMAs to Live on MTV, MTV2, mtvU, mtvUber, MTV.com,
MTV Overdrive, Wireless, and More
NEW YORK, March 22 -- Christina Norman, President, MTV, today
announced that the "2006 MTV Video Music Awards" will return to New York City.
The 23rd annual awards show will air live from Radio City Music Hall on
Thursday, August 31st at 8PM (ET/PT). The return of the VMAs marks the 13th
time that the star studded music awards show will be held in New York City and
the 10th time at the Radio City Music Hall. Host, performers, nominees, and
presenters for the "2006 MTV Video Music Awards" will be announced soon.
The 2006 VMAs will be a multi-screen experience for fans that will live
and breathe on every single MTV platform -- MTV, MTV2, mtvU, mtvUber, MTV.com,
MTV Overdrive, wireless, and more! More details on the VMAs' multi-screen
elements will be announced shortly.
"The VMAs are always the biggest party of the year and in 2006 we will
take the show to unprecedented levels with fans interacting with music and
stars through every single screen of MTV," said Norman. "The 2006 VMAs will
take advantage of the new ways the MTV audience is connecting with
entertainment -- broadband, wireless, online -- these additional platforms
will make this year's show even more interactive and engaging, beaming the
insanity directly to fans."
"New York City is our hometown and we are really looking to showcase the
music, culture, and people from every borough of this amazing city on TV,
online, broadband, and wireless to fans around the globe," Norman continued.
"We are proud that MTV has made New York City its home for the past 25
years, and once again has selected the Big Apple as host for the 23rd Annual
MTV Video Music Awards," said Mayor Michael R. Bloomberg. "An event of this
magnitude and cultural importance will generate tremendous media exposure and
with the thousands of visitors expected will yield a positive economic impact
projected in excess of $25 million."
"We welcome the MTV Video Music Awards back to world's most powerful and
commanding stage," said NYC Big Events President, Maureen J. Reidy. With New
York City's passion and enthusiasm and our planned celebrations, this year is
sure to be the best ever."
Utilizing the well-established business model created by NYC Big Events, a
series of events and promotions is being planned for the months and weeks
leading up to the live telecast. Extending far beyond the walls of Radio City
Music Hall, all New Yorkers and visitors alike will have the opportunity to
participate in special MTV performances, exhibits, educational and sporting
"We are proud to welcome MTV's Video Music Awards back home to the
Showplace of the Nation, Radio City Music Hall," said Jay Marciano, president,
Radio City Entertainment. "Combining one of the world's premiere theatres with
one of the most anticipated award shows of the year is the perfect formula for
making music history and we look forward to another 10 years of memorable VMA
moments at Radio City."
The "2005 MTV Video Music Awards" premiere telecast was the #1 rated cable
program for 2005 among 12-34 year olds, and beat out all cable and broadcast
programming in this demo for the night according to Nielsen Media Research.
Online, MTV.com garnered over 45 million page views the day after the 2005
VMAs, breaking all previous records, and almost 19 million page views the day
of the event, marking a 56% increase vs. 2004. In addition, the "My VMAs"
content on MTV Overdrive, the network's broadband channel, delivered an
impressive 13 million unique streams of VMA content.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of programming and content across all media platforms. MTV
Networks, with more than 100 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1,
mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT,
NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 13 digital services, all of these networks trademarks
of MTV Networks. MTV Networks connects with its audiences through its robust
consumer products businesses and its more than 95 interactive properties
worldwide, including online, broadband, wireless and interactive television
services and also has licensing agreements, joint ventures, and syndication
deals whereby all of its programming services can be seen worldwide.
NYC Big Events, Inc. is the City's official organization dedicated to
attracting high-profile events, creating new ones and working with existing
major New York City events. NYC Big Events' most recent successes include the
2005 Country Music Association Awards, the Worldwide Premiere of Peter
Jackson's King Kong in Times Square, the 2005 VH1 Save the Music Benefit
Concert, the 2004 Republican National Convention, and the 2003 MTV Video Music
Web Site: http://www.mtv.com