or


[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign
[via press release from Spike TV]

Spike TV Launches Rebranding Campaign

New Logo and Tagline Get More Action to Debut in May

NEW YORK, March 22 -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.

A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

"Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [march 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[09/01/26 - 06:31 AM]
Emmy Award-Winning "Ask This Old House" Celebrates 25th Anniversary of Building Confident Homeowners - New Season Premieres Thursday, October 1
Since its debut, "Ask This Old House" has traversed the country, responding to viewers' practical, hands-on home repair, maintenance, and improvement questions - everything from leaky faucets to smart home technology.

[09/01/26 - 06:01 AM]
Freeform's "31 Nights of Halloween" Returns for a Frightfully Fun October
New supernatural teen drama series "Coven Academy" follows three teenage witches and their dangerously charming warlock peers at an elite magic school where power is currency, secrets are lethal, and attraction is a liability.
[08/31/26 - 10:00 PM]
NBC Renews Hit Competition Series "American Ninja Warrior" for Season 19 in 2027 and a Special Summer of Champions Season 20 in 2028 Will Feature Several Former Olympians
Plus: the winner was crowned tonight of "American Ninja Warrior," taking home the Season 18 title and the $250,000 grand prize.
[08/31/26 - 08:01 PM]
Video: "The Fixers" New Trailer Unveils a Dangerous World of Covert Assignments
The series brings together a cross-generation ensemble cast led by Christopher Lee, Shou Lou, Regina Lei, Tou Chung-hua, Kelly Lin, Fu Meng-po, Chang Yung-cheng and more.
[08/31/26 - 05:02 PM]
Netflix Confirms Production and Cast of "Materesa" (wt) by "Queen of Tears" Director and "The East Palace" Writers
The Korean series is a story about a cold-blooded criminal psychologist and professor named Ma Teresa (NANA), who investigates unsolved murder cases.
[08/31/26 - 05:01 PM]
Video: "Blue Box" Season 2 - Official Trailer - Netflix
As Taiki and Chinatsu navigate their evolving feelings, a fractured friendship from the past and fierce competition cloud the road to nationals.
[08/31/26 - 02:02 PM]
Video: "Crossroad Springs" - Season 2 Trailer - Premieres Saturday September 5 on Great American Family
As James guides his Cowboy Church with purpose, Janet finds herself at a crossroads professionally, Aunt Amy offers steady encouragement, and Daniel's routine is interrupted by a visit that raises more questions than answers.
[08/31/26 - 12:48 PM]
TNT Sports' College Football Coverage Highlighted by Season-Long Big 12 Football, Expanded Five-Game CFP Lineup & Multiplatform Programming Across TNT, truTV, HBO Max & Bleacher Report
Kicking off TNT's second year of Big 12 football, the West Virginia Mountaineers will host the Coastal Carolina Chanticleers on Saturday, September 5, at Noon ET on TNT, truTV and HBO Max.
[08/31/26 - 11:03 AM]
ESPN Announces MLB Game of the Day Schedule for September
The September slate includes games on ESPN's linear networks and the ESPN App through MLB.TV, along with a daily selection of out-of-market matchups available through ESPN Unlimited's Game of the Day offering.
[08/31/26 - 10:09 AM]
Norman Reedus Joins James Marsden in a New Action Thriller Series "Disavowed" Coming to Apple TV
Art Marcum and Matt Holloway are behind the project.
[08/31/26 - 10:00 AM]
Pluto TV Expands Its Anime Strategy with Major Franchises, Broader English Dub Access and New Simulcast Programming
More than 45 billion minutes of anime content were streamed in the U.S. in 2025, according to Nielsen, underscoring the genre's growing place in mainstream entertainment.

[08/31/26 - 09:31 AM]
"Tires" Renewed for Season 4 on Netflix
The news arrives as Season 3 earned its highest-ever ranking on the Global Top 10 English TV list, reaching #5 the week of August 17, 2026.

[08/31/26 - 09:01 AM]
Netflix's "Lupin" Part 4 - First Look Debut
Part 4 will premiere on October 23 on Netflix.
[08/31/26 - 08:31 AM]
Manny Halley Nets Five Bonus Episodes of Hit Mockumentary Comedy Series "Lot Patrol" on BET
The five bonus episodes will be shot at IMANI Studio, Manny Halley's newly rebranded production facility in Pacoima, formerly operated as Quixote North Valley Studios.
[08/31/26 - 08:00 AM]
HBO Original Documentary Series "A Killer Story" Debuts September 10
The three-part documentary series examines a polarizing murder case that spanned more than two decades and captured national attention.