or


[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign
[via press release from Spike TV]

Spike TV Launches Rebranding Campaign

New Logo and Tagline Get More Action to Debut in May

NEW YORK, March 22 -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.

A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

"Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [march 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[09/04/26 - 10:01 AM]
Apple TV's Hit Drama "Silo" to Return for Fourth and Final Season on July 9, 2027
The complete third season of the acclaimed world-building drama starring and executive produced by Rebecca Ferguson is now streaming on Apple TV.
[09/04/26 - 08:01 AM]
Production Underway in Prague for Netflix Series Based on Dan Brown's "The Secret of Secrets"
Newly announced cast includes Mamadou Athie, Ben Levi Ross, Anamaria Marinca, Richard Sammel, and Elena Saurel.
[09/04/26 - 08:00 AM]
Paramount+ Celebrates Mexican Independence Day Weekend with Combat Sports Doubleheader on Saturday, September 12
The wall-to-wall action kicks off with Noche UFC: Silva vs. Delgado at 5 p.m. ET / 2 p.m. PT.
[09/04/26 - 03:31 AM]
Video: "Schumacher '94 - The Birth of a Legend" - Official Trailer - Netflix
Michael Schumacher's first World Championship win roars to life through personal interviews and archival footage of the legendary 1994 Formula 1 season.
[09/03/26 - 03:15 PM]
Brutal Murder Inspired by Horror Film Is First Original ABC News Video Podcast to Premiere Exclusively on Disney+ and Hulu Sept. 4
Based on the Hulu documentary, the six-part series - with new, never-before-seen material and hosted by the producers of the original documentary, Pat Rogers and Conor McCarthy - takes viewers deeper into the slaying of Idaho teenager Cassie Stoddart by killers influenced by a horror film.

[09/03/26 - 02:31 PM]
FOX Greenlights "Mammoth," A New Comedy Series from Emmy Award-Winning "Modern Family" Co-Creator/Executive Producer Christopher Lloyd and Executive Producer/Writer Danny Zuker
Based on the original BBC Studios U.K. production of the same name and created by Welsh comedian and writer Mike Bubbins, "Mammoth" is produced by FOX Entertainment Studios.
[09/03/26 - 02:01 PM]
"Famous Last Words" Honors the Life and Legacy of Gloria Steinem
Conducted by Emmy Award winner Brad Falchuk in February 2025, the episode captures Steinem not just as a media spokeswoman, but as a lifelong traveler on the road to justice.
[09/03/26 - 01:32 PM]
Video: Abbott House Rock - "Abbott Elementary" Season 6
No such thing as too cool for school(house).
[09/03/26 - 01:01 PM]
Netflix Expands Broadcast Team for First-Ever Regular Season NFL Game in Australia
The studio desk and in-game broadcast team will also return across Netflix's entire 2026-2027 NFL slate, with more names to come.

[09/03/26 - 11:03 AM]
Kevin Zegers, Paul Gross, and Milla Jovovich Join the Cast of "Heated Rivalry" Season 2
And the crowd goes crazy.

[09/03/26 - 11:03 AM]
Video: "R.J. Decker" Season 2 - Official Trailer - Premieres September 15
The stakes are higher and the cases are weirder, but R.J. Decker is just getting started.

[09/03/26 - 10:10 AM]
"Gold Rush" - New Season Premieres Friday, October 2 on Discovery Channel
As soaring gold prices attract a new wave of fortune seekers to the Yukon, mining veterans and ambitious newcomers alike risk everything in pursuit of life-changing riches.
[09/03/26 - 10:08 AM]
Deliciously Deceptive Desserts Hide in Plain Sight in New Food Network Series "Sweet Deceit" Hosted by Josh Peck
The series is hosted by actor Josh Peck, who hilariously commands the on-screen hijinks as he leads contestants through four rounds as they try to identify masterfully disguised sweets created by world-class cake artists.
[09/03/26 - 10:07 AM]
HBO Max Commemorates 25th Anniversary of HBO Original "Band of Brothers" with Debut of New Documentary "Band of Brothers: Legacy" and In-App Extra Content
Coinciding with the series' quarter-century milestone, the commemoration will feature the premiere of the new documentary, offering fans an intimate look at the series' production and enduring impact.
[09/03/26 - 10:01 AM]
Video: Meet the Competition - "The Traitors: New Blood" - NBC
Ordinary people. Extraordinary deceit. Meet the everyday Americans who accepted the invitation to play the ultimate murder mystery game deep in the Scottish Highlands.