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[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign |
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| [via press release from Spike TV] |
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Spike TV Launches Rebranding Campaign
New Logo and Tagline Get More Action to Debut in May
NEW YORK, March 22 -- With a new logo and tagline promising
that viewers will Get More Action, Spike TV announced that it will be refining
its brand position at a development breakfast in New York today.
A more modern and streamlined logo featuring block print was introduced,
standing in stark contrast with the cursive lettering and chevrons of the
past. Spike's new logo will makes its debut on-air starting in May, along
with the tagline Get More Action.
Said Spike TV Creative Director Niels Schuurmans: "Spike is an
entertainment brand dedicated to men. We are a destination that will inspire
and define men through bold, action-packed original entertainment. We feel
our brand positioning and new logo reflect that, and are dedicated to helping
our audience Get More Action."
Spike's programming is consistent with its revamped brand image. The
network's first original scripted drama, Blade: The Series, based on the
popular Marvel comic book and movie trilogy, is set to debut Wednesday, June
28. Building off of the success of the hit series The Ultimate Fighter, Spike
plans to augment its stable of reality programming as well. The first step is
renewing its partnership with the Ultimate Fighting Championship(R) through
2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed
martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut
on the network in 2006.
"Be it action in its conventional meaning, to action on the tables in Las
Vegas, to action in the Octagon for a mixed martial arts fight, guys can
expect a constant stream of action programming on Spike TV," said Kevin Kay,
General Manager of Spike TV.
Spike's acquisitions are also indicative of its brand positioning
initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY
is set to debut later this year. Additionally, the James Bond franchise will
be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV
Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B).
SOURCE Spike TV
Web Site: http://www.spiketv.com
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[08/19/26 - 10:13 AM]
Date & Title Announcement: "Jamie Foxx: Take Care of Yourself"
The new special from Academy Award-winning acclaimed actor, comedian, singer, and producer Jamie Foxx premieres October 7.
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[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
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[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
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[08/19/26 - 09:04 AM]
Shudder's Biggest Programming Event of the Year Returns! "Season of Screams" Features a Monster Lineup of New Films, Series and Live Watch Parties from September 1 Through December 31
Highlights include "Joe Bob's Halloween House Party" on Friday, October 23; and the return of "The Boulet Brothers' Dragula" this fall.
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[08/19/26 - 09:03 AM]
A&E Crime & Investigation Premieres Coming This Fall
New seasons of "Late Night Law," "After the First 48," and "Killer Investigations" will be joined by a bonus episode of "Scott Peterson: The New Evidence."
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[08/19/26 - 08:31 AM]
Video: "Untold Mr. T: I Pity The Fool" - Official Trailer - Netflix
A retrospective feature documentary about Laurence Tureaud... better known as Mr. T.
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[08/19/26 - 08:31 AM]
NBC Sports Names College Football Announce Teams as Season Kicks Off with No. 14 USC Trojans Hosting San Jose State Aug. 29 on NBC and Peacock
With the season beginning in 10 days, NBC Sports today named its college football announce roster.
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[08/19/26 - 08:01 AM]
"Scary Movie" Launches Exclusively on Paramount+ Starting September 3
Arriving on Paramount+ over 13 years since "Scary Movie 5" and 26 years since the original film, "Scary Movie" brings beloved characters back to the franchise, including the hysterical Wayans Brothers, Marlon and Shawn as Shorty and Ray Wilkins, and the incomparable Anna Faris and Regina Hall as Cindy Campbell and Brenda Meeks.
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[08/19/26 - 08:01 AM]
Video: "Earle Meets World" - Official Trailer - Netflix
Alix Earle, Gen Z's ultimate "It" girl, gets real in this unscripted, unfiltered series that goes behind the scenes of her life and family.
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[08/19/26 - 08:01 AM]
Prime Video Announces Five New Cast for Season Two of Original Series "Bloodaxe"
Gard Løkke, Melina Åkerman, Kieran Bew, Sebastian Bull, and George Burgess join the cast for the second season of the historical drama.
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[08/19/26 - 07:01 AM]
Video: "Physical 100: Mexico" - Official Trailer - Netflix
One hundred competitors from all walks of life battle through grueling physical challenges to determine who will emerge as Mexico's ultimate warrior.
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[08/19/26 - 07:01 AM]
Apple TV's Acclaimed Comedy "Bad Monkey" Returns for Season Two on December 2
The 10-episode sophomore season will revolve around an all-new original story and will make its global debut on Apple TV with one episode on Wednesday, December 2, 2026, followed by one new episode every Wednesday through February 3, 2027.
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[08/19/26 - 06:31 AM]
Jo Koy Returns to Netflix with His Sixth Stand-Up Special, "Blue in the Face"
Filmed in front of a sold out crowd in Stockton, California, Jo Koy relives a wild dental disaster, recounts getting fired from McDonald's and celebrates his veteran stepdad in this hilariously heartfelt special.
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[08/19/26 - 06:10 AM]
Paolla Oliveira and Fabiula Nascimento Star in "Imperfect Mother," Netflix's New Melodrama, Which Begins Shooting in Rio de Janeiro
Filmed in Rio de Janeiro, the series focuses on human relationships shaped by moral dilemmas, difficult choices and the challenges of starting over.
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[08/19/26 - 06:01 AM]
Your First Look at the Cast of "Murderbot" Season 2
The ensemble includes Alexander Skarsgård, Noma Dumezweni, David Dastmalchian, Akshay Khanna, Tamara Podemski, Sabrina Wu, Tattiawna Jones, John Cho, Jack McBrayer, Kali Reis, Clark Gregg, DeWanda Wise, Blair Underwood, Griffin Newman, Jason George, Topher Grace, Patton Oswalt, Brendan Hunt, Nicholas Braun, Britne Oldford, Katy O'Brian, Bridget Everett, Michael Sheen, Wanda Sykes, Martha Plimpton, Tramell Tillman, and Steve Buscemi.
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