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[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign |
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| [via press release from Spike TV] |
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Spike TV Launches Rebranding Campaign
New Logo and Tagline Get More Action to Debut in May
NEW YORK, March 22 -- With a new logo and tagline promising
that viewers will Get More Action, Spike TV announced that it will be refining
its brand position at a development breakfast in New York today.
A more modern and streamlined logo featuring block print was introduced,
standing in stark contrast with the cursive lettering and chevrons of the
past. Spike's new logo will makes its debut on-air starting in May, along
with the tagline Get More Action.
Said Spike TV Creative Director Niels Schuurmans: "Spike is an
entertainment brand dedicated to men. We are a destination that will inspire
and define men through bold, action-packed original entertainment. We feel
our brand positioning and new logo reflect that, and are dedicated to helping
our audience Get More Action."
Spike's programming is consistent with its revamped brand image. The
network's first original scripted drama, Blade: The Series, based on the
popular Marvel comic book and movie trilogy, is set to debut Wednesday, June
28. Building off of the success of the hit series The Ultimate Fighter, Spike
plans to augment its stable of reality programming as well. The first step is
renewing its partnership with the Ultimate Fighting Championship(R) through
2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed
martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut
on the network in 2006.
"Be it action in its conventional meaning, to action on the tables in Las
Vegas, to action in the Octagon for a mixed martial arts fight, guys can
expect a constant stream of action programming on Spike TV," said Kevin Kay,
General Manager of Spike TV.
Spike's acquisitions are also indicative of its brand positioning
initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY
is set to debut later this year. Additionally, the James Bond franchise will
be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV
Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B).
SOURCE Spike TV
Web Site: http://www.spiketv.com
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[08/20/26 - 08:10 AM]
Food Network Serves Up a Frightfully Delicious Fall in New Seasons of "Halloween Baking Championship" and "Halloween Wars"
First up, on Sunday, September 13, at 9 p.m. ET/PT "Halloween Wars" will return with host Jonathan Bennett and a "Back from the Dead" theme featuring all-star expert pumpkin carving artists, sugar masters, and cake mavens who will face more difficult challenges than ever before.
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[08/20/26 - 08:01 AM]
"The Hunting Wives" Season 2 - First Look Images & Date Announcement
Season two premieres on Thanksgiving Day (Thursday, November 26, 2026) and will release exclusively as a Netflix branded series in nearly all countries Netflix is available.
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[08/20/26 - 08:00 AM]
The Final Reckoning Begins Emmy-Nominated "Yellowjackets" Returns for Its Final Season on November 20 on Paramount+
As the survivors race to bury their sins before rescue arrives and an old flame roars back into town with plans of her own.
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[08/20/26 - 07:15 AM]
Adult Swim Sets September 13 Premiere for Live-Action Sketch Series "The Terrors of Jordan Mendoza"
Created by, starring, directed, and executive produced by Mendoza, the quarter-hour series follows a very scared man as he navigates a barrage of absurd, terrifying, and hilarious dreamscapes.
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[08/20/26 - 07:00 AM]
CBS Presents "Daughters of 9/11," Airing Friday, Sept. 11
Twenty-five years after the deadliest terrorist attack on American soil, Elizabeth Miller, Jessica Trant and FBI special agent Frank Pellegrino confront whether the man accused of masterminding the attacks, Khalid Sheikh Mohammed (KSM), will ever face justice.
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[08/20/26 - 06:31 AM]
Video: "Line of Fire" - Official Trailer - NBC
A family of law enforcement agents bridges personal differences and crosses professional boundaries as they tackle cases for the FBI, US Marshals, Secret Service and Department of Justice.
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[08/20/26 - 06:01 AM]
Video: "Monster: The Lizzie Borden Story" - Official Trailer - Netflix
Hell hath no fury like Lizzie...
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[08/20/26 - 06:01 AM]
BritBox Announces Additional Casting, Start of Production for Season Two of BAFTA-Winning Thriller "Code of Silence"
The new cast includes Jonah Hauer-King, Jo Joyner, Sophie McShera, John Hollingworth, Sasha Desouza-Willock and Emily Head.
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[08/20/26 - 06:00 AM]
Video: Prime Video Debuts "The Terminal List" Season Two Teaser Trailer and Key Art, Starring Chris Pratt
All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[08/20/26 - 05:31 AM]
New Cast Announced for Season 2 of Award Winning Comedy "North of North"
The additions include Canadian actor and comedian Bruce McCulloch as Military Mitch, an instructor who is hired to teach first-aid at the Ice Cove Community Centre.
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[08/19/26 - 01:01 PM]
FX's "Legends" Ordered to Series for FX and Hulu
When the cast of "Sons of Anarchy" reunites at a fan convention after more than a decade, the line between life and art blurs as the fractured brotherhood finds itself up against a real-world threat more dangerous than anything they ever faced in their show.
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[08/19/26 - 12:01 PM]
Video: "Best Medicine" Season 2 Official Trailer - FOX TV
Relationships are tested, the cases are wilder than ever, and the whole town is wondering if Dr. Best is here to stay.
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[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
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[08/19/26 - 11:01 AM]
Video: "Dalliance" - Official Trailer - Paramount+
A longtime circle of friends in their sixties is forced to confront the messy realities of life as marriages implode, new relationships ignite and old wounds resurface.
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[08/19/26 - 10:13 AM]
Date & Title Announcement: "Jamie Foxx: Take Care of Yourself"
The new special from Academy Award-winning acclaimed actor, comedian, singer, and producer Jamie Foxx premieres October 7.
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