or


[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign
[via press release from Spike TV]

Spike TV Launches Rebranding Campaign

New Logo and Tagline Get More Action to Debut in May

NEW YORK, March 22 -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.

A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

"Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [march 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[08/26/26 - 10:45 AM]
"Survivor" Reveals the 21 New Castaways Competing on the 51st Edition - The First in the Series' New "Open Era" - With a Two-Hour Season Premiere on Wednesday, Sept. 23
The groundbreaking reality series, which shifts to 90-minute weekly episodes beginning Wednesday, September 30 at 8:00 PM, returns with an all-new expanded class of dynamic and determined competitors.
[08/26/26 - 10:18 AM]
BET Brings Chris "CP" Powell's Acclaimed Comedy Special "Sunday After Six" to Screens September 1
Host of the revived "ComicView: Rooftop Series," Chris "CP" Powell brings his 90-minute stand-up special to the screen, centered on relatable life experiences and everyday scenarios as a Black man.
[08/26/26 - 10:05 AM]
TNT Sports Unveils Blockbuster 72-Game NHL on TNT Schedule for 2026-27 NHL Regular Season, Starting Wednesday, Sept. 30
The season will culminate with TNT Sports' presentation of the 2027 Stanley Cup Playoffs, including the 2027 Stanley Cup Final exclusively on TNT Sports platforms.
[08/26/26 - 10:03 AM]
ESPN Announces 100 Exclusive National Hockey League Games for 2026-27 Season
Of the 100 exclusive games, 53 matchups will be available on ESPN and ABC, while the remaining 47 matchups can be streamed on ESPN+, Disney+ and Hulu.
[08/26/26 - 10:01 AM]
What's New on HBO Max This September
Highlights include Sharon Horgan's comedy "Youth" on September 20 and "4 Blocks" prequel series "4 Blocks Zero" on September 25.
[08/26/26 - 09:48 AM]
"Dolly: An NBC News Special" to Air Tonight at 9 P.M. ET
Anchored by Lester Holt, "Dolly: An NBC News Special" will look back at Parton's remarkable journey to stardom, her groundbreaking career and her lasting impact far beyond music.
[08/26/26 - 09:14 AM]
The 41st Annual Stellar Gospel Music Awards, Hosted by Kirk Franklin, Airs Sunday, August 30, on BET
Taped in Charlotte, North Carolina, at the Spectrum Center under this year's theme, "Feels Like Home," the ceremony brings together gospel's most celebrated artists, trailblazers, and rising stars for a night of worship, inspiration, and world-class performances.
[08/26/26 - 09:05 AM]
ESPN Premieres "Shooting Stars" and "13.4 Seconds to Nowhere" Aug. 27
The films were developed through a collaboration between ESPN, ESPN Deportes and Tribeca Studios to bring to life compelling stories at the intersection of sports and the Latino community.
[08/26/26 - 09:01 AM]
Video: Date, Key Art & Trailer Debut - Hulu's "The Secret Lives Of Mormon Wives" Season Five
Season five premieres with all five episodes on Thursday, September 10 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[08/26/26 - 09:01 AM]
"Jay-Z in 8," An HBO Original Documentary Series, Debuts September 18
In Rick Rubin's directorial documentary debut, the series unfolds over many hours of candid conversation between two creative superstars.
[08/26/26 - 09:01 AM]
Video: BritBox Debuts Official Trailer and Key Art for "Agatha Christie's Tommy & Tuppence," Premiering September 15th
In the first contemporary English language television adaptation of Agatha Christie's stories, Tommy and Tuppence are a detective duo for the ages.

[08/26/26 - 08:46 AM]
Disney+ Greenlights New Romantic Comedy from Element Pictures and Sinestra
"Mad Love" (w/t) follows Maddy Caruso, a British wedding planner, for an eclectic list of clients in the stunning Italian countryside.
[08/26/26 - 08:01 AM]
Video: "Wonka's The Golden Ticket" - Official Trailer - Netflix
In this one-of-a-kind reality competition, lucky players step inside Wonka's chocolate factory to face unpredictable games, tests and temptations.
[08/26/26 - 08:01 AM]
Unsuspecting Homeowners Get the Ultimate Renovation Surprise in New HGTV Series "House Shock" Premiering Tuesday, Sept. 22, at 9 pm ET/PT
Arielle Vandenberg will team up with expert contractor Steve Lewis to help pull off surprise overhauls of spaces the recipients have dreamed of updating, whether neglected, abandoned or just plain despised.
[08/26/26 - 08:00 AM]
Fever-Sky on "Sunday Night Basketball" on NBC and Peacock Is the Most-Watched WNBA Regular-Season Game Since Opening Weekend of League's Inaugural 1997 Season
The game peaked at 3.82 million viewers.