 |
 |
[03/22/06 - 12:00 AM]
Spike TV Launches Rebranding Campaign |
|
| [via press release from Spike TV] |
|
Spike TV Launches Rebranding Campaign
New Logo and Tagline Get More Action to Debut in May
NEW YORK, March 22 -- With a new logo and tagline promising
that viewers will Get More Action, Spike TV announced that it will be refining
its brand position at a development breakfast in New York today.
A more modern and streamlined logo featuring block print was introduced,
standing in stark contrast with the cursive lettering and chevrons of the
past. Spike's new logo will makes its debut on-air starting in May, along
with the tagline Get More Action.
Said Spike TV Creative Director Niels Schuurmans: "Spike is an
entertainment brand dedicated to men. We are a destination that will inspire
and define men through bold, action-packed original entertainment. We feel
our brand positioning and new logo reflect that, and are dedicated to helping
our audience Get More Action."
Spike's programming is consistent with its revamped brand image. The
network's first original scripted drama, Blade: The Series, based on the
popular Marvel comic book and movie trilogy, is set to debut Wednesday, June
28. Building off of the success of the hit series The Ultimate Fighter, Spike
plans to augment its stable of reality programming as well. The first step is
renewing its partnership with the Ultimate Fighting Championship(R) through
2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed
martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut
on the network in 2006.
"Be it action in its conventional meaning, to action on the tables in Las
Vegas, to action in the Octagon for a mixed martial arts fight, guys can
expect a constant stream of action programming on Spike TV," said Kevin Kay,
General Manager of Spike TV.
Spike's acquisitions are also indicative of its brand positioning
initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY
is set to debut later this year. Additionally, the James Bond franchise will
be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV
Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA,
VIA.B).
SOURCE Spike TV
Web Site: http://www.spiketv.com
|
|
|
 [march 2006]  |
S |
M |
T |
W |
T |
F |
S |
| | | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
[08/27/26 - 09:01 AM]
ESPN and Words + Pictures Announce October 8 Premiere for "Saban," Landmark ESPN Original Series on Hall of Fame Icon Nick Saban
The series tells the story of Saban's remarkable career, highlighted by his 17 seasons at Alabama, where he led the Crimson Tide to six national championships and reestablished the program as the preeminent force in college football.
|
[08/27/26 - 08:31 AM]
Video: "Stavros Halkias: Uncle Stav" - Official Trailer - Netflix
Fresh off becoming an uncle this year, Stavros Halkias is back for his second Netflix special, "Uncle Stav."
|
[08/27/26 - 08:01 AM]
HBO Original Comedy Series "Youth," from Sharon Horgan, Debuts September 20
The series follows a 50-year-old divorcee's search for sex and love whilst juggling caring for her ailing parents and parenting her should-be grown up son.
|
[08/27/26 - 07:59 AM]
Paramount+ Sets September 4 Premiere for Original Football Docuseries "The Program: Texas Tech"
Produced by Skydance Sports and Second Wind Creative, the four-part series gives unprecedented access into the Texas Tech University Red Raiders College Football Program through one of the most consequential off-seasons in the history of the sport.
|
[08/27/26 - 07:01 AM]
Video: "Unabomber" - Official Trailer - Netflix
In this drama inspired by true events, Ted Kaczynski's path from Harvard prodigy and test subject to the Unabomber unfolds as the FBI hunts him down.
|
[08/27/26 - 07:01 AM]
BET's Hit Drama "Tyler Perry's Sistas" Returns for the Second Half of Its Milestone 10th Season, Wednesday, October 7, at 9/8c on BET
KJ Smith Black, Mignon, and Crystal Reneé Hayslett, Jordan Coleman, and Tunde Oyeneyin return as series regulars, joined by Angela Beyince, Devale Ellis, Brian Jordan, Jr., Chris Warren, Angela Beyince, Branden Wellington and Monti Washington.
|
[08/27/26 - 07:00 AM]
CBS Presents "Remembering Dolly: A Rhinestone Life," An "Entertainment Tonight" Special, to Air Sunday, Aug. 30 at 8:00 PM on CBS and Stream on Paramount+
Hosted by Kevin Frazier and Nischelle Turner, the special celebrates the extraordinary life and legacy of Dolly Parton.
|
[08/27/26 - 06:01 AM]
Video: "Go Team!" - Official Trailer - Netflix
When their team-building event gets downgraded to a tiny village, a cheese company's staff think it can't get worse - then they learn about the layoffs.
|
[08/27/26 - 06:01 AM]
Video: "Toy Story 5" - Coming to Disney+ September 23rd
The toys have a new home... on Disney+.
|
[08/27/26 - 06:00 AM]
CBS Announces Inaugural Special "America's Tailgate on CBS," Hosted by Nate Burleson with Co-Host Melanie Collins, Labor Day, Monday, Sept. 7
The brand-new event from Nashville will feature correspondent Whitney Cummings; A-list musical performances in "Music City" from Chase Rice, Gabby Barrett, John Legend and Sheryl Crow; and special appearances by NFL MVP and executive producer Josh Allen and "The NFL Today's" Kyle Long and Russell Wilson.
|
[08/27/26 - 05:01 AM]
Video: "The Ramparts of Ice" Season 2 - Official Trailer - Netflix
Koyuki wrestles with longing as Minato drifts on thin ice. Meanwhile, Miki and Yota face a strained bond. Can the four friends untangle their feelings?
|
[08/27/26 - 03:01 AM]
Video: "Real Men 2" - Official Trailer - Netflix
Mattia, Luigi, Riccardo and Massimo continue their journey to fit the ever-changing mold of manhood as new jobs and old flings keep them on their toes.
|
[08/27/26 - 03:01 AM]
Great American Media Brings Entire "When Hope Calls" Journey Home: Season One Streams on Great American Pure Flix This Fall, Production Begins on Season Four for World Premiere Early 2027
Returning for season four are Cindy Busby, Christopher Russell, Sarah Fisher, Nick Bateman, Jillian Murray, Trevor Donovan, Hanneke Talbot, Jon McLaren, Neil Crone, Simon Arblaster, and Wendy Crewson.
|
[08/26/26 - 10:01 PM]
Video: Netflix Unveils Main Poster and Trailer for "Delusion"
"Delusion" plunges viewers into a chilling mystery set in the quiet district of Chiang Khan, Loei Province.
|
[08/26/26 - 04:01 PM]
Video: "Possible Love" - Official Trailer - Netflix
A laid-off worker and his wife cross paths with a documentary filmmaker and her spouse and confront their hidden desires.
|
|
|
|
