[03/28/06 - 12:00 AM]
Cartoon Network's Saturday Morning Hit Ben 10 Ranks #2 on All Television at 10 A.M. Among Kids 6-11, 2-11 and Boys 6-11, 2-11 During First Quarter '06

[via press release from Cartoon Network]

Cartoon Network�s Saturday Morning Hit Ben 10 Ranks #2 on All Television at 10 a.m. among Kids 6-11, 2-11 and Boys 6-11, 2-11 during First Quarter �06

New Series My Gym Partner�s a Monkey Quickly Swings to Top Branch on Friday Nights at 9 p.m. with Boys 6-11, 2-11

Two of Cartoon Network�s newest original series�Ben 10 and My Gym Partner�s a Monkey�have quickly topped the kids and boys charts within their respective time periods during their first quarter �06 plays, according to preliminary data from Nielsen Media Research. Since its Jan. 14 launch, Saturday morning anchor Ben 10 (10 a.m.) has quickly risen to be the second most popular program in its time period among kids 6-11 and 2-11, and boys 6-11 and 2-11 on all television, broadcast and cable. The newest Cartoon Network prime time original series, My Gym Partner�s a Monkey (Friday, 9 p.m.), has also consistently ranked as the top series in its time period on ad-supported cable among boys 6-11 and boys 2-11.

Highlights of the two new original series� first quarter �06 delivery and ratings performance include the following:

Ben 10 (Saturday, 10 a.m.) vs. the same time period in First Quarter 2005

- Kids 6-11 delivery (904,000) increased by 17% and ratings (3.7) by 16%

- Kids 2-11 delivery (1,272,000) grew by 9% and ratings (3.2) by 10%

- Boys 6-11 delivery (682,000) and ratings (5.5) both mushroomed by 38%

- Boys 2-11 delivery (906,000) jumped by 27% and ratings (4.4) by 26%

My Gym Partner�s a Monkey (Friday, 9 p.m.) vs. the same time period in First Quarter 2005

- Boys 6-11 delivery (649,000) and ratings (5.2) both improved by 2%

- Boys 2-11 delivery (907,000) grew by 6% and ratings (4.4) by 5%

Cartoon Network (CartoonNetwork.com), currently seen in more than 89 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 12/26/05-3/26/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [march 2006]  

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