[04/04/06 - 12:00 AM]
After One Full Year, Adult Swim Still Ranks #1 Across Young Adults and Men

[via press release from Cartoon Network]

After One Full Year, Adult Swim Still Ranks #1 Across Young Adults and Men

First Comparisons to Record-Setting Initial Performance Show Double-Digit Growth Among Adults and Men 18-24

With a record-setting first year under its belt and a new half-hour at 10:30 p.m., Adult Swim proved its continuing strength in the first week of April with #1 delivery and ratings across all key young adult demos among ad-supported basic cable, according to preliminary data from Nielsen Media Research. The performance earned top total day delivery and ratings among adults 18-34, adults 18-24, men 18-34 and men 18-24�the latter for 53 straight weeks. Best of all, compared to its own performance last year for the first time, Adult Swim charted double-digit delivery and ratings growth among adults 18-24 and men 18-24.

Additionally, Adult Swim programming accounted for eight of ad-supported cable�s Top 50 telecasts of the week among adults 18-34, and 12 of the Top 50 telecasts among men 18-34. Adult Swim also ranked #6 for the week in basic cable delivery of adults 18-49.

Highlights of Adult Swim�s March 27-April 2 performance include the following:

ADULT SWIM (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) vs. the same week in 2005 Total Day

- Adults 18-34 delivery totaled 379,000 and an 0.6 rating

- Adults 18-24 delivery totaled 225,000 (up 20%) and an 0.8 rating (up 14%)

- Men 18-34 delivery totaled 239,000 (up 1%) and an 0.7 rating (unchanged)

- Men 18-24 delivery totaled 159,000 (up 26%) and a 1.1 rating (up 22%)

- Adults 18-49 delivery totaled 487,000 and a 0.4 rating

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 89 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 03/27/06-04/02/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [april 2006]  

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