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[04/04/06 - 12:00 AM]
CBS Places First in Viewers and Adults 25-54

[via press release from CBS]

CBS PLACES FIRST IN VIEWERS AND ADULTS 25-54

CBS Returns to Thursday Domination as "Survivor: Panama," "CSI" and "Without a Trace" All Win in Viewers and Key Demos

"The Unit," the Number One New Series of the Season, Posts Across-the-Board Growth From Last Week

"Criminal Minds" Finishes In Its Closest Competitive Position to "Lost"

A Rebroadcast of "CSI: Miami" Tops the Combined Competition

"CSI: NY" and "Numb3rs" Win Their Respective Time Periods in Viewers and Key Demos

CBS placed first in viewers and adults 25-54 and second in adults 18-49 as the Network regained domination of Thursday after two weeks of pre-emptions for college basketball, continued strength from rookie drama THE UNIT and time period wins for CSI: MIAMI, CSI: NY and NUMB3RS, according to Nielsen ratings for the week ending April 2, week 28 of the 2005-2006 television season.

For the week in viewers, CBS (12.91m) topped FOX (10.44m), NBC (9.22m) and ABC (8.92m). Season-to-date, CBS (12.67m) leads, followed by ABC (11.28m), NBC (9.95m) and FOX (9.79m).

For the week in households, CBS (8.3/14) was +32% ahead of FOX (6.3/10), +38% ahead of NBC (6.0/10) and +46% ahead of ABC (5.7/09). Season-to-date, CBS is first in households (8.2/13), outpacing ABC by +15% (7.1/11), NBC by +26% (6.5/10) and FOX by +37% (6.0/10).

For the week in key demographics, CBS was first in adults 25-54 (4.9/12) and second in adults 18-49 (3.9/11). Season-to-date, CBS is first in adults 25-54 (4.9/12) and is in a three-way battle with FOX and ABC for leadership in adults 18-49.

� SURVIVOR: PANAMA -- EXILE ISLAND was first in households (9.6/15), viewers (16.25m), adults 25-54 (7.1/18), adults 18-49 (5.8/17) and adults 18-34 (4.0/13). Compared to the last first run Thursday episode (3/9/06), SURVIVOR was up +7% in households (from 9.0/14), +11% in adults 18-34 (from 3.6/10), +5% in adults 18-49 (from 5.5/14), +4% in adults 25-54 (from 6.8/16) and added +810,000 viewers (from 15.44m, +5%). This is SURVIVOR's best delivery in household, viewers and key demos since Feb.16, 2006.

� CSI: CRIME SCENE INVESTIGATION was first in households (15.9/24), viewers (25.23m), adults 25-54 (10.1/23), adults 18-49 (8.0/20) and adults 18-34 (5.5/16). CSI topped NBC and ABC combined in households (vs. 11.4/18, +39%), viewers (vs. 18.18m, +39%), adults 25-54 (vs. 9.0/21, +12%) and matched the two networks combined in adults 18-49.

� WITHOUT A TRACE was first in households (12.2/21), viewers (18.48m), adults 25-54 (7.0/17) and adults 18-49 (5.6/15). WITHOUT A TRACE topped NBC's "E.R." by +40% in households (vs. 8.7/15), +45% in viewers (vs. 12.78m), +4% in adults 25-54 (vs. 6.7/17) and +2% in adults 18-49 (vs. 5.5/15).

� THE UNIT was second in households (10.0/15), viewers (16.09m), adults 25-54 (6.0/13) and adults 18-49 (4.6/11). Compared to last week, THE UNIT was up +4% in viewers (from 15.50m), +5% in adults 25-54 (from 5.7/12) and +10% in adults 18-49 (from 4.2/09). THE UNIT built on its NCIS lead by +20% in viewers, +59% in adults 18-49 and +46% in adults 25-54.

� CRIMINAL MINDS topped "Law & Order" +25% in households (8.1/12 vs. 6.5/10), +34% in viewers (12.54m vs. 9.35m), +39% in adults 25-54 (4.6/10 vs. 3.3/07), +30% in adults 18-49 (3.5/08 vs. 2.7/06) and +10% in adults 18-34 (2.3/06 vs. 2.1/06). CRIMINAL MINDS finished in its best competitive position behind a first run "Lost" in viewers (-3.65m) for the second consecutive week. This is only the second time a first run CRIMINAL MINDS trailed a first run "Lost" by less than 4 million viewers. In their first head-to-head match up, CRIMINAL MINDS trailed "Lost" by -12.56m viewers

� CSI: NY was first in households (9.7/16), viewers (14.81m), adults 25-54 (5.8/14), adults 18-49 (4.6/12) and adults 18-34 (2.9/09). This is CSI: NY's best households and viewers delivery since 2/1/06. CSI: NY dominated "Heist" in households (vs. 4.9/08, +98%), viewers (vs. 7.33m, +102%), adults 25-54 (vs. 3.0/07, +93%), adults 18-49 (vs. 2.5/07, +84%) and adults 18-34 (vs. 1.9/06, +53%). CSI: NY easily topped "The Evidence" in households (vs. 5.2/09, +87%), viewers (vs. 7.71m, +92%), adults 25-54 (vs. 3.5/09, +66%), adults 18-49 (vs. 3.0/08, +53%) and adults 18-34 (vs. 2.5/08, +16%).

� CSI: MIAMI (R) won its time period in households (11.0/18), viewers (16.46m), adults 25-54 (6.7/16), adults 18-49 (5.3/14) and adults 18-34 (3.7/11). CSI: MIAMI beat NBC and ABC combined in households (vs. 10.2/17, +8%), viewers (vs. 14.74m, +12%) and adults 25-54 (vs. 6.5/16, +3%).

� An episode of NUMB3RS directed by series star Rob Morrow, was first in households (7.8/14), viewers (12.09m), adults 25-54 (4.6/13) and adults 18-49 (3.4/10). NUMB3RS was first in its time period for the 22nd time this season in viewers and adults 25-54, 21st time in households and 18th time in adults 18-49 (in 25 broadcasts).

� From 8:00-8:14PM, the primetime run over of CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY -- 1 posted a 10.5/20 with 17.08m viewers.

� CBS NCAA BASKETBALL CHAMPIONSHIP BRIDGE SHOW (S) (8:14-8:40PM) scored a 7.9/15 with 12.84m viewers and 5.0/15 in adults 25-54, 4.2/14 in adults 18-49, 3.6/15 in adults 18-34, 6.4/19 in men 25-54, 5.3/18 in men 18-49 and 4.6/19 in men 18-34.

� CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 (S) (8.40-11:09PM) posted a 8.2/15 in households with 13.15m viewers and 5.2/15 in adults 25-54, 4.5/14 in adults 18-49, 3.8/15 in adults 18-34, 6.9/19 in men 25-54, 6.0/19 in men 18-49 and 5.0/19 in men 18-34. CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 was the top rated program in households, key adult and men demos and the #1 program in viewers.

CBS top programs of the week: #3 CSI: CRIME SCENE INVESTIGATION (an average of 25.23m viewers), #7 WITHOUT A TRACE (18.48m), #8 CSI: MIAMI (R) (16.46m), #9 SURVIVOR: PANAMA -- EXILE ISLAND (16.25m), #13 THE UNIT (16.09m), #14 CSI: NY (14.81m), #18 TWO AND A HALF MEN (R) (13.86m), #21 NCIS (13.35m), #22 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY -- 2 (S) (13.15m), #23 CBS NCAA BASKETBALL BRIDGE SHOW (S) (12.84m), #25 CRIMINAL MINDS (12.54m), #26 COLD CASE (12.27m), #27 NUMB3RS (12.09m), #28 60 MINUTES (12.05m) and #29 THE NEW ADVENTURES OF OLD CHRISTINE (11.96m).





  [april 2006]  
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· 60 MINUTES (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· ER (NBC)
· EVIDENCE, THE (ABC)
· HEIST (NBC)
· LAW & ORDER (NBC)
· LOST (ABC)
· LOST (ABC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)
· WITHOUT A TRACE (CBS)





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