First-Ever 'Fanisode' Successfully Scripted by Fans of 'THE L WORD(R)'
Online Community Votes on Network-Sanctioned, Consumer-Generated Script,
Attracting Fans and Sponsors
LOS ANGELES, April 18 -- Showtime Networks Inc. and FanLib
announced today that fans of THE L WORD(R) have completed the first
network-sanctioned, fan-written script for an existing series.
The collaborative writing contest launched on February 3, when millions
of fans of THE L WORD(R) were invited to write, read, rate and discuss
short scenes based on an instructive "scene mission" provided by a member
of the writing team from the hit cable series. Fans submitted their
original scenes, the online community voted, and at the end of each week,
the most popular fan-submitted scene was added to the script in progress.
The process repeated each week with a new "scene mission" until the entire
script was completed.
The week of the fanisode's launch, Yahoo!'s Buzz Log tracked a 26%
increase in THE L WORD(R)-related searches, and Showtime announced that
ratings jumped 51% over the previous season. "Fans of THE L WORD(R) are
among the most creative and passionate around," said Rob Hayes, General
Manager, Digital Media at Showtime Networks Inc. "The success of this event
proves that the combination of fan fiction and network support creates a
powerful two-way relationship between the fans and their favorite series."
"The FanLib fanisode allowed Showtime to tap the power of
consumer-generated media in a way that thrilled fans, heightened the buzz
around the show and pleased sponsors of the online event," said Chris
Williams, co-creator of FanLib and a former executive at Yahoo!, Inc. "The
fanisode created a thriving community and marketers were able to associate
their brands with this desirable demographic in a completely new way."
The fanisode was tremendously engaging to the online community. During
the eight week contest the site logged 175,000 visits and generated over
3,000,000 page views. Fans spent tremendous amounts of time on the site
creating over 18 page views per visit.
All participants, including those who voted and those who submitted
scenes, had the opportunity to win prizes provided by Showtime and event
sponsors, such as saks.com, the online retail destination for esteemed
retailer Saks Fifth Avenue, The W Las Vegas, FOX Searchlight's film
"Imagine Me & You," LendingTree, and Love and Pride jewelry.
Jan Naugle, a practicing naturopath and aspiring novelist from Colorado
Springs, CO was selected as grand-prize winner in a random drawing of all
seven weekly winners. Naugle will be rewarded with a mentoring session via
email on the topic of writing, with THE L WORD(R) Executive
Producer/creator Ilene Chaiken.
Contributors of highly-rated scenes and other winners were featured
prominently online during the event, giving them a taste of online fame.
Showtime and FanLib will publish a free commemorative eZine (a downloadable
digital magazine) featuring the completed script, plus a number of
alternative scenes and editorial features including profiles of the winning
contributors and other participants. The eZine will be distributed online
to all of the participants and voters and other members of the show's
online community as a pass-along memento of the event.
Showtime and the producers of THE L WORD(R) have the option to produce
the finished script. THE L WORD(R) has been renewed for a fourth season and
stars Jennifer Beals, Laurel Holloman, Mia Kirshner, Katherine Moennig,
Leisha Hailey, Rachel Shelley and Pam Grier.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS
Corporation, owns and operates the premium television networks SHOWTIME(R),
THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels
SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME
BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and
TMC XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(TM),
SHOWTIME ON DEMAND(TM) and THE MOVIE CHANNEL ON DEMAND(TM). SNI also is an
owner of the premium television network SUNDANCE CHANNEL(R), which is a
venture between NBC Universal, Robert Redford, and Showtime Networks Inc.
All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets
and distributes sports and entertainment events for exhibition to
subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally,
the advertiser-supported television network SHOWTIME is available in Turkey
through a joint venture with UK-based Zone Vision.
FanLib(R) is driven by a simple idea -- People powered entertainment.
Our unique software and services unleash the creativity of entertainment
fans and keep our customers at the forefront of entertainment, marketing
and technology. In synch with the Participation Age, FanLib's
community-driven online experiences produce consumer-generated media that
is ready for the marketplace. The result: More value for marketers, more
manageability for producers and, most importantly, more fun for fans.
Conceived by veteran film writer/director Craig Singer and developed by
online entertainment pioneer David B. Williams, the patent-pending FanLib
technology empowers mass audiences to create quality stories and scripts
collectively and democratically. FanLib is a division of My2Centences
LLC(R), a provider of entertainment, technology and marketing solutions
founded in 2001 by Craig Singer and former Yahoo! executive Chris Williams.
On the Web: http://www.FanLib.com.
SOURCE Showtime Networks Inc.
Web Site: http://www.SHO.com http://www.FanLib.com