[04/18/06 - 12:00 AM]
First-Ever 'Fanisode' Successfully Scripted by Fans of 'The L Word(R)'

[via press release from Showtime]

First-Ever 'Fanisode' Successfully Scripted by Fans of 'THE L WORD(R)'

Online Community Votes on Network-Sanctioned, Consumer-Generated Script, Attracting Fans and Sponsors

LOS ANGELES, April 18 -- Showtime Networks Inc. and FanLib announced today that fans of THE L WORD(R) have completed the first network-sanctioned, fan-written script for an existing series.

The collaborative writing contest launched on February 3, when millions of fans of THE L WORD(R) were invited to write, read, rate and discuss short scenes based on an instructive "scene mission" provided by a member of the writing team from the hit cable series. Fans submitted their original scenes, the online community voted, and at the end of each week, the most popular fan-submitted scene was added to the script in progress. The process repeated each week with a new "scene mission" until the entire script was completed.

The week of the fanisode's launch, Yahoo!'s Buzz Log tracked a 26% increase in THE L WORD(R)-related searches, and Showtime announced that ratings jumped 51% over the previous season. "Fans of THE L WORD(R) are among the most creative and passionate around," said Rob Hayes, General Manager, Digital Media at Showtime Networks Inc. "The success of this event proves that the combination of fan fiction and network support creates a powerful two-way relationship between the fans and their favorite series."

"The FanLib fanisode allowed Showtime to tap the power of consumer-generated media in a way that thrilled fans, heightened the buzz around the show and pleased sponsors of the online event," said Chris Williams, co-creator of FanLib and a former executive at Yahoo!, Inc. "The fanisode created a thriving community and marketers were able to associate their brands with this desirable demographic in a completely new way."

The fanisode was tremendously engaging to the online community. During the eight week contest the site logged 175,000 visits and generated over 3,000,000 page views. Fans spent tremendous amounts of time on the site creating over 18 page views per visit.

All participants, including those who voted and those who submitted scenes, had the opportunity to win prizes provided by Showtime and event sponsors, such as saks.com, the online retail destination for esteemed retailer Saks Fifth Avenue, The W Las Vegas, FOX Searchlight's film "Imagine Me & You," LendingTree, and Love and Pride jewelry.

Jan Naugle, a practicing naturopath and aspiring novelist from Colorado Springs, CO was selected as grand-prize winner in a random drawing of all seven weekly winners. Naugle will be rewarded with a mentoring session via email on the topic of writing, with THE L WORD(R) Executive Producer/creator Ilene Chaiken.

Contributors of highly-rated scenes and other winners were featured prominently online during the event, giving them a taste of online fame. Showtime and FanLib will publish a free commemorative eZine (a downloadable digital magazine) featuring the completed script, plus a number of alternative scenes and editorial features including profiles of the winning contributors and other participants. The eZine will be distributed online to all of the participants and voters and other members of the show's online community as a pass-along memento of the event.

Showtime and the producers of THE L WORD(R) have the option to produce the finished script. THE L WORD(R) has been renewed for a fourth season and stars Jennifer Beals, Laurel Holloman, Mia Kirshner, Katherine Moennig, Leisha Hailey, Rachel Shelley and Pam Grier.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(TM), SHOWTIME ON DEMAND(TM) and THE MOVIE CHANNEL ON DEMAND(TM). SNI also is an owner of the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

FanLib(R) is driven by a simple idea -- People powered entertainment. Our unique software and services unleash the creativity of entertainment fans and keep our customers at the forefront of entertainment, marketing and technology. In synch with the Participation Age, FanLib's community-driven online experiences produce consumer-generated media that is ready for the marketplace. The result: More value for marketers, more manageability for producers and, most importantly, more fun for fans. Conceived by veteran film writer/director Craig Singer and developed by online entertainment pioneer David B. Williams, the patent-pending FanLib technology empowers mass audiences to create quality stories and scripts collectively and democratically. FanLib is a division of My2Centences LLC(R), a provider of entertainment, technology and marketing solutions founded in 2001 by Craig Singer and former Yahoo! executive Chris Williams. On the Web: http://www.FanLib.com.

SOURCE Showtime Networks Inc.
Web Site: http://www.SHO.com http://www.FanLib.com

  [april 2006]  


[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 01:12 PM]
A&E Kicks Off Halloween with the Scariest Psychological Social Experiment on Live TV - "Fear: Buried Alive"
The two-hour event premieres Monday, October 26 at 8:00/7:00c.

[10/05/15 - 12:00 PM]
"Breakthrough Prize" Foundation Teams with National Geographic Channel, FOX and Acclaimed Producer Don Mischer to Celebrate Today's Leading Scientists and Mathematicians with Broadcast of the 2016 "Breakthrough Prize" Ceremony
Emmy-nominated "Cosmos" executive producer and "Family Guy" creator Seth MacFarlane is set to host the annual ceremony, to be held in Silicon Valley.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 10:57 AM]
"How to Dance in Ohio," An Intimate Portrait of Three Young Women on the Autism Spectrum, Chronicling the Challenges and Triumphs They Experience Preparing for a Spring Formal, Debuts Oct. 26, Exclusively on HBO
The film was an official selection at the 2015 Sundance Film Festival and winner of the Audience Award at 2015 Full Frame Film Festival.

[10/05/15 - 10:32 AM]
Video: "Vinyl" - Trailer (HBO)
From Martin Scorsese, Mick Jagger and Terence Winter, this new 10-episode drama series is set in 1970s New York.

[10/05/15 - 10:26 AM]
It's the Biggest 15 Minutes of Country Music's Biggest Night(TM)
Kick off Country Music's Biggest Night(TM) with a not-to-be-missed, world premiere musical collaboration and opening monologue during "The 49th Annual CMA Awards," airing live Wednesday, November 4.

[10/05/15 - 10:02 AM]
Video: "Supergirl" Soars Along to Rachel Platten's "Fight Song"
"When I first watched 'Supergirl,' I fell in love with Kara," said Platten. "She perfectly embodies the message of 'Fight Song.'"

[10/05/15 - 10:00 AM]
Oprah Winfrey and Deepak Chopra Launch Ninth "Oprah & Deepak 21-Day Meditation Experience" Titled "Become What You Believe"
This new Meditation Experience was inspired by OWN's upcoming landmark seven-part documentary series "Belief," which depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them.

[10/05/15 - 10:00 AM]
E!'s "The Soup" Goes Live from Talladega Superspeedway for a Special, Hour-Long Episode on Friday, October 23 at 10:00 PM ET/PT
Joel McHale will be delivering the latest and greatest pop culture clips from one of the most storied arenas in the sports world.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.