or


[04/18/06 - 12:00 AM]
Viewers Becoming Increasingly More Interactive with NBC Universal Programming

[via press release from NBC Universal Television Studio]

VIEWERS BECOMING INCREASINGLY MORE INTERACTIVE WITH NBC UNIVERSAL PROGRAMMING

"Deal Or No Deal" Receives Over 30 Million Total Votes This Year

NEW YORK -- April 18, 2006 -- Viewers are becoming increasingly more interactive with NBC Universal programming, from voting for their favorite Project Runway contestant on Bravo to guessing the lucky suitcase on NBC's "Deal or No Deal."

Viewers of "Deal or No Deal" are given the opportunity to win $10,000 by playing the "Lucky Case Game" via text messaging on their cell phones or by logging on to NBC.com. Since its return to NBC in March, the show has generated over 30 Million total Short Messaging Service (SMS) and online votes.

"Interactive television is clearly resonating with our audience," said Darren Feher, Executive Vice President and Chief Technology Officer, NBC Universal. "It is a powerful tool, which not only brings value to the viewers, who are much more engaged in the programming, but also the advertisers who are seeking their attention."

"For the past decade, NBC has been a leading innovator of interactive services to enhance its programming for viewers," said Jon Dakss, Director of iTV Product Development, NBC Universal. "You will be seeing a lot more interactivity across all of our networks, across multiple platforms, in the coming year."

Time Warner Cable and BrightHouse Networks digital cable subscribers are able to interact with Bravo's new hit reality series "Top Chef" using their remote controls. Throughout each episode, viewers are prompted to answer amusing polls about food and which chef they want to send home. Additionally, viewers are given the unique chance to receive text messages during the program from the various cast members themselves. Based on its success with fans, NBC's "The Apprentice" is now offering a similar service for viewers.

"We are seeing a real interest from our affiliates on rolling out more interactive services," said Jean-Briac Perrette, Senior Vice President, New Media and Chief Financial Officer, NBC Universal Cable. "We will continue to explore unique and innovative ways for them to deliver a more robust television experience to their customers."

During the March 8th finale of Project Runway, viewers could interact through their cell phones, as well as online, answering show-related questions. The results were displayed throughout the episode. All participants were automatically qualified to be randomly selected to win one of ten video iPods. The show yielded Bravo's highest ratings to date, with BravoTV.com receiving a record 5 million page views and 225,000 unique visitors. Over 100,000 votes were received across web and SMS.

During CNBC's Suze Orman show, viewers had the opportunity to send text messages via their cell phones to the broadcast. These viewer messages appeared in a crawl at the bottom of the screen throughout the show. This marks the first time a mainstream network and program adopted this format in the US.

Interactivity was also a popular feature for viewers of the Olympics. For the first time in the US, NBC offered an immersive interactive application for the Olympics across three major cable and satellite providers simultaneously: DIRECTV, DISH Network and Time Warner Cable. The service allowed viewers to access medal counts, news and athlete bios. DIRECTV recorded one million unique households that used the 2006 Winter Olympic interactive features available through the DIRECTV Sports mix channel, with more than four million individual interactions. This averaged to approximately 4.5 customer interactions per DIRECTV household. Time Warner Cable reported a 23% average usage rate of iTV among the 700,000 subscriber homes where this application was available. In Green Bay Wisconsin alone, 45% of Time Warner subscriber's used the interactive application.





  [april 2006]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· DEAL OR NO DEAL (NBC)
· TOP CHEF (BRAVO)





[05/04/16 - 04:31 PM]
ABC Announces the Teams Competing on the "Battlebots: The Gears Awaken" Preview Special, Airing Tuesday, May 10
The epic robot-fighting tournament "BattleBots" is back for season two this summer on Thursday, June 23.

[05/04/16 - 04:00 PM]
GSN Celebrates Mother's Day with Special Mom-Themed Marathon of "Family Feud," Sunday, May 8
Each of the 10 specially selected half-hour shows features questions designed to remind viewers about the woman they love the most - their mom - on her special day.

[05/04/16 - 02:15 PM]
Seth MacFarlane to Create, Executive-Produce and Star in New Hour-Long, Live-Action Comedic Drama Series for FOX
Set 300 years in the future, the series follows the adventures of the Orville, a not-so-top-of-the-line exploratory ship in Earth's interstellar Fleet.

[05/04/16 - 02:11 PM]
Geniuses Face Off in an Intense Test of Knowledge and Stamina on the Season Premiere of ABC's "500 Questions"
The five-night event series concludes with a two-hour season finale on Wednesday, June 1.

[05/04/16 - 01:03 PM]
"Saturday Night Live" Returns in May with Three Back-to-Back Shows
Brie Larson (May 7), Drake (May 14) and Fred Armisen (May 21) will close out the show's season.

[05/04/16 - 01:01 PM]
Megyn Kelly to Sit Down with Laverne Cox during "MEGYN KELLY presents," Airing Tuesday, May 17, on FOX
As previously announced, the special also will feature Kelly's first extensive sit-down interview with presumptive Republican presidential nominee Donald Trump.

[05/04/16 - 12:02 PM]
"Check It Out! With Dr. Steve Brule" Season 4 Premieres Friday, June 17th at 11:00 p.m. ET/PT on Adult Swim
The new season will be followed by "Decker: Unclassified," starring Tim Heidecker and Gregg Turkington.

[05/04/16 - 12:00 PM]
Start Your Summer with an Animated Adventure During Freeform's "Funday" Weekend Programming Event on May 14 and 15
Experience college through Mike Wazowski's eye, whip up recipes with Remy, and cheer on Wreck-It Ralph and Aladdin as they attempt to prove themselves as heroes.

[05/04/16 - 11:57 AM]
GSN to Launch First Spinoff Series from "Skin Wars" Franchise; "Skin Wars: Fresh Paint" Debuts Wednesday, June 15 at 10PM ET/PT
The series features three of "Skin Wars" top former contestants who mentor six new, highly accomplished artists each week.

[05/04/16 - 10:49 AM]
National Geographic Launches a Covert Investigation Into the Disappearance of Adventurer Cody Dial in Riveting True-Crime Series, "Missing Dial"
The six-part series launches Sunday, May 22 at 10:00/9:00c on the network.

[05/04/16 - 10:25 AM]
Valerie Bertinelli Entertains Friends & Family on the Return of "Valerie's Home Cooking"
Valerie is back in the kitchen sharing her tips for easy-to-make, delicious dishes and homemade recipes, adding her own signature touches and flavor along the way.

[05/04/16 - 10:08 AM]
TNT Teams Up with E4 on "Foreign Bodies"
The series is the story of a motley gang of travellers embarking on a three-month trip around Asia.

[05/04/16 - 10:01 AM]
2015 FIFA Women's World Cup Champion Abby Wambach Joins ESPN
Wambach will cover international sporting events for the network later this summer at the UEFA European Football Championship 2016 in France and 2016 Summer Olympics in Rio de Janeiro.

[05/04/16 - 09:39 AM]
E! Announces Four New Unscripted Series as the Pop Culture Powerhouse Continues to Expand on Successful Primetime Slate
Highlights include a spin-off of hit franchise "WAGS" (Wives and Girlfriends of Sports Stars) set against the sunny, sexy backdrop of South Florida.

[05/04/16 - 09:34 AM]
Netflix Celebrates "Marseille"
In advance of the series launch on May 5, Netflix surprised the residents of Marseille today in true Hollywood fashion when a french twist of the original "Hollywood" sign was erected to overlook the city.