or


[04/24/06 - 12:00 AM]
News Corporation's FOX Entertainment Joins Toyota in Unprecedented Integrated Partnership Promoting Hit FOX TV Series "Prison Break"

[via press release from FOX]

NEWS CORPORATION'S FOX ENTERTAINMENT JOINS TOYOTA IN UNPRECEDENTED INTEGRATED PARTNERSHIP PROMOTING HIT FOX TV SERIES "PRISON BREAK"

Cross-Divisional Promotion Introduces Automaker's New Yaris Sedan Via First-Ever Ad-Supported Scripted Wireless Mobisodes� "PRISON BREAK: Proof of Innocence" Shot on Location at "Fox River State Penitentiary" Fox.com to Create Exclusive Content for "PRISON BREAK" Microsite Fox Broadcasting to include Toyota Ad Exclusivity in Several New Episodes Car Company Sponsored FX PRISON BREAK Marathon March 19

The new hit FOX series PRISON BREAK, recently referred to as "The Hottest New Drama on Television," will serve as the centerpiece for a massive new integrated marketing partnership between several of News Corporation's entertainment divisions and premier auto manufacturer Toyota. The promotion, coinciding with the launch of Toyota's new Yaris Liftback and Sedan, crosses several of the company's entertainment divisions, including Fox Broadcasting (FOX), Fox Mobile Entertainment (FME), Fox Interactive Media (FIM) and the FX cable channel.

"By threading complementary content across several FOX Entertainment platforms, we've created a unique PRISON BREAK marketing partnership with Toyota and Zenithmedia," said Jean Rossi, Executive Vice President, Sales, for FOX. "We look forward to expanding this partnership with other divisions in the near future."

PRISON BREAK is the No. 1 new drama of the season among younger demographics and the No. 1 new program on FOX.

"We're utilizing this emerging entertainment medium as a way to provide fans of PRISON BREAK with details about the show courtesy of Yaris," said Jim Farley, Vice President of Marketing for Toyota. "Our partnership with FOX provides an exclusive portal to showcase Yaris to consumers in a fun way where they can discover more about the car on their own time."

FOX, original creators of Mobisodes� -- short episodes of programming designed exclusively for mobile phones � will produce the serial, "PRISON BREAK: Proof of Innocence." Toyota's sponsorship of this series makes it the first-ever ad-supported scripted Mobisode.

"PRISON BREAK: Proof of Innocence" is available free, exclusively to Sprint customers on FOX's Channel 20 on SprintTV. Advertising agency Saatchi & Saatchi LA will produce unique 10-second marketing messages for Toyota that will air at the beginning of each Mobisode, followed by a two-minute episode that parallels the current PRISON BREAK storyline. Toyota vehicles, including the all-new Yaris Liftback and Sedan, will be prominently featured in the 26 Mobisodes, which will be released three to four times per week, beginning today.

The Mobisode's storyline complements the original series, and the producers allowed unprecedented access to the show's location. Many of the serial's exteriors were shot at "Fox River State Penitentiary."

"PRISON BREAK: Proof of Innocence" introduces the character Amber McCall and follows her path to exonerate her friend L.J., who has disappeared after being framed for murder. L.J. is the son of lead character and death row prisoner Lincoln Burrows. The Mobisode series is produced by Eric Young of Sparkhill, producer of the award-winning "24:Conspiracy" series.

"We're pleased by the overwhelming success of our Mobisodes as a new way to engage and entertain consumers," said Mitch Feinman, Vice President of Digital Content, Fox Mobile Entertainment. "Toyota's sponsorship of the PRISON BREAK Mobisode series is an industry first. We're excited that innovative advertisers like Toyota are taking notice of this new entertainment medium."

The marketing partnership will also allow FOX Interactive Media � with its 70 million unique visitors per month - the opportunity to create a Toyota-branded PRISON BREAK "microsite" within FOX.com, offering unique content tied to the hit FOX series. Visitors to the site will be able to register for a PRISON BREAK/Toyota Sweepstakes. Additionally, the site will contain exclusive behind-the-scenes video streams from the series.

John Trimble, Senior Vice President, Advertising Sales for Fox Interactive Media, observed, "This is a prime example of how Fox can come together in a rich, cross platform campaign and reach the most desirable demographics in unique and custom ways."

Additionally, FOX is providing Toyota with "category exclusivity" for auto advertising during several upcoming PRISON BREAK broadcasts, with the first airing Monday, April 24 (8:00�9:00 PM ET/PT). FOX will also drive viewers to both the Toyota-branded "microsite" and the Mobisodes with co-branded advertising in daily and weekly national publications. Toyota was also sponsor of the FX cable channel's PRISON BREAK marathon Sunday, March 19 (Noon�7:00 PM), which replayed the last six episodes of the hit series along with a one-hour recap leading into the show's return to air Monday, March 20 (8:00�9:00 PM ET/PT) on FOX.

To celebrate the partnership, FOX and Toyota will also join together on April 27 in Los Angeles at the famed 20th Century Fox lot for a publicity event featuring the stars of PRISON BREAK and the all-new Toyota Yaris. The Yaris will be featured prominently throughout the night, with other parts of the night devoted to raising money for Toyota charities.

ABOUT YARIS
The debut of the Yaris Sedan joins the all-new Yaris Liftback as Toyota's newest U.S. entry in the growing subcompact segment. Launched in 1999, the first generation Yaris was Toyota's best-selling model in Europe and was named the (2000) European "Car of the Year." With exceptional EPA gas mileage ratings - up to 40 mpg highway - the car you can afford to drive is finally the car you actually want to drive.

ABOUT TOYOTA
Toyota established operations in the United States in 1957 and currently operates ten manufacturing plants including one under construction. There are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which sell more than 2 million vehicles per year. Toyota directly employs more than 32,000 people in the U.S. and its investment here is currently valued at more than $13 billion, including sales and manufacturing operations, research and development, financial services and design.

ABOUT FOX BROADCASTING COMPANY
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2004-2005 season as the No. 1 network for the first time among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

ABOUT FOX MOBILE ENTERTAINMENT
Fox Mobile Entertainment is a leading provider of mobile content for wireless carriers and consumers. An industry pioneer, Fox Mobile Entertainment created AMERICAN IDOL's text message voting system and the Mobisode�, the now pervasive term for short episodes of programming designed exclusively for mobile phones. The company has since launched four Mobisode series and the company's first Mobisode, "24:Conspiracy," is now available in 25 countries and six languages. In February 2006, Fox Mobile Entertainment launched Mobizzo (www.mobizzo.com), a mobile entertainment portal that offers consumers a diverse selection of mobile content. Fox Mobile Entertainment is a unit of 20th Century Fox Television and News Corp. (NYSE: NWS)

ABOUT FOX INTERACTIVE MEDIA
With the third largest reach of any Internet company, Fox Interactive Media (FIM) is building an integrated network of sites that offer its more than 70 million worldwide members socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes assets from News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace, the number one social networking site on the Web; IGN, a leading gaming and entertainment site; Scout.com, a dynamic collegiate and pro sports network of property; AskMen, a leading men's lifestyle site, and Rotten Tomatoes, the premier destination for movie-goers, among others.

ABOUT FX
FX is the flagship general entertainment basic cable network from Fox. Launched in June 1994, FX is carried in more than 88 million homes. The diverse schedule includes a growing roster of distinctive original series and movies; an impressive roster of acquired hit series; an established film library with box-office hits from 20th Century Fox; and marquee sports such as NASCAR. For more information about FX, visit our web site at www.FXnetworks.com.





  [april 2006]  
S
M
T
W
T
F
S
      


· 24 (FOX)
· PRISON BREAK (FOX)





[11/18/19 - 12:58 PM]
CNBC Prime Reveals Winter Premiere Line-Up for All-New & Returning Originals
Newcomers "Five Day Biz Fix" and "Listing Impossible" will be joined by season two of "The Deed: Chicago."

[11/18/19 - 12:05 PM]
"The Kelly Clarkson Show" Earns Early Renewal from NBCUniversal
The series is bringing in bigger ratings than any other newcomer in daytime and had the strongest start to any new first-run strip in seven years with an average of 1.9 million viewers per episode.

[11/18/19 - 10:35 AM]
Elite Cake Artists and Pop Culture Collide in High-Stakes Competition Series "Food Network Challenge" Hosted by Ian Ziering
The six-episode season kicks off on Monday, December 23 with a celebration of the beloved holiday classic "A Christmas Story," complete with over-the-top edible recreations of the iconic film's most memorable moments.

[11/18/19 - 10:16 AM]
Video: Hulu Original Series "Marvel's Runaways" Season 3 Official Trailer and Key Art for Final Season
After evading corrupt parents, battling powerful aliens and coming face-to-face with the world's most powerful sorceress, the conclusion to this epic saga will leave no stone unturned.

[11/18/19 - 10:02 AM]
Nickelodeon Celebrates the Holidays with Series Premiere of "Top Elf," Friday, Nov. 29, at 8:00 P.M. (ET/PT)
In the series, Santa (Tommy Snider) and Ms. Jingles (Samantha Turret) invite seven civilian "Elf-testants" to the North Pole to test their skills in a series of holiday-themed challenges.

[11/18/19 - 10:00 AM]
Discovery to Follow Explorer Colin O'Brady and His Crew on Epic Expedition Through Drake Passage, Beginning This December
Discovery will be documenting the entire voyage - capturing live footage and sharing it in real-time across all platforms for viewers around the world to tune-in and share in the adventure as it unfolds.

[11/18/19 - 09:46 AM]
The Three Highest Money Winners in "Jeopardy!" History Are Coming to ABC in a Prime-Time Competition Hosted by Alex Trebek
"Jeopardy! The Greatest of All Time" premieres Tuesday, January 7 at 8:00/7:00c on the Alphabet.

[11/18/19 - 09:01 AM]
Showtime(R) Orders Comedy Pilot "Big Deal" Starring and Executive Produced by Emmy(R) Nominee Vanessa Bayer
The project is a grounded comedy in which Bayer plays a character, inspired by her own past, who overcame childhood leukemia to achieve her lifelong dream of landing a job as a QVC host.

[11/18/19 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Stays on Top for NBC
The Peacock holds onto top honors in both total viewers and adults 18-49.

[11/18/19 - 08:10 AM]
Video: "The Expanse" Season 4 Official Trailer and New Poster Art Available Now
Plus: Kevin Smith recaps 30 hours of action-packed TV so you can jump right into Season 4 when it's released on Amazon Prime Video December 13.

[11/18/19 - 08:00 AM]
Video: Pop TV Releases Artwork and Video for Final Season of "Schitt's Creek"
Pop TV also recently announced "Visit Schitt's Creek," a free, immersive pop-up that offered free reservations, which were all claimed within minutes.

[11/18/19 - 07:11 AM]
Bravo Announces New and Returning Series at BravoCon 2019
Newly on tap are "The Real Housewives of Salt Lake City" and "Basically Stassi."

[11/18/19 - 07:00 AM]
"Idol" Favorites Get Second Chance at Superstardom During "2019 American Music Awards"
As a part of the upcoming contest, three fan-favorite artists from past seasons of ABC's "American Idol" will sing their hearts out in a recorded audition piece from Los Angeles' iconic Whiskey a Go Go.

[11/18/19 - 06:01 AM]
Christina Aguilera & A Great Big World and Post Malone Featuring Ozzy Osbourne, Travis Scott and Watt to Debut World Television Premiere Collaborations at the "2019 American Music Awards" Airing Live Sunday, Nov. 24, on ABC
They join previously announced performers Camila Cabello, Billie Eilish, Selena Gomez, Jonas Brothers, Kesha featuring Big Freedia, Dua Lipa, Lizzo, Thomas Rhett and Shania Twain.

[11/17/19 - 09:27 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet's weekly franchise tops both total viewers and adults 18-49.