�THE 33rd ANNUAL DAYTIME EMMY� AWARDS� FEATURES INTERACTIVE FAN ZONE
A New Exciting Addition to the Inaugural Broadcast from Hollywood, Hosted by �All My Children�s� Cameron Mathison, Sponsored by John Frieda� Luminous Color Glaze�
This year�s Daytime Emmys are filled with firsts. For the first time in its history, the show will be broadcast from Hollywood, and for the first time ever the telecast will interact with its enthusiastic fans during the live broadcast.
�The Luminous Color Glaze� Fan Zone,� an exciting new component, has been added to �The 33rd Annual Daytime Emmy� Awards,� and will be hosted by fan favorite Cameron Mathison (Ryan Lavery, �All My Children�). �The Luminous Color Glaze Fan Zone� will serve as an interactive element incorporated into the live ceremony on FRIDAY, APRIL 28 (8:00-11:00 p.m., ET/PT; taped-delayed on the West Coast) on the ABC Television Network. Fans will have the opportunity to watch, interact with and meet the night�s Emmy Award winners immediately following their acceptance speeches from bleachers that will line Babylon Court in the Hollywood & Highland Complex. In addition, the telecast will open from this exciting new amphitheater-like setting with a rock-the-house performance by �General Hospital� actor and musician Rick Springfield (�Jesse�s Girl�), as he sings a mix of his best songs. During the show, fans won�t miss a moment as they watch live feeds of the ceremony taking place in the Kodak Theater. The announcement was made today by Brian Frons, president, ABC Daytime, and Ricky Kirshner and Glenn Weiss, executive producers of �The 33rd Annual Daytime Emmy Awards.�
�Daytime fans are the most dedicated viewers in all of television. �The Luminous Color Glaze Fan Zone� will allow them to share Emmy night with the stars they love in a way that has never been done before,� said Mr. Frons. �In the past you have only heard the fans� enthusiastic screams from the balcony. This is a chance for the viewers to connect with their energy and passion.�
�We are thrilled Cameron Mathison will host in this exciting new addition to the ceremony. Cameron�s charm and energy are certain to resonate with both fans and viewers alike,� added Mr. Kirshner and Mr. Weiss.
Cameron Mathison created the role of Ryan Lavery on ABC Daytime�s �All My Children� in 1989. He is the host of SOAPnet�s original reality series, �I Wanna Be a Soap Star,� and is currently a correspondent for the television show �Extra.�
Press materials for the Daytime Emmys are available at www.abcmedianet.com. More news on the show, presenters, performers and other guest stars will be announced at a later date.
Introducing an entirely new innovation in hair care, Luminous Color Glaze is from the experts at John Frieda Professional Hair Care. John Frieda manufactures salon-inspired, innovative �problem/solution� hair care collections. The company was the first to market a silicone serum to prescriptively tame frizz; pioneered the concept of personalized shade care for blondes, brunettes and redheads; and is now defining a category with the introduction of salon glazing for the mass market with Luminous Color Glaze. Available in the three signature John Frieda Professional Hair Care customized hair color families -- Sheer Blonde�, Brilliant Brunette� and Radiant Red� -- Luminous Color Glaze helps maintain the shine, color and texture of hair. John Frieda Luminous Color Glaze retails for $9.99 and is available at mass-market retailers nationwide or by calling 1-800-521-3189 for a store near you.
Hosted by Tom Bergeron (�Dancing with the Stars,� �America�s Funniest Home Videos�) and Kelly Monaco (�General Hospital,� Season-One winner of �Dancing with the Stars�), �The 33rd Annual Daytime Emmy Awards� will be broadcast live on ABC, FRIDAY, APRIL 28, from Hollywood�s famed Kodak Theater, from 8:00-11:00 p.m., ET/PT (tape-delayed to the West Coast). This year marks the first time in the ceremony�s history the Daytime Emmy telecast will be presented on the West Coast. White Cherry Entertainment will produce the show.
The Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2005 calendar year. �The 33rd Annual Daytime Emmy Awards� is a presentation of the National Television Academy in cooperation with the Academy of Television Arts and Sciences.
�The 33rd Annual Daytime Emmy Awards� will be closed captioned and also broadcast with Spanish subtitles via secondary closed captioning. This program carries a TV-14,L parental guideline.