ERIC CARDINAL NAMED SENIOR VICE PRESIDENT, RESEARCH, THE CW
Eric Cardinal has been named Senior Vice President, Research, The CW, the new fifth broadcast television network, a joint venture between Warner Bros. Entertainment and CBS Corporation scheduled to launch in the Fall of 2006. The announcement was made today by Dawn Ostroff, President, Entertainment, The CW, to whom Cardinal will report.
Cardinal will oversee all research for the network, including the planning, development and analysis for all audience, program, market and technical research.
"It's with great pleasure that we welcome Eric to The CW, as he's proven time and again to be one of the most well-respected and astute research executives in our industry," said Ostroff. "His valuable insight and keen understanding of audience behavior and viewing patterns will be of the highest importance as we create the ultimate entertainment destination for young adults 18-34."
Previously, Cardinal served as Senior Vice President, Research at UPN, a position he had held since July 1999.
Prior to joining UPN, Cardinal spent 20 years at NBC, which he first joined in 1979 as an analyst in the network�s New York research department. He held several research jobs over the next 10 years, including Administrator, Commercial Evaluations and Director, News Audience Research, prior to relocating to Burbank, Calif., where he was promoted to Vice President, Program Research, NBC Entertainment in 1989, a position he held until he left the network.
Cardinal received a Bachelor of Arts degree in psychology from Duke University and a Master of Arts degree in psychology from Columbia University.
As previously announced, the new CW Network will consist of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network will program 30 hours a week over seven days.