or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[12/10/25 - 10:03 AM]
All-New Season of "Moonshiners" Premieres Tuesday, January 6, 2026 at 8PM ET/PT on Discovery Channel
This season, history repeats itself as liquor prices skyrocket and trade wars cripple the legal market.

[12/10/25 - 10:01 AM]
"The Lincoln Lawyer" Season 4 - First Look & Date Announcement
Netflix's hit drama series returns for its fourth season on Thursday, February 5, 2026.

[12/10/25 - 10:01 AM]
Revisit the Beloved Classic Films from Academy Award-Winning Writer/Director/Producer James L. Brooks, Ahead of 20th Century Studios' Release of "Ella McCay," Coming to Theaters Friday
"Broadcast News," "Big," "Say Anything," "The War of the Roses," and "How Do You Know" are all available on Hulu.

[12/10/25 - 10:00 AM]
HBO Original Documentary "Music Box: Happy and You Know It" Debuts December 25
The film explores the underestimated and wildly popular genre, delving behind the scenes to tell the origin stories of some of the top names in the field.

[12/10/25 - 10:00 AM]
Celebrate Christmas Morning with "Disney Parks Magical Christmas Day Parade," Thursday, Dec. 25, on ABC, Disney+ and Hulu
This year's special features performances by Gwen Stefani, Lady A, Bebe Rexha, Nicole Scherzinger, and more.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/10/25 - 09:07 AM]
Candace Cameron Bure, Aaron Ashmore, and Robin Dunne Star in, "Ainsley McGregor Mysteries: A Case for the Watchmaker," Streaming Exclusively on Great American Pure Flix, January 1
In the latest installment, Ainsley McGregor thought craft markets and book clubs, not corpses, would define her new life back home in Sweet River.

[12/10/25 - 09:02 AM]
Video: "Jake Paul vs. Anthony Joshua" - Official Trailer - Netflix
Boxing disruptor Jake Paul challenges heavyweight powerhouse Anthony Joshua live in a career-defining super fight from Most Valuable Promotions.

[12/10/25 - 09:01 AM]
A New Doc Series About Natalee Holloway Recounts the Teen's Infamous Disappearance
For the first time, Natalee's mother, Beth Holloway, tells the full, definitive story of the case that's haunted her for the past 20 years - from the day of Natalee's disappearance to the dramatic confession two decades later.

[12/10/25 - 09:01 AM]
Prime Video Announces "The CEO Club," Sets Premiere Date and Debuts Key Art
Serena Williams, Thalia, Dee Hilfiger, Loren Ridinger, Winnie Harlow, Hannah Bronfman, and Isabela Grutman will star in this highly anticipated docu-series, premiering February 23.

[12/10/25 - 09:00 AM]
25 Years Later, ID Uncovers the Cult Influence Behind Andrea Yates' Shocking Act in New Docuseries
"The Cult Behind the Killer: The Andrea Yates Story" will premiere Tuesday, January 6 from 8-11PM ET/PT on ID.

[12/10/25 - 09:00 AM]
Star-Studded Performance Lineup Announced for "New Year's Eve Live: Nashville's Big Bash," Airing Dec. 31 on CBS and Paramount+
The five-hour special will feature performances by Dierks Bentley, Brooks & Dunn, Rascal Flatts, Riley Green, Marcus King, Megan Moroney, Zach Top, Keith Urban, Gretchen Wilson, Stephen Wilson Jr., and Dwight Yoakam.

[12/10/25 - 08:44 AM]
"Wildcard Kitchen" Returns for Third Season of Underground Culinary Card Game with All-Star Players
In each episode hosted by Eric Adjepong, three all-star chefs who know each other well bet, bluff and backstab for cold hard cash and bragging rights.

[12/10/25 - 07:47 AM]
ESPN to Present the 91st Heisman Trophy Ceremony, Saturday at 7 p.m. ET on ABC
For the fifth year, the Heisman Ceremony will originate from Jazz at Lincoln Center's Appel Room in New York City and will be hosted by ESPN's Chris Fowler, emceeing for the 32nd straight year - every year ESPN has presented the ceremony.

[12/10/25 - 07:01 AM]
Apple TV Announces Lineup of Guest Performers for Season Two of "Yo Gabba GabbaLand!"
The Super Music Friends and special guests feature an all-star mix of acclaimed and Grammy-winning artists including Santigold, Ziggy Marley, Sharon Van Etten, Sleigh Bells, Yola, Still Woozy, Silversun Pickups, Chicano Batman, The Aquabats! and Hemlocke Springs.