or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[12/09/25 - 09:31 AM]
"The Upshaws" Returns to Netflix on January 15 with Final Season
As Regina makes a run for office and Bennie's garage falls on hard times, the Upshaws will always find a way to keep it real, loud and full of love.

[12/09/25 - 09:22 AM]
Viaplay January 2026 Exclusive U.S. Premieres: "Sport vs. Money," "Stayer," "The Curse," "Scenes After a Marriage"
"Slayer" follows an aging rock musician forced to confront his greatest challenge when the mother of his child dies tragically - struggling to balance fatherhood, fame, and the haunting choices of his past.

[12/09/25 - 09:01 AM]
Video: Official Trailer - "The Wonderfully Weird World of Gumball" Season 2
The series, produced by Hanna-Barbera Studios Europe, returns on Monday, December 22 only on Hulu and Hulu on Disney+ for bundle subscribers.

[12/09/25 - 09:01 AM]
The History Channel's New Series "History's Deadliest with Ving Rhames" to Premiere on Monday, January 26
The 10-part series produced by Propagate Content will reveal the unbelievable details surrounding the world's most prolific and powerful killers.

[12/09/25 - 08:10 AM]
Roku Originals Hits the Road for Sophia Bush and Lauren Holly Comedy Feature "Broad Trip"
From Muse Entertainment and Motion Content, the film recently wrapped production and will debut on The Roku Channel in May 2026.

[12/09/25 - 08:09 AM]
FOX Nation Taps Zachary Levi for New Docudrama "David: King of Israel" Slated for Early 2026
Released weekly, the program brings to life the thrilling, turbulent and deeply human story of David, the shepherd boy who rose to become the greatest king in Israel's history, and whom Christians regard as the ancestor of Jesus Christ.

[12/09/25 - 08:08 AM]
OWN Announces "Maxxed Out": A Bold New Financial Intervention Series Premiering January 10, 2026
This unflinching eight-episode series reveals how money (and mismanaged money) can strain even the strongest relationships.

[12/09/25 - 08:01 AM]
Tyrese Haliburton Joins "NBA on Prime" as Player Contributor
Haliburton will make his debut tonight on "NBA on Prime's" postgame show, "NBA Nightcap," following the Emirates NBA Cup Quarterfinals doubleheader featuring the Miami Heat at Orlando Magic (6:00 p.m. ET) and New York Knicks at Toronto Raptors (8:30 p.m. ET).

[12/09/25 - 07:01 AM]
Apple TV Reveals First Look at "Margo's Got Money Troubles" from David E. Kelley
Based on Rufi Thorpe's bestselling novel of the same name, the eight-episode series will premiere globally on Wednesday April 15, 2026 with three episodes, followed by new episodes every Wednesday through May 20, 2026.

[12/09/25 - 07:01 AM]
Prime Video Reveals First-Look Images and Premiere Date for "56 Days," Starring Dove Cameron and Avan Jogia
All eight episodes will be released on Wednesday, February 18, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[12/09/25 - 06:01 AM]
Video: "Unlocked: A Jail Experiment" - Season 2 Official Trailer - Netflix
At an Arizona correctional facility, a sheriff implements a bold experiment to grant incarcerated men more agency in this eye-opening reality series.

[12/09/25 - 06:01 AM]
The Game is Afoot! Prime Video Releases First-Look Images for "Young Sherlock" Series
The thrilling series, brought to life by visionary director and executive producer Guy Ritchie, charts the origin story of Sherlock Holmes in an irreverent, action-laden mystery that follows the iconic detective's early adventures.

[12/09/25 - 06:00 AM]
Veteran Broadcast Journalist Matt Gutman Joins CBS News as Chief Correspondent
He joins CBS News from ABC News, where he most recently served as chief national correspondent reporting for all of the organization's programs and platforms.

[12/09/25 - 03:01 AM]
"Salvador", Starring Luis Tosar and Claudia Salas, Will Arrive on Netflix in 2026
The series tells the story of a father who discovers that his daughter belongs to a neo-Nazi group, which he must approach in order to try to rescue her and understand what led her there.

[12/09/25 - 02:01 AM]
Video: "Raat Akeli Hai - The Bansal Murders" - Official Trailer - Netflix
When members of the Bansal family are found murdered, Inspector Jatil Yadav uncovers a trail of greed, betrayal and secrets tied to a deadly conspiracy.