or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[12/18/25 - 10:15 AM]
Starz Acquires Action Drama "The Nowhere Man," Executive-Produced by and Starring "Power's" Naturi Naughton-Lewis, Set to Premiere January 16, 2026
In "The Nowhere Man," Lukas (Bonko Khoza), a former Special Forces mercenary crippled by PTSD, has turned his back on his violent past and is operating as a junk collector on the streets of Johannesburg.

[12/18/25 - 10:11 AM]
Tubi's Original Film "Terri Joe: Missionary in Miami" Premieres Exclusively on Tubi on January 30
In this wild farce, Southern Belle Terri Joe ventures to Miami to outrun wacky criminals and find a new church where she can atone for her sins.

[12/18/25 - 10:01 AM]
"The Wonderfully Weird World of Gumball" Exclusive Holiday Art Debut & Two More Seasons Coming Soon
As a holiday gift to fans, Hulu has announced that "The Wonderfully Weird World of Gumball" will return for two more seasons.

[12/18/25 - 09:31 AM]
"Today's" Craig Melvin, Al Roker and Hoda Kotb Set to Host NBC's Live Coverage of the 137th Rose Parade Presented by Honda
Plus: For the first time ever, The Rose Parade will broadcast live from 8-10 a.m. PT on Telemundo with hosts Penelope Menchaca and Carlos Calderon from Telemundo's "Hoy Dia."

[12/18/25 - 09:12 AM]
New Norwegian Family Drama "Stayer," Season 1 Exclusive US Debut Thursday, January 15, 2026 on Viaplay
"Stayer" is a gripping, character-driven drama about an aging rock musician confronting his greatest challenge: the sudden death of the mother of his child.

[12/18/25 - 09:00 AM]
Adult Swim Renews "Haha, You Clowns" for Two Additional Seasons
The relentlessly wholesome animated comedy from creator Joe Cappa follows the Campbell family - three doting teenagers, and their tenderhearted, recently widowed dad - as they navigate life's awkward, funny, and emotional moments together.

[12/18/25 - 08:39 AM]
TV One Announces Return of "Uncensored" with All Star Lineup, Premiering February 19
Among those featured this season: Anthony Anderson, Blair Underwood, Keke Palmer, Tionne "T-Boz" Watkins, Shaunie Henderson, Tameka "Tiny" Harris, Kierra Sheard, Marlo Hampton, Rickey Smiley, Laz Alonso, Wood Harris, and Wendy Raquel Robinson.

[12/18/25 - 08:31 AM]
Harrison Ford to Be Honored with the 2025 SAG-AFTRA Life Achievement Award
Ford will be presented with the union's top tribute at The 32nd Annual Actor Awards Presented by SAG-AFTRA, which will stream live on Netflix Sunday, March 1, 2026, at 8 p.m. ET / 5 p.m. PT from the Shrine Auditorium & Expo Hall.

[12/18/25 - 08:01 AM]
Video: Netflix Debuts the Trailer for "Tom Segura: Teacher"
Parenting fails. Blackout bar stories. Career regrets. Tom Segura explores the darkly funny side of life's most unpredictable lessons.

[12/18/25 - 08:01 AM]
Video: "Together" - Trailer - Hulu
Dave Franco and Alison Brie star in the film, which streams December 31.

[12/18/25 - 08:01 AM]
Apple TV Unveils First Look at "Imperfect Women" Created by Annie Weisman
Starring and executive produced by Elisabeth Moss and Kerry Washington, the eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18, followed by new episodes every Wednesday through April 29.

[12/18/25 - 07:53 AM]
TNT Sports to Exclusively Present 2026 Discover NHL Winter Classic - New York Rangers vs. Florida Panthers - Friday, Jan. 2 at 8 p.m. ET
South Florida will make hockey history bringing the traditional snow and ice elements of Winter Classic to loanDepot Park, home of the Miami Marlins.

[12/18/25 - 07:13 AM]
Father-Daughter Duo Transform Ordinary Objects in "Building Outside the Lines," Premiering December 30 on Magnolia Network
Innovative builder Jared "Cappie" Capp transforms inventive builds into beautifully designed structures with the most creative person he knows - his teenage daughter.

[12/18/25 - 07:11 AM]
CNN Renews "Have I Got News For You" for a Fourth Season Premiering Saturday, January 24 at 9PM ET/PT
"Thank goodness we've got season four of our show to make sense of this perfectly normal time we're in where everything is stark-raving normal. A time in which everything is fine and nothing is wrong. Amen," said Wood Jr., Ruffin and Black in a joint statement.

[12/18/25 - 07:01 AM]
British Drama "Coldwater" Debuts on Paramount+ January 9
Created and written by David Ireland, the series follows stay-at-home dad John (Andrew Lincoln), who relocates his family from London to the remote Scottish town of Coldwater after a violent incident at a playground triggers a personal crisis.