or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[12/19/25 - 04:52 PM]
Season One Finale of Vince Gilligan's Critically Acclaimed Science Fiction Drama "Pluribus" Starring Emmy Award-Nominee Rhea Seehorn Premieres Early on December 24, 2025 on Apple TV
The ninth episode will debut early ahead of the holiday on Apple TV on Wednesday, December 24, 2025.

[12/19/25 - 03:01 PM]
Video: "STEEL BALL RUN JoJo's Bizarre Adventure" - Official Trailer - Netflix
The latest installment premieres on Thursday, March 19, 2026, only on Netflix.

[12/19/25 - 02:33 PM]
ABC Celebrates Record-Breaking 2025 with Top Six Shows Among Adults 18-49 and TV's No. 1 Show, "High Potential"
"High Potential" stands as the No. 1 series for the year in both Total Viewers and Adults 18-49, with the network also owning the Top Six shows in the key Adult demo.

[12/19/25 - 12:24 PM]
Multi Emmy-Nominated BET+ Comedy "The Ms. Pat Show" Returns for Season 5 on Wednesday, January 7
The first four seasons of the groundbreaking R-rated sitcom unpacked everything from drug addiction and abortion to sexual abuse and dysfunctional family cycles.

[12/19/25 - 10:00 AM]
HBO Original Documentary "Critical Incident" Debuts December 29
The film revisits the 2010 death of Anastasio Hernández-Rojas, an undocumented Mexican immigrant who died while in custody at the border.

[12/19/25 - 09:31 AM]
Laura Marcus Joins the Cast of "Assassin's Creed," The New Live-Action Series Adaptation of Ubisoft's Best-Selling Video Game Franchise
Toby Wallace, Lola Petticrew, and Zachary Hart also star in the Netflix series.

[12/19/25 - 08:31 AM]
Peacock Exclusively Streams Focus Features' Critically Acclaimed "Bugonia" Beginning December 26
Nominated for 3 Golden Globe Awards and 3 Critics Choice Awards, Focus Features' psychological thriller stars Emma Stone, Jesse Plemons, Aidan Delbis, Stavros Halkias and Alicia Silverstone.

[12/19/25 - 06:01 AM]
"Snoop's Holiday Halftime Party" to Feature the Singing Voices of HUNTR/X from Netflix's "KPop Demon Hunters" and Country Sensation Lainey Wilson
This Christmas, Netflix is decking the halls and the halftime stage with a spectacular celebration that's set to dazzle fans around the globe.

[12/19/25 - 06:01 AM]
ESPN and The Heisman Trophy Trust Extend Exclusive Media Rights Agreement
The 2025 Heisman Trophy Ceremony averaged 4.3 million viewers, delivering the event's best audience since 2012 and finishing up 69% year-over-year.

[12/19/25 - 06:01 AM]
Video: Prime Video Unveils the Teaser Trailer and Reveals the Release Month of Its Next Italian Prime Original Film Shot in English, "Love Me Love Me"
It only takes one look to fall in love. And nothing will ever be the same again.

[12/19/25 - 02:01 AM]
"Salvador" Arrives to Netflix on February 6
"Salvador" is an action drama series in which Luis Tosar steps into the shoes of Salvador, a father and emergency medical technician who fights to leave behind his past with alcohol and make amends for the mistakes he made with his family.

[12/18/25 - 07:01 PM]
"Last Samurai Standing" Renewed for Season 2 - A Global Sensation Proudly Made in Japan
The battle royale that captivated Japan and international audiences now turns the page to its next chapter.

[12/18/25 - 06:01 PM]
"Dynamite Kiss" Nears Its Final Episode, Leaving Ji-hyeok and Da-rim at a Crossroads Between Romance and Goodbye
The final episode premieres December 24, just in time for Christmas, only on Netflix.

[12/18/25 - 01:56 PM]
Apple TV Sets New Dramedy "Beat the Reaper," Starring and Executive Produced by Will Poulter
Based on the novel of the same name by Josh Bazell, "Beat the Reaper" will star Poulter as Dr. Peter Brown, an intern at Boston's worst hospital who has a talent for medicine, works a shift from hell and has a past he'd prefer to keep hidden.

[12/18/25 - 11:01 AM]
Netflix Announces "So Far Gone" with Straight-to-Series Order After Competitive Bidding
The series, like Jess Walter's book, follows Rhys Kinnick, a journalist who's pulled out of retirement when his daughter goes missing.