or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [april 2006]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[03/03/26 - 12:01 PM]
Netflix Top 10: Week of February 23 - "Bridgerton" Season 4 Lives Happily Ever After at No. 1 in This Week's Top 10
Coming in at No. 2 on the English TV list is Season 3 of "The Night Agent" with 9.9 million views.

[03/03/26 - 11:01 AM]
Here Come the VIPs: Celebrities Are Entering the World of "Squid Game"
With more on the line than ever before, players and celebrity VIPs enter the "Squid Game: The VIP Challenge" for the chance at winning it all.

[03/03/26 - 11:01 AM]
Lacey Chabert and Scott Michael Foster Star in "Paris Is Always a Good Idea" A New, Limited Series Premiering Later This Year Exclusively on Hallmark+
Based on the bestselling romance novel of the same name by Jenn McKinlay, the six-episode limited series is shooting on location in Paris and Spain.

[03/03/26 - 10:42 AM]
"Foul Play with Anthony Davis" Star Studded Lineup Including LeBron James, Jordan Chiles, Tara Lipinski, Howie Mandel, Cooper Flagg, Puka Nacua and More Ignite the Ultimate Prank Wars
Hosted by 10-time NBA All-Star and Washington Wizards' Anthony Davis, the series will premiere on Monday, April 6 following the NCAA Championship Game and will simulcast across TBS,?TNT?and truTV.

[03/03/26 - 10:16 AM]
NBC Renews Innovative Reality Travel Competition Series "Destination X" for Season Two
Produced by Twofour and Universal Television Alternative Studio, a division of Universal Studio Group, production on "Destination X" will begin later this year.

[03/03/26 - 10:02 AM]
HBO Original Documentary Series "Born to Bowl" Debuts March 16
The series takes viewers inside the colorful world of professional bowling, chronicling five stars of the sport - Kyle Troup, Anthony Simonsen, EJ Tackett, Cameron Crowe, and Jason Belmonte - as they chase glory, respect, and much-needed prize money on the Professional Bowlers Association (PBA) Tour.

[03/03/26 - 10:01 AM]
"Little House on the Prairie" Renewed for Season 2 Ahead of Series Premiere
Netflix's upcoming adaptation of Laura Ingalls Wilder's enduring, almost 100-year-old book series about growing up in the American West in the 1800s, will premiere on July 9, 2026 - and it's already coming back for more.

[03/03/26 - 09:43 AM]
OWN Celebrates Women's History Month with a Special OWN Spotlight Honoring the Life and Legacy of Roberta Flack
"OWN Spotlight: Roberta" airs Thursday, March 12 at 9pm ET/PT on OWN.

[03/03/26 - 09:09 AM]
TNT Sports Announces Multi-Year Extensions with Jimmy Rollins and Jeff Francoeur
MLB Tuesday on TBS will open its 2026 regular season coverage on Tuesday, March 31, with a matchup of baseball's home run leaders from the past two seasons: 2025 Home Run Champion Cal Raleigh and the Seattle Mariners will host 2024 Home Run Champion Aaron Judge and the New York Yankees at 9:30 p.m. ET.

[03/03/26 - 09:06 AM]
Meet Your Max and Chloe in the Upcoming "Life Is Strange" Series on Prime Video
Tatum Grace Hopkins and Maisy Stella have been cast as Max Caulfield and Chloe Price, respectively.

[03/03/26 - 09:01 AM]
The History Channel Announces Global Rollout of Landmark Series "World War II with Tom Hanks" Launching This Memorial Day
The landmark 20-episode documentary series reexamines World War II through the lens of a new century, offering a deeply human portrait of how the modern world was forged in the fires of global conflict.

[03/03/26 - 08:54 AM]
Intense, Action-Packed Ukrainian Series "Double Stakes" Makes Exclusive U.S. Debut Thursday, March 19, 2026 on European Streamer Viaplay
Arriving at a cultural moment when American audiences are hungry for authentic stories from Ukraine, this eight-part series blends the moody atmospherics of Nordic Noir with the gritty realism of a modern Ukraine.

[03/03/26 - 08:31 AM]
Roku Adds Apple TV to Premium Subscriptions
Using their Roku account, customers can now subscribe to Apple TV through Premium Subscriptions on The Roku Channel to access Apple TV's premium, compelling drama and comedy series, feature films, groundbreaking documentaries, live sports, and kids and family entertainment in one seamless experience.

[03/03/26 - 08:31 AM]
Video: "Untold: The Death & Life of Lamar Odom" - Official Trailer - Netflix
This documentary traces the life of Lamar Odom, from his rise to NBA fame and marriage to Khloé Kardashian to his near-fatal overdose in a Nevada brothel.

[03/03/26 - 08:03 AM]
HGTV Star Designers Team Up with Celebrities for the Ultimate Las Vegas Gamble in a New Season of Blockbuster Hit "Rock the Block"
HGTV's highest-rated series, which attracted over 16.6 million viewers across linear and streaming to its last run, will return for seven fresh episodes hosted by popular carpenter, craftsman and design expert Ty Pennington and take the ultimate gamble on four unexpected duos.