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[05/01/06 - 12:00 AM]
Sci Fi Channel and Ripe Ideas Team Up to License Sci Fi Brand
[via press release from Sci Fi]

SCI FI CHANNEL AND RIPE IDEAS TEAM UP TO LICENSE SCI FI BRAND

New York, NY -- May 1, 2006 -- SCI FI Channel has joined forces with Ripe Ideas to develop a strategic licensing program for the SCI FI brand, it was announced today by Dave Howe, executive vice president and general manager, SCI FI Channel. Ripe Ideas is charged with developing and creating a line of products and services that enhance and extend the SCI FI brand image.

"Ripe Ideas is the industry leader in their field with an impressive track record of success," said Mr. Howe in making the announcement. "We are confident they will be instrumental in helping us realize the full potential of a design-driven licensing program that will enhance and extend the SCI FI brand into new areas off-air."

"We believe there is an organic growth opportunity for SCI FI among a variety of unique and innovative product categories. With Ripe Idea's strategic guidance and proper execution, SCI FI will further establish its presence as the brand that fuels the imagination," added Adam Stotsky, senior vice president, marketing, SCI FI Channel.

# # #

"We are thrilled to be tapped by SCI FI as their exclusive licensing agency, especially on the heels of a successful consulting relationship that led to the identification of some distinctly 'ripe' licensing opportunities for the SCI FI brand," said Robin Sayetta, Co-President, Ripe Ideas.

"Consumers and SCI FI Channel fans see the brand as being associated with cool, cutting edge products. Given our expertise in and passion for design and product, we think we are the right partner to help SCI FI meet these expectations," added Julie Turkel, Co-President, Ripe Ideas.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 85 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

Ripe Ideas is a full-service licensing agency dedicated to taking established lifestyle entities - designers, personalities and brands - to the next level of consumer success through strategic licensing programs. Stylish, hands-on, creative and well-connected, Ripe Ideas truly "gets" the design world and its clients, who share similar design sensibilities and philosophies. Robin Sayetta and Julie Turkel are the agency's co-founding co-presidents.





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