or


[05/02/06 - 12:00 AM]
Spike TV Tackles Subject of Fatherhood

[via press release from Spike TV]

Spike TV Tackles Subject of Fatherhood

Spike TV Launches 'True Dads' - Spike TV's Pro-Social Campaign to Promote and Encourage Active and Engaged Fathers

NEW YORK, May 2 -- In concert with Spike TV's new brand positioning and tagline "Get More Action," the network is launching a new multi-faceted public affairs campaign titled "True Dads," designed to encourage men to be actively engaged in their kids' lives, it was announced today by Doug Herzog, President of Spike TV, Comedy Central, TV Land. "True Dads" will join Spike TV and its viewers, affiliates, advertisers and community partners through on-air, online and in-person programs.

"In today's world, we know there are all kinds of dads and families," said Herzog. "Spike dads are men of action, and nothing is more important than an active dad in a son or daughter's life. Our new program will deploy resources to showcase and embrace the incredible responsibility and benefits of active dads, of all kinds, in our society."

True Dads, True Facts:

-- Most fathers (41%) have their first child when they are 20-24 yrs. old (US Census 2004, Child Trends 2002)

-- Lack of father-child interaction leads children to engage in criminal behavior, substance abuse and premature sexuality (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- Children who exhibited violent misbehavior in school were 11 times as likely not to live with their fathers (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- 78% of fathers agree that watching children grow up is life's greatest joy (Child Trends, 2002, Parents Magazine, 2002, http://www.family4life.com)

-- Spending time with family is the top ranked activity that M18-49 especially like doing -- more than listening to music, time with friends or watching TV. (Roper 2002)

Spike will create a PSA campaign with celebrity dads to bring the message to viewers, and partner with local cable affiliates and grass roots organizations to activate the program in local communities across the country. SpikeTV.com will host an online competition to interact with dads and their kids to produce videos and essays that celebrate fatherhood.

"Because Spike is a top three network for men ages 18-34 and because many of Spike's viewers are fathers, our network is well poised to showcase fatherhood and promote an issue that matters deeply with our audience," added Herzog.

Spike TV is available in more than 90 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2006]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[01/27/15 - 08:34 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Win Tight Demo Race
Plus: "Super Bowl's Greatest Commercials 2015" on CBS is the night's most-watched program.

[01/26/15 - 05:48 PM]
Nick Jonas Joins the Killer Cast of FOX's Upcoming Comedy-Horror Anthology Series, "Scream Queens"
He'll join the previously cast Jamie Lee Curtis, Emma Roberts, Joe Manganiello, Lea Michele, Abigail Breslin, Keke Palmer and Ariana Grande.

[01/26/15 - 05:13 PM]
Super Bowl Week Gets an Injection of Wit - David Feherty Style - With Back-to-Back Nights of "Feherty Live" Stage Performances from Phoenix
Both shows also will air live on Golf Channel and stream live on the Golf Live Extra app.

[01/26/15 - 12:42 PM]
3.3 Million Total Viewers Sign Up for "Sons of Liberty"
History spins the numbers for Sunday, January 25.

[01/26/15 - 12:35 PM]
"Bring It!" Returns with 1.8 Million Viewers
Lifetime spins the numbers for Friday, January 23.

[01/26/15 - 10:50 AM]
Video: MTV Releases Trailer for Fourth Season of "Catfish: The TV Show"
The series will return on Wednesday, February 25 at 10:00/9:00c.

[01/26/15 - 10:48 AM]
FYI Premieres New Original Series "My City's Just Not That Into Me"
FYI and Curbed.com, published by Vox Media, are partnering for the 10 half-hour episode series, set to premiere on Wednesday, March 4 at 10:00/9:00c.

[01/26/15 - 10:04 AM]
"Chain Reaction" Returns to GSN - 40 New Episodes of the Popular Word Association Game to Launch in 2015
This marks the first new episodes of the series since 2007.

[01/26/15 - 10:02 AM]
Donald Trump to Announce Winner of NBC's "The Celebrity Apprentice" on Live Two-Hour Telecast, Monday, Feb. 16 at 8 P.M.
Plus: look for "The Celebrity Apprentice: Top Feuds, Firings and Fails" on Monday, February 9 at 8:00/7:00c.

[01/26/15 - 10:01 AM]
David Tennant Joins "Marvel's A.K.A. Jessica Jones" for Netflix
He'll play the villainous Kilgrave, an enigmatic figure from Jessica's past, in the project.

[01/26/15 - 09:45 AM]
"The Jinx: The Life and Deaths of Robert Durst," Groundbreaking New Series Unraveling One of the Most Notorious Unsolved Crimes in New York History, Debuts Feb. 8, Exclusively on HBO
Other episodes of "The Jinx" debut subsequent Sundays at the same time through March 15.

[01/26/15 - 09:11 AM]
Nat Geo WILD's Fully Inflated "Fish Bowl II" Set for Super Bowl Sunday
This year Goldie is taking her show on the road, heading to a farm with a clownfish friend to visit some of Dr. Pol's closest animal pals.

[01/26/15 - 09:02 AM]
Carrie Underwood to Perform Special "Waiting All Day for a Super Bowl Fight" Feb. 1 on NBC
"I'm so honored to again be a part of the Super Bowl, this time joining NBC Sports in helping kick everything off! I can't wait to watch the game!" said Underwood.

[01/26/15 - 09:01 AM]
Will Ferrell & Kevin Hart to Appear & Ariana Grande to Perform Live on "The Tonight Show Starring Jimmy Fallon" Feb. 1 Post-Super Bowl Show
Michael Keaton, Gwen Stefani, Ellen DeGeneres, Neil Young, Vin Diesel, Carl Reiner, Will Smith, Rosamund Pike and Jack White are among the scheduled guests to follow that week.

[01/26/15 - 09:01 AM]
The "50th Annual Academy of Country Music Awards" Will Be Extended by a Half-Hour in Celebration of Its Golden Anniversary, Sunday, April 19 on CBS
As previously announced, ACM Award winners Blake Shelton and Luke Bryan will return to co-host this super-sized night of incredible country music performances.