or


[05/02/06 - 12:00 AM]
Spike TV Tackles Subject of Fatherhood

[via press release from Spike TV]

Spike TV Tackles Subject of Fatherhood

Spike TV Launches 'True Dads' - Spike TV's Pro-Social Campaign to Promote and Encourage Active and Engaged Fathers

NEW YORK, May 2 -- In concert with Spike TV's new brand positioning and tagline "Get More Action," the network is launching a new multi-faceted public affairs campaign titled "True Dads," designed to encourage men to be actively engaged in their kids' lives, it was announced today by Doug Herzog, President of Spike TV, Comedy Central, TV Land. "True Dads" will join Spike TV and its viewers, affiliates, advertisers and community partners through on-air, online and in-person programs.

"In today's world, we know there are all kinds of dads and families," said Herzog. "Spike dads are men of action, and nothing is more important than an active dad in a son or daughter's life. Our new program will deploy resources to showcase and embrace the incredible responsibility and benefits of active dads, of all kinds, in our society."

True Dads, True Facts:

-- Most fathers (41%) have their first child when they are 20-24 yrs. old (US Census 2004, Child Trends 2002)

-- Lack of father-child interaction leads children to engage in criminal behavior, substance abuse and premature sexuality (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- Children who exhibited violent misbehavior in school were 11 times as likely not to live with their fathers (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- 78% of fathers agree that watching children grow up is life's greatest joy (Child Trends, 2002, Parents Magazine, 2002, http://www.family4life.com)

-- Spending time with family is the top ranked activity that M18-49 especially like doing -- more than listening to music, time with friends or watching TV. (Roper 2002)

Spike will create a PSA campaign with celebrity dads to bring the message to viewers, and partner with local cable affiliates and grass roots organizations to activate the program in local communities across the country. SpikeTV.com will host an online competition to interact with dads and their kids to produce videos and essays that celebrate fatherhood.

"Because Spike is a top three network for men ages 18-34 and because many of Spike's viewers are fathers, our network is well poised to showcase fatherhood and promote an issue that matters deeply with our audience," added Herzog.

Spike TV is available in more than 90 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2006]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/04/16 - 06:53 AM]
Crackle's Critically-Acclaimed First Scripted Original Drama Series "The Art of More" Now in Production on Sophomore Season in Montreal
Returning to Crackle in Q4 2016, season two will dive deeper into the glamorous and surprisingly cutthroat world of premium auction houses in New York City with more twists and complex stories.

[05/04/16 - 06:00 AM]
Craig Ferguson and Hollywood Stars Come Together to Have Fun and Change Lives in NBC's Second Annual "Red Nose Day Special" May 26
Coming together for the FUN-raising special will be Ellen DeGeneres, Jack Black, Paul Rudd, Julianne Moore, Liam Neeson, Sarah Silverman, Tracy Morgan, Key & Peele, Anna Kendrick, Seth Rogen, Zac Efron and Ellie Kemper.

[05/04/16 - 06:00 AM]
Legendary Music Superstar Celine Dion to Receive Icon Award at the "2016 Billboard Music Awards" on ABC
Dion will also take to the stage for a special rendition of Queen's "The Show Must Go On" after she accepts one of the most prestigious Billboard awards an artist can receive.

[05/04/16 - 05:06 AM]
Video: New Top Gear Trailer Brings on the "Summer"
"Top Gear" makes its eagerly anticipated return with an all-new season premiering in May on BBC America.

[05/04/16 - 05:00 AM]
Hulu Goes Bigger and Bolder at 2016 Upfront Presentation
The streaming service has picked up critically acclaimed drama series "The Path" for a second season, as well as comedy series "The Mindy Project" for season five.

[05/03/16 - 10:36 AM]
Molly Ringwald, Meredith Vieira, Amy Sedaris, John Hodgman, and "Hamilton" Cast Members Guest Star in Season Two of Bravo Media's "Odd Mom Out"
They'll join the previously announced Drew Barrymore and Blythe Danner.

[05/03/16 - 10:31 AM]
AXS TV to Premiere Nine Acclaimed Music Documentaries in Its All-New "Reel to Real" Series
"Reel to Real" is hosted by popular TV and radio personality Eddie Trunk, who will be on hand to introduce every premiere, providing insights and facts about the production, the artists, the inspirations and the impact of each doc.

[05/03/16 - 10:01 AM]
TBS's "Search Party" Adds Rosie Perez, Ron Livingston, Christine Taylor & Parker Posey in Recurring Roles
In addition, Brandon Micheal Hall has been named a series regular.

[05/03/16 - 09:07 AM]
Vice Media and ESPN Enter Production and Distribution Deal Across Digital, Mobile, and TV
Select films from ESPN's renowned documentary series "30 for 30" will air on Viceland, the new cable network from Vice.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/03/16 - 08:29 AM]
Acclaimed Italian Crime Series "Gomorrah" Premieres August 24 on SundanceTV
As previously announced, the network has acquired seasons one and two from The Weinstein Company, each season featuring 12 one-hour episodes.

[05/03/16 - 07:22 AM]
Bravo Media Debuts New Series "Below Deck Mediterranean" Launching Activations in New York City and Across Digital Platforms
The network kicks off the new installment of the hit series with a premiere day stunt in New York City, as well as with a "Below Deck Mediterranean" Lens on Snapchat.

[05/03/16 - 07:17 AM]
Surging VH1 Greenlights Weekly Topical Show with Pop Culture Maven and Social Media Powerhouse Amber Rose Slated to Premiere This Summer
Rose will conduct candid interviews with celebrity friends and lead provocative, entertaining and humorous conversations with guests about pop culture, motherhood, relationships, friendships, race, and entrepreneurship.

[05/03/16 - 06:00 AM]
Amazon Prime Video Adds the Latest Series from The Weinstein Company and Oscar and Emmy-Winner Julian Fellowes, "Julian Fellowes Presents Doctor Thorne," to Its Original Series Lineup
The series stars Tom Hollander as Doctor Thorne, Ian McShane as Sir Roger Scatcherd, and Alison Brie as Miss Martha Dunstable.

[05/02/16 - 11:53 AM]
Freeform's "That's So Throwback" Programming Event Begins May 2
Laugh along with Lizzie McGuire as she competes with Kate, flash forward to the future with Raven Baxter, live a double life with Hannah Montana, and help Kim Possible save the world.