or


[05/02/06 - 12:00 AM]
Spike TV Tackles Subject of Fatherhood

[via press release from Spike TV]

Spike TV Tackles Subject of Fatherhood

Spike TV Launches 'True Dads' - Spike TV's Pro-Social Campaign to Promote and Encourage Active and Engaged Fathers

NEW YORK, May 2 -- In concert with Spike TV's new brand positioning and tagline "Get More Action," the network is launching a new multi-faceted public affairs campaign titled "True Dads," designed to encourage men to be actively engaged in their kids' lives, it was announced today by Doug Herzog, President of Spike TV, Comedy Central, TV Land. "True Dads" will join Spike TV and its viewers, affiliates, advertisers and community partners through on-air, online and in-person programs.

"In today's world, we know there are all kinds of dads and families," said Herzog. "Spike dads are men of action, and nothing is more important than an active dad in a son or daughter's life. Our new program will deploy resources to showcase and embrace the incredible responsibility and benefits of active dads, of all kinds, in our society."

True Dads, True Facts:

-- Most fathers (41%) have their first child when they are 20-24 yrs. old (US Census 2004, Child Trends 2002)

-- Lack of father-child interaction leads children to engage in criminal behavior, substance abuse and premature sexuality (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- Children who exhibited violent misbehavior in school were 11 times as likely not to live with their fathers (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- 78% of fathers agree that watching children grow up is life's greatest joy (Child Trends, 2002, Parents Magazine, 2002, http://www.family4life.com)

-- Spending time with family is the top ranked activity that M18-49 especially like doing -- more than listening to music, time with friends or watching TV. (Roper 2002)

Spike will create a PSA campaign with celebrity dads to bring the message to viewers, and partner with local cable affiliates and grass roots organizations to activate the program in local communities across the country. SpikeTV.com will host an online competition to interact with dads and their kids to produce videos and essays that celebrate fatherhood.

"Because Spike is a top three network for men ages 18-34 and because many of Spike's viewers are fathers, our network is well poised to showcase fatherhood and promote an issue that matters deeply with our audience," added Herzog.

Spike TV is available in more than 90 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2006]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.

[03/27/15 - 10:15 AM]
Showtime(R) Offers a Sneak Preview of New Comedy Series "HAPPYish" After the Season Finale of "Shameless" on Sunday, April 5
The newcomer will then formally launch on Sunday, April 26 at 9:30/8:30c.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.