or


[05/04/06 - 12:00 AM]
MTV and MTVu Greenlight New Global Reality Series, 'Meet Or Delete'

[via press release from MTV]

MTV and mtvU Greenlight New Global Reality Series, 'Meet or Delete'

Series Marks MTV Networks' First Worldwide Multi-Platform Premiere

Pilot Episode to Debut on mtvU, mtvU Wireless and Broadband Channel mtvU Uber at mtvU.com May 10th

NEW YORK, May 4 -- MTV and mtvU today greenlit "Meet or Delete," the first MTV Networks' series to premiere to a global audience and roll out on every MTV platform. The series, developed in collaboration with HP's PC business as a core component of its new global marketing campaign, follows college students as they size each other up and decide if they'd like to meet, based solely on the contents of their hard drives.

"Meet or Delete" will roll out internationally and utilize virtually every MTV asset, including mtvU, mtvU.com, MTV, MTV.com MTV2, broadband channels mtvU Uber and MTV Overdrive, MTV wireless, the MTV Store and even the massive MTV 44 1/2 high definition TV in Times Square. The first episode will premiere on mtvU Uber at mtvU.com on May 10th and subsequently debut across MTV's global network, including local channels in Europe, Asia-Pacific and Latin America. Five more episodes will follow in the fall. In addition, each of the local MTV channels outside the US will air another four locally- produced episodes of "Meet or Delete" on-air, online and on wireless handsets.

As a complement to the programming and marketing campaign, MTV and mtvU are launching 14 regionalized "Meet or Delete" online hubs with episodes from around the globe, unseen footage, interactive games, free music downloads, updates on previous cast members, casting calls and more. The global hub will launch on May 10th and be available at http://www.meetordelete.com. "Meet or Delete" will also hit college campuses and other hot spots across the US this summer as part of mtvU's upcoming VJ search.

"PCs have become the emotional hard drive of our global audience, making the premise of 'Meet or Delete' relevant everywhere in the world," said Michael Wolf, President and COO, MTV Networks. "We're thrilled to collaborate with HP on this groundbreaking project - a milestone in our drive to deliver great content, worldwide, on every device - and it's a prime example of the innovative programs we're developing for top global companies."

"We're delighted to join with MTV, working together at the forefront of the entertainment industry to meet the emerging demand for more personal, digital content that is always available, always connected," said Satjiv Chahil, Senior Vice President of Global Marketing for the Personal Systems Group at HP. "HP is the one company with the digital expertise to simplify the entire digital entertainment experience, making access to personal content - through any medium, using any device, at any time - a reality."

"College students are the first adopters of emerging media and technologies, which enables mtvU to serve as a creative laboratory for new types of on-air, online and wireless short form programming," said Stephen Friedman, GM, mtvU. "'Meet or Delete' offers a fascinating look at the degree to which students now live their lives online, and we look forward to working with HP to tell this story on a global stage."

"Meet or Delete" offers a new twist on getting to know someone, be it for dating, identifying your next roommate or picking a new band member. In the pilot episode, Amanda Alpert of the University of South Carolina Columbia is given unlimited access to the computers of three potential dates she's never met. With the opportunity to explore the deepest reaches of the guys' hard drives, from a remote location and with nothing else to go on, she checks their e-mail, music playlists, pictures, recently visited websites, video files, IMs with their friends, etc. The guys watch in horror as she goes deeper and deeper into their digital persona, finding info and files they never planned to share with anyone. The pilot episode premieres on mtvU and the network's all-access broadband channel, mtvU Uber at mtvU.com, on May 10th. "Meet or Delete" is executive produced by Eric Conte, Joe Buoye is line producer and Farrell Roth serves as supervising producer.

HP's new PC marketing campaign, themed "The Computer is Personal Again," focuses on the highly individual and personal relationships people have with their computers. Whether a person is creating a spreadsheet or a work of art, HP understands that the personal computer is not just a commodity, but a digital extension of each individual user. The worldwide campaign includes traditional, web and viral marketing elements, such as the "Meet or Delete" series and online community, that will be rolled out across key countries in North America, Europe, Latin America and Asia over the next six months. The deal with MTV was brokered and will be managed on a global level by Zenith Optimedia and CBS Viacom Plus.

About mtvU and CBS Viacom Plus

Broadcasting to over 730 colleges across the country, with a combined enrollment of over 6.8 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach - on-air, online and on campus. mtvU focuses on content including music videos from emerging artists which can't be seen anywhere else, news, student life features, events and pro-social initiatives. mtvU is always on campus, with more than 300 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and for a complete programming schedule, visit http://www.mtvU.com.

mtvU Uber makes mtvU the first MTV Networks channel distributed in its entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU plus exclusive new music, original series and student-produced programming for college students and music fans everywhere.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

CBS Viacom Plus is the marketing and business development team that represents CBS and Viacom's combined portfolio of assets to create customized solutions for advertisers. The team enables its clients to have a single conversation across multiple divisions and media platforms to connect their brands with CBS and Viacom's brands and content in ways that innovatively engage consumers. CBS Viacom Plus is responsible for building partnerships with major advertisers and providing total account management in order to deliver profound results.

SOURCE MTV
Web Site: http://www.mtv.com





  [may 2006]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/02/16 - 09:19 AM]
Discovery Impact's "Sonic Sea" Looks at Ocean Noise Pollution - Premieres May 19
Narrated by Academy(R) Award-nominated actress Rachel McAdams, the film features interviews with marine ecologists, ocean life experts, and wildlife activists, including Grammy Award-winning musician, human rights and environmental activist Sting.

[05/02/16 - 09:06 AM]
Britney Spears to Receive Millennium Award and Perform Medley of Greatest Hits at the "2016 Billboard Music Awards" on ABC
Spears joins previously announced performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes, P!nk and collaborations with Nick Jonas, Tove Lo and Demi Lovato.

[05/02/16 - 09:00 AM]
Cinemax Drama Series "Outcast" Debuts June 3
The series is created and executive produced by Robert Kirkman, and executive produced by showrunner Chris Black.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 08:28 AM]
HGTV Renews Mother/Daughter Home Reno Series "Good Bones"
The 12-episode second season is scheduled to premiere in January 2017.

[05/02/16 - 08:04 AM]
ESPN Selects Seven Big Ten College Football Games for 2016 Saturday Prime Time
The schedule features eight Big Ten teams, including three teams in the ESPN.com way too early preseason rankings: No. 3 Michigan, No. 10 Ohio State and No. 17 Iowa.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.