or


[05/04/06 - 12:00 AM]
MTV and MTVu Greenlight New Global Reality Series, 'Meet Or Delete'

[via press release from MTV]

MTV and mtvU Greenlight New Global Reality Series, 'Meet or Delete'

Series Marks MTV Networks' First Worldwide Multi-Platform Premiere

Pilot Episode to Debut on mtvU, mtvU Wireless and Broadband Channel mtvU Uber at mtvU.com May 10th

NEW YORK, May 4 -- MTV and mtvU today greenlit "Meet or Delete," the first MTV Networks' series to premiere to a global audience and roll out on every MTV platform. The series, developed in collaboration with HP's PC business as a core component of its new global marketing campaign, follows college students as they size each other up and decide if they'd like to meet, based solely on the contents of their hard drives.

"Meet or Delete" will roll out internationally and utilize virtually every MTV asset, including mtvU, mtvU.com, MTV, MTV.com MTV2, broadband channels mtvU Uber and MTV Overdrive, MTV wireless, the MTV Store and even the massive MTV 44 1/2 high definition TV in Times Square. The first episode will premiere on mtvU Uber at mtvU.com on May 10th and subsequently debut across MTV's global network, including local channels in Europe, Asia-Pacific and Latin America. Five more episodes will follow in the fall. In addition, each of the local MTV channels outside the US will air another four locally- produced episodes of "Meet or Delete" on-air, online and on wireless handsets.

As a complement to the programming and marketing campaign, MTV and mtvU are launching 14 regionalized "Meet or Delete" online hubs with episodes from around the globe, unseen footage, interactive games, free music downloads, updates on previous cast members, casting calls and more. The global hub will launch on May 10th and be available at http://www.meetordelete.com. "Meet or Delete" will also hit college campuses and other hot spots across the US this summer as part of mtvU's upcoming VJ search.

"PCs have become the emotional hard drive of our global audience, making the premise of 'Meet or Delete' relevant everywhere in the world," said Michael Wolf, President and COO, MTV Networks. "We're thrilled to collaborate with HP on this groundbreaking project - a milestone in our drive to deliver great content, worldwide, on every device - and it's a prime example of the innovative programs we're developing for top global companies."

"We're delighted to join with MTV, working together at the forefront of the entertainment industry to meet the emerging demand for more personal, digital content that is always available, always connected," said Satjiv Chahil, Senior Vice President of Global Marketing for the Personal Systems Group at HP. "HP is the one company with the digital expertise to simplify the entire digital entertainment experience, making access to personal content - through any medium, using any device, at any time - a reality."

"College students are the first adopters of emerging media and technologies, which enables mtvU to serve as a creative laboratory for new types of on-air, online and wireless short form programming," said Stephen Friedman, GM, mtvU. "'Meet or Delete' offers a fascinating look at the degree to which students now live their lives online, and we look forward to working with HP to tell this story on a global stage."

"Meet or Delete" offers a new twist on getting to know someone, be it for dating, identifying your next roommate or picking a new band member. In the pilot episode, Amanda Alpert of the University of South Carolina Columbia is given unlimited access to the computers of three potential dates she's never met. With the opportunity to explore the deepest reaches of the guys' hard drives, from a remote location and with nothing else to go on, she checks their e-mail, music playlists, pictures, recently visited websites, video files, IMs with their friends, etc. The guys watch in horror as she goes deeper and deeper into their digital persona, finding info and files they never planned to share with anyone. The pilot episode premieres on mtvU and the network's all-access broadband channel, mtvU Uber at mtvU.com, on May 10th. "Meet or Delete" is executive produced by Eric Conte, Joe Buoye is line producer and Farrell Roth serves as supervising producer.

HP's new PC marketing campaign, themed "The Computer is Personal Again," focuses on the highly individual and personal relationships people have with their computers. Whether a person is creating a spreadsheet or a work of art, HP understands that the personal computer is not just a commodity, but a digital extension of each individual user. The worldwide campaign includes traditional, web and viral marketing elements, such as the "Meet or Delete" series and online community, that will be rolled out across key countries in North America, Europe, Latin America and Asia over the next six months. The deal with MTV was brokered and will be managed on a global level by Zenith Optimedia and CBS Viacom Plus.

About mtvU and CBS Viacom Plus

Broadcasting to over 730 colleges across the country, with a combined enrollment of over 6.8 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach - on-air, online and on campus. mtvU focuses on content including music videos from emerging artists which can't be seen anywhere else, news, student life features, events and pro-social initiatives. mtvU is always on campus, with more than 300 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and for a complete programming schedule, visit http://www.mtvU.com.

mtvU Uber makes mtvU the first MTV Networks channel distributed in its entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU plus exclusive new music, original series and student-produced programming for college students and music fans everywhere.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

CBS Viacom Plus is the marketing and business development team that represents CBS and Viacom's combined portfolio of assets to create customized solutions for advertisers. The team enables its clients to have a single conversation across multiple divisions and media platforms to connect their brands with CBS and Viacom's brands and content in ways that innovatively engage consumers. CBS Viacom Plus is responsible for building partnerships with major advertisers and providing total account management in order to deliver profound results.

SOURCE MTV
Web Site: http://www.mtv.com





  [may 2006]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:49 AM]
ABC Family's "Pretty Little Liars" to Give Viewers an Inside Look at the Show in Special Episode, Airing Tuesday, October 21
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse sit down to answer fans burning questions about the show.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:31 AM]
FOX Sports' MLB Postseason Broadcast Teams Blend Experience, Versatility & Depth
Joe Buck, and analysts Harold Reynolds and Tom Verducci, are MLB on FOX's new lead broadcast team and carry the bulk of the postseason load.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 08:07 AM]
UEFA Champions League across ESPN Platforms
ESPN's coverage of the UEFA Champions League will continue live this Tuesday, September 30 at 12 p.m. with CSKA Moskow facing the reigning UEFA champions FC Bayern Munchen.

[09/30/14 - 07:38 AM]
IFC's "Comedy Bang! Bang!" Season 3 Returns Friday, October 17 at 11pm ET/PT - New Night & Time - New Guest Stars
Scott Aukerman and Reggie Watts return for the second half of season three of the unconventional scripted late night talk show.

[09/30/14 - 07:38 AM]
"30 for 30" Returns with "Playing for the Mob" Premiering October 7
The film, which delves into how mobster Henry Hill once helped orchestrate the fixing of Boston College basketball games, is narrated by actor Ray Liotta.

[09/30/14 - 07:37 AM]
TeenNick's "Degrassi" Returns with More Drama and Heartbreak in Season 14 Premiering Tuesday, Oct. 28, at 9 P.M. (ET)
This season addresses many issues that are relevant and relatable to today's teens including depression, social media, teen pregnancy and relationships.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/30/14 - 07:05 AM]
Spike Launches Its First Ever TV Everywhere App on September 30
Along with a first look at the season premiere of "Bar Rescue" (which debuts on Spike TV on October 5), the app features the new episodes from "Ink Master's" highly-compelling new season.

[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.