or


[05/08/06 - 12:00 AM]
In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

[via press release from Warner Bros. Television]

In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

May 08, 2006

In a groundbreaking new business model, local television stations and the cable network that buy the off-network rights to the hit comedy Two and a Half Men (premiering on stations fall 2007) will also have the right to stream five episodes of the series each week on their own websites, free, on-demand to their viewers. Plans call for the online episodes, which will consist of the previous week's five aired syndicated installments, to run on an advertiser-supported basis with the series' distributor, Warner Bros., and the local station and cable network clients splitting the barter time. This innovative plan was unveiled today by Bruce Rosenblum, President, Warner Bros. Television Group; Dick Robertson, President, Warner Bros. Domestic Television Distribution; Jim Paratore, Executive Vice President, WBDTD and President, Telepictures Productions; and Eric Frankel, President, Warner Bros. Domestic Cable Distribution.

"This precedent-setting distribution model recognizes that our viewers are insisting on flexibility. We want them to be able to watch Two and a Half Men when and where they want, whether it's on network television, in syndication or now, on-demand through their local station's website," said Rosenblum. "We view this as a terrific way to work with our station partners to have an active role as the television world learns how to coexist with the digital, on-demand future of the business."

"We're pleased to offer this broadband opportunity for our stations," said Robertson. "This is truly the first A-tier comedy since Everybody Loves Raymond, Friends and Seinfeld, and we believe this unique broadband exposure will give stations a new revenue stream, increased traffic to their websites, high-CPM local web avails and unmatched cross-media promotional opportunities."

"Syndication has always been a true partnership with local television stations," said Paratore. "The streaming of these episodes will give our stations a leg up in developing their multi-platform strategy to compete in the digital world."

"Advertisers are seeking innovative ways to reach consumers through television content that lives across many platforms, and we are answering that call with a premium property in Two and a Half Men," said Michael Teicher, Executive Vice President, Media Sales, Warner Bros. Domestic Television Distribution.

"We're always looking to offer our clients unique marketing and promotional scenarios, and this unprecedented move into broadband with 'Two and a Half Men' will provide our cable network partner opportunities and benefits not available with any other series," said Frankel.

Season to date, Two and a Half Men, now in its third season, is the number one network sitcom with Adults 18-49, A 25-54 and Viewers 2+.

Charlie Sheen and Jon Cryer star in Two and a Half Men, a comedy about men, women, sex, dating, divorce, mothers, single parenthood, sibling relations, surrogate families, money and, most importantly, love. More specifically, it's about the life of two brothers, a son/nephew and the many women who surround them all. The series is from Chuck Lorre Productions, Inc., The Tannenbaum Company in association with Warner Bros. Television.





  [may 2006]  
S
M
T
W
T
F
S
 


· TWO AND A HALF MEN (CBS)





[10/15/18 - 09:16 AM]
Ben Aldridge Set to Star in "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
He'll play Thomas Wayne opposite the just-announced Jack Bannon as Alfred Pennyworth.

[10/15/18 - 09:03 AM]
James Purefoy Joins Matthew Goode in Season Two of "The Wine Show" - Premiering on Ovation TV November 15
From their beautiful new villa in France, Purefoy and Goode set off on a new challenge in every episode, uncovering some of the best wines in the world, and telling the stories that surround them.

[10/15/18 - 09:02 AM]
Ann Curry to Anchor and Executive Produce Turner's Groundbreaking Medical Series "M.D. Live" (Working Title) from Lionsgate Television
The two-hour weekly, multiplatform event airing over 10 weeks is set to premiere in 2019.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/15/18 - 07:48 AM]
Jack Bannon Set to Star in Title Role of "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
The series follows Bruce Wayne's legendary butler, Alfred Pennyworth, a former British SAS soldier in his 20s, who forms a security company and goes to work with a young billionaire Thomas Wayne, who's not yet Bruce's father, in 1960s London.

[10/15/18 - 05:08 AM]
BBC One and Netflix Team Up to Co-Produce Dracula from Sherlock Producers Hartswood Films
The three-part mini-series is written and created by Steven Moffat and Mark Gatiss and inspired by Bram Stoker's classic novel.

[10/14/18 - 04:30 PM]
The CW Network Launches #CWOpenToAll, Proclaiming the Network's Commitment to Representation and Inclusion
"We think this campaign really captures the spirit and mission of The CW and why our fans come to us," said Mark Pedowitz.

[10/14/18 - 04:04 PM]
"Breeders" Ordered to Series at FX - New Comedy Starring Martin Freeman and Daisy Haggard Takes a Modern Day Look at Parenthood
The 10-episode first season will premiere on FX in 2020.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 11:12 PM]
Development Update: Friday, October 12
Updates include: Netflix cancels "Marvel's Iron Fist" after two seasons; Danny Trejo to star in ABC's "Food & Familia"; and FOX extends "Lethal Weapon" by two episodes, with Damon Wayans.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 12:32 PM]
"Momentum Generation," Chronicling the Extraordinary Experiences of a Band of Youthful Surfers Who Transformed the Sport, Debuts Tuesday, Dec. 11 on HBO
HBO Sports takes a deep dive into the fascinating, constantly evolving world of surfing, exploring how a group of dedicated teenagers changed the sport and its culture in the 1990s.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.