or


[05/08/06 - 12:00 AM]
In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

[via press release from Warner Bros. Television]

In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

May 08, 2006

In a groundbreaking new business model, local television stations and the cable network that buy the off-network rights to the hit comedy Two and a Half Men (premiering on stations fall 2007) will also have the right to stream five episodes of the series each week on their own websites, free, on-demand to their viewers. Plans call for the online episodes, which will consist of the previous week's five aired syndicated installments, to run on an advertiser-supported basis with the series' distributor, Warner Bros., and the local station and cable network clients splitting the barter time. This innovative plan was unveiled today by Bruce Rosenblum, President, Warner Bros. Television Group; Dick Robertson, President, Warner Bros. Domestic Television Distribution; Jim Paratore, Executive Vice President, WBDTD and President, Telepictures Productions; and Eric Frankel, President, Warner Bros. Domestic Cable Distribution.

"This precedent-setting distribution model recognizes that our viewers are insisting on flexibility. We want them to be able to watch Two and a Half Men when and where they want, whether it's on network television, in syndication or now, on-demand through their local station's website," said Rosenblum. "We view this as a terrific way to work with our station partners to have an active role as the television world learns how to coexist with the digital, on-demand future of the business."

"We're pleased to offer this broadband opportunity for our stations," said Robertson. "This is truly the first A-tier comedy since Everybody Loves Raymond, Friends and Seinfeld, and we believe this unique broadband exposure will give stations a new revenue stream, increased traffic to their websites, high-CPM local web avails and unmatched cross-media promotional opportunities."

"Syndication has always been a true partnership with local television stations," said Paratore. "The streaming of these episodes will give our stations a leg up in developing their multi-platform strategy to compete in the digital world."

"Advertisers are seeking innovative ways to reach consumers through television content that lives across many platforms, and we are answering that call with a premium property in Two and a Half Men," said Michael Teicher, Executive Vice President, Media Sales, Warner Bros. Domestic Television Distribution.

"We're always looking to offer our clients unique marketing and promotional scenarios, and this unprecedented move into broadband with 'Two and a Half Men' will provide our cable network partner opportunities and benefits not available with any other series," said Frankel.

Season to date, Two and a Half Men, now in its third season, is the number one network sitcom with Adults 18-49, A 25-54 and Viewers 2+.

Charlie Sheen and Jon Cryer star in Two and a Half Men, a comedy about men, women, sex, dating, divorce, mothers, single parenthood, sibling relations, surrogate families, money and, most importantly, love. More specifically, it's about the life of two brothers, a son/nephew and the many women who surround them all. The series is from Chuck Lorre Productions, Inc., The Tannenbaum Company in association with Warner Bros. Television.





  [may 2006]  
S
M
T
W
T
F
S
 


· TWO AND A HALF MEN (CBS)





[02/17/17 - 11:09 AM]
TNT's "Animal Kingdom" Returns for Season 2 Tuesday, May 30
The second season has been expanded to 13 episodes, up from its 10-episode freshman run.

[02/17/17 - 10:31 AM]
The Top 20 Junior Home Cooks Are Revealed on "MasterChef Junior"
Throughout this season, the juniors will face a wide array of exciting new challenges, including one served up by former First Lady Michelle Obama.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:37 AM]
Showtime Sports(R) to Stream First Ever Live Boxing Event on Twitter with Broner vs. Grandos, Live on Saturday, Feb. 18
The unique collaboration with Twitter is an extension of the Showtime Free Preview Weekend during which the premium network will be available to more than 73 million television households nationwide from Friday, February 17 through Monday, February 20.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 11:28 PM]
Development Update: Thursday, February 16
Updates include: Kevin Smith brings "Sam & Twitch" to BBC America; Retta tapped for "Good Girls" at NBC; and Jonathan Krisel to helm "Ghosted" at FOX.

[02/16/17 - 05:24 PM]
The CW Expands "The Vampire Diaires" Series Finale to Two-Hour Event
Look for the one-hour retrospective "Forever Yours" to lead off the night at 8:00/7:00c followed by the show's final installment at 9:00/8:00c.

[02/16/17 - 03:03 PM]
Bravo Media Is Living the Highlife in the Low Country as "Southern Charm" Season Four Premieres Monday, April 3 at 9PM ET/PT
Get the bourbon flowing for the new season as Southern socialites Landon Clements, Craig Conover, Kathryn Calhoun Dennis, Cameran Eubanks, Shep Rose, Thomas Ravenel, and newcomer Austen Kroll balance business and pleasure in the Holy City.

[02/16/17 - 02:35 PM]
IFC Greenlights Scripted Comedy Series "Living With Yourself"
"I'm doubly thrilled to be working with IFC on this show," said Tim Greenberg. "Normally I'd make a joke out of a quote like this, but I'm too sincerely excited."

[02/16/17 - 01:11 PM]
Cosplayers Put Their Skills to the Test in Syfy's Newest Competition Series, "Cosplay Melee"
Premiering on Tuesday, March 21, the hour-long battle is hosted by actress and self-described "super fan girl" Yvette Nicole Brown and executive produced by Jay Peterson and Todd Lubin of Matador Content.

[02/16/17 - 12:36 PM]
Adam Carolla's Live Interactive Talk Show Premieres Tuesday, March 14 at 10:00 PM, ET on Spike
Late night host Jimmy Kimmel will be the special guest on the series premiere of "Adam Carolla and Friends Build Stuff Live."

[02/16/17 - 12:17 PM]
Chelsea Handler Announces Season Two Premiere Date of "Chelsea" on Netflix
"Chelsea" will now stream as an hour-long episode each week, giving her audience exactly what they want: more Chelsea on Friday nights.

[02/16/17 - 11:34 AM]
Santiago Cabrera to Star in "Salvation," A New Suspense Drama Series to Be Broadcast in Summer 2017 on CBS
Academy Award nominated director Juan Carlos Fresnadillo ("Esposados") will direct and serve as executive producer.

[02/16/17 - 10:22 AM]
"NY Prison Break: The Seduction of Joyce Mitchell," Premieres April 23, Starring Golden Globe Nominee Penelope Ann Miller
The movie tells the story of a prison staffer who helped two convicts escape, leading to a fatal manhunt.