[05/09/06 - 12:00 AM]
Upfront: NBC Universal Cable Announces USA Network's Free on Demand and Broadband Premiere of 'Monk' and 'Psych'

[via press release from USA]


Adelphia, Bresnan Communications, Charter, Comcast, Cox, Insight Communications, Time Warner Cable and Verizon Among Others to Participate in Multi-platform Summer Affiliate Promotion

NEW YORK -- May 9, 2006 -- NBC Universal Cable (NBCUC) promotes USA Network's summer programming and digital initiatives with a multi-platform affiliate marketing campaign to support the Free On Demand (FOD) and broadband premieres of "Monk" and "Psych" June 30, one week prior to the USA broadcast premiere on July 7.

This marks the first time ever that a top rated program will premiere prior to the broadcast airing on both on demand and broadband platforms simultaneously.

Premiere episodes of both shows will be made available to viewers via cable, satellite and telco affiliate's FOD and broadband platforms. Participating affiliates include Adelphia, Charter, Comcast, Cox, Insight Communications, Time Warner Cable and Verizon, in addition to Advanced Cable Communications, Bresnan Communications, Buckeye CableSystem, Knology, Patriot Media and Vista III Media among others.

"This is an extraordinary promotion we've implemented with USA where our affiliates and advertisers can leverage hit shows from cable's number one network to help drive their business," said Jean-Briac Perrette, senior vice president of New Media and chief financial officer, NBCUC. "In addition, affiliates can entice viewers and potential subscribers to their digital on demand and broadband services."

"These broadband and FOD 'firsts' are indicative of USA's on-going efforts to find new and innovative ways to promote our shows across multiple platforms," said Chris McCumber, SVP Marketing and Brand Strategy at USA Network. "We're thrilled to offer viewers the power to choose when, where and how they interact with our content."

USA Network will also create unique content for "Monk" and its newest series "Psych" in support of its summer launches. On a weekly basis, viewers will be able to access exclusive 3-4 minute clips of the opening scene from upcoming episodes of "Monk" in addition to "Monk"-themed ancillary content including behind-the-scenes footage, webisodes and cast interviews. USA will also offer advertisers the opportunity to sponsor these unique new media offerings.

NBCUC will provide affiliates with a robust marketing campaign including TV and radio spots, print and online ads to help drive awareness. Additionally, the promotion will include a local ad sales component, offering affiliates the opportunity to win a "Psych Out Buddy" trip for two to Santa Barbara CA, where the series takes place. Other prizes include iPods and iTunes gift cards.

About USA Network
USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

About NBC Universal Cable
NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fourteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.

  [may 2006]  


[03/23/18 - 01:06 PM]
Oxygen Media's "Aaron Hernandez Uncovered" Becomes Highest Rated True Crime Program in Network History with 1.05 Million Total Viewers
Oxygen further spins the numbers for Saturday, March 17 and Sunday, March 18.

[03/23/18 - 11:26 AM]
New Season, New Way to Watch "Wheeler Dealers" - See It First on MotorTrend.com and the Motor Trend App
Starting Wednesday, April 4 audiences can catch the premiere on MotorTend.com and the Motor Trend app one week before it debuts on Velocity Wednesday, April 11.

[03/23/18 - 10:40 AM]
Reggie Watts Is the "Taskmaster!" Comedy Central Game Show Series Premieres Friday, April 27 at 11:00 P.M. ET/PT with Two Back-to-Back Episodes
The series, whose format originated in the U.K., requires individuals to use ingenuity and creativity to complete unusual challenges.

[03/23/18 - 09:16 AM]
FremantleMedia North America Set to Bring World's Largest Population of Superheroes and Supervillains to Television in New "Astro City" Series
The live action drama series is being produced by FremantleMedia North America, with its pilot episode being written by Kurt Busiek and Rick Alexander.

[03/23/18 - 09:13 AM]
"Fahrenheit 451" Debuts Saturday, May 19 on HBO
The drama is based on Ray Bradbury's classic novel of the same name, depicting a future where the media is an opiate, history is rewritten and "firemen" burn books.

[03/23/18 - 09:04 AM]
Video: Showtime(R) Unveils the Full Trailer for Season Two of "I'm Dying Up Here"
The series takes viewers behind the curtain of the comedy scene that birthed the careers of legends such as Richard Pryor, Robin Williams and David Letterman, showing there's truly no such thing as an easy laugh.

[03/23/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS, NCAA Hold Off Push from ABC, NBC
The Peacock's "Chicago Fire" edges the Alphabet's "Station 19" in the firefighter drama showdown.

[03/23/18 - 06:32 AM]
HBO Launches "Silicon Valley: Inside the Hacker Hostel" Virtual Reality on HTC's Viveport, March 25
The captivating, interactive VR experience will provide one-on-one encounters with Richard (Thomas Middleditch), Dinesh (Kumail Nanjiani), Gilfoyle (Martin Starr), Big Head (Josh Brener) and Jian-Yang (Jimmy O. Yang).

[03/22/18 - 11:13 PM]
Development Update: Thursday, March 22
Updates include: Neil Flynn bound for "Abby's" at NBC; Lilla Crawford, Will Kindrachuk snag roles on Bobby Bowman's ABC pilot; and Kearran Giovanni tapped for NBC's "Suspicion."

[03/22/18 - 12:09 PM]
Smithsonian Channel(TM) Reveals the Inside Story and Untold Events of a Deadly American Tragedy in "Waco: The Longest Siege"
The film provides an intimate portrait of a young Vernon Howell (later renamed David Koresh) and his Branch Davidian followers, who came from around the globe to join the Pied Piper-like figure.

[03/22/18 - 10:35 AM]
Video: "Pose" - Peek Teaser - FX
"Pose," FX's new original series from Ryan Murphy, Brad Falchuk, and Steven Canals, premieres this summer.

[03/22/18 - 10:31 AM]
Video: Viceland Premeries Trailer for New Series "My House" About NYC Queer Ballroom Scene
"My House" is an insider's guide to New York City's hyper-competitive underground queer ballroom scene.

[03/22/18 - 10:05 AM]
CMT Elevates Morgan Selzer to Senior Vice President of Program Development
"Morgan is a seasoned and savvy development executive who crafts compelling stories across multiple formats and genres," said Keith Cox.

[03/22/18 - 10:00 AM]
All-New Two-Hour Special "Meghan Markle: An American Princess" to Air Friday, May 11, on FOX
The two-hour event will focus on Markle's life and potential legacy as the first American to marry into the British royal family since 1937.

[03/22/18 - 10:00 AM]
CBS Announces Season Finale Airdates for 2017-2018
"Scorpion" will now kick off said finales on Monday, April 16.