or


[05/17/06 - 12:00 AM]
Aol and Mark Burnett Productions Partner with the CBS Television Network to Bring Gold Rush - the Groundbreaking Online Reality Game - to Life

[via press release from CBS]

AOL AND MARK BURNETT PRODUCTIONS PARTNER WITH THE CBS TELEVISION NETWORK TO BRING GOLD RUSH - THE GROUNDBREAKING ONLINE REALITY GAME - TO LIFE

Real-life Treasure Seekers To Find Over $2 Million in Gold Using Clues Found in CBS Fall Premieres and Commercials

NEW YORK, May 17, 2006 �In a groundbreaking online, offline and on-air partnership, Emmy Award-winners AOL and Mark Burnett announce a unique partnership with CBS, America�s #1 television network, to bring the online reality game GOLD RUSH to life.

GOLD RUSH begins as thirteen armored trucks laden with gold head off into the darkness, their caches are about to be hidden somewhere in America. Twelve of these trucks contain $100,000 in solid gold and the thirteenth, $1 million dollars in solid gold. Together, over $2 million in solid gold is up for grabs.

But this is not a television show; this is a real-life cross platform media event where each week new clues will be found within CBS television programs, sponsor commercials, AOL.com and other media properties. After identifying and combining the clues, real-life treasure seekers will embark on a race to find the gold, resulting in a national treasure hunt.

"GOLD RUSH is a massive cross platform reality event,� says Mark Burnett. �Unlike reality TV shows, where 16 hopefuls can take part to win, GOLD RUSH will allow potentially millions of players to look for the gold in mediums which are omnipresent, such as the Internet, radio, network television and print magazines. It is a game-changer in the way that the first Survivor changed the game.�

�The combination of the reach of AOL.com, our next-generation free broadband portal, with CBS, the # 1 TV network, and the talent of Mark Burnett will make GOLD RUSH a landmark interactive event not to be missed,� says Kevin Conroy, Executive Vice President, AOL.

CBS, the exclusive broadcast partner, will work collaboratively with GOLD RUSH producers to promote the network�s new Fall lineup by integrating aspects of CBS programs and advertising into the game. At the same time the companies will work together to develop online, offline and on-air marketing and cross-promotional activities.

�We are thrilled that CBS will be the broadcast home of GOLD RUSH, which is sure to be this season�s most innovative integrated marketing event,� said George Schweitzer, President, the CBS Marketing Group. �We believe this partnership will excite our viewers while also attracting new treasure-seeking players who tune into our fall premieres, like what they see and come back for more.�

GOLD RUSH, available through the free AOL.com portal, will give players the opportunity to find gold treasure. CBS Television will be deeply integrated into the GOLD RUSH challenges enriching the game experience by engaging casual players, pop culture junkies, and truly devoted treasure seekers through an integrated web of challenges and entertainment.

The hunt for gold begins this Fall on AOL.com . For more information, check out www.aol.com/goldrush and www.goldrush.aol.com.

For free stills, and additional information regarding GOLD RUSH, please log onto www.thenewsmarket.com/aol to make requests. Registration is free to the media.

About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the internet. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender, Rock Star: INXS, Rock Star: Supernova and its upcoming co-production with Steven Spielberg and DreamWorks Television, On The Lot. MBP has also partnered with AOL on the eagerly anticipated adventure GOLD RUSH, the first-ever unscripted project to be produced exclusively for the internet. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 33 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine�s Top 100 most influential people in the world today.

About CBS Television Network
The CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States -- includes CBS Entertainment, CBS News and CBS Sports. The Network is a part of CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.

About AOL LLC
AOL LLC and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com(R) website, AIM(R), MapQuest(R) and Netscape(R). AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL, which is based in Dulles, Virginia, is a majority-owned subsidiary of Time Warner Inc.





  [may 2006]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)
· CONTENDER, THE (EPIX)
· ON THE LOT (FOX)
· ROCK STAR (CBS)
· SURVIVOR (CBS)





[04/26/24 - 12:07 PM]
Oxygen True Crime's "Accident, Suicide or Murder" Returns for a Fifth Season on Saturday, May 18 at 8 P.M. ET/PT
The series explores the unbelievable true stories of suspicious deaths that either initially appear to be an accident, suicide or murder.

[04/26/24 - 12:00 PM]
The "2024 American Music Awards" to Air for the First Time on CBS, Sunday, Oct. 6
The AMAs celebrate the year's top achievements in music determined by the fans, for the fans.

[04/26/24 - 11:40 AM]
#1 and #2 Court Shows "Judge Judy" and "Hot Bench" Renewed Through 2025-26 in 95% of the Country
"Hot Bench" was reupped for two more years by CBS Stations in major markets, as well as stations owned by Sinclair, Nexstar, Tegna, Scripps, FOX Stations, Gray and Weigel.

[04/26/24 - 11:00 AM]
The Word-Twisting Game Show "Lingo," Hosted By RuPaul Charles, to Premiere Friday, May 24 on CBS
Host RuPaul Charles brings his one-of-a-kind personality to this clever, competitive and unpredictable game where teams of two face off in fast-paced puzzle rounds to guess letters that reveal seemingly simple words.

[04/26/24 - 09:33 AM]
Paramount+ Announces "Apartment 7A," A New Original Film Starring Golden Globe Winner Julia Garner, to Premiere This Fall
Set in 1965 New York City, the film tells the story prior to the legendary horror classic Rosemary's Baby, exploring what happened in the apartment before Rosemary moved in.

[04/26/24 - 09:00 AM]
Video: China Anne Mcclain & Kylie Cantrall Perform "What's My Name (Red Version)" from "Descendants: The Rise of Red" Soundtrack in New Music Video
"Descendants: The Rise of Red" premieres Friday, July 12 exclusively on Disney+, followed by a special encore on Friday, August 9, at 8:00 p.m. EDT/PDT on Disney Channel.

[04/26/24 - 06:31 AM]
Video: "Secrets of the Neanderthals" - Official Trailer - Netflix
The film takes viewers on a journey from their preconceptions of Neanderthals as a dim-witted creature to a complex and creative people, through the lens of a unique, ongoing excavation and a landmark new discovery - the best-preserved Neanderthal skeleton found in over a quarter century.

[04/25/24 - 02:31 PM]
On the Heels of "The Daily Show's" Huge Ratings Growth, The Emmy Award-Winning Franchise Expands Its All-Star News Team
The show enlists Troy Iwata, Josh Johnson, and Grace Kuhlenschmidt as Correspondents.

[04/25/24 - 01:01 PM]
Greed, Lust and Wrath Turn Deadly in New Oxygen True Crime Series "Sins of the South" Premiering Sunday, May 12th at 8:00 PM ET/PT
With a deliciously delightful Southern inflected narration, each of the 12-hour-long episodes unravel the twists and turns of a?real-life?murder, highlighting the disturbing crimes of the?South and the wickedness that led to it.

[04/25/24 - 11:31 AM]
Netflix Greenlights Leanne Morgan Scripted Comedy from Co-Creator Chuck Lorre
Additionally, Morgan will do two stand-up specials for Netflix.

[04/25/24 - 11:01 AM]
Netflix & Shondaland Announce New "Bridgerton" Season 3 Product Collections & Brand Collaborations
In celebration of its upcoming Season 3 premiere, Netflix and Shondaland are announcing new product collections with leading lifestyle brands that speak to the essence of the Bridgerton universe and the underpinnings of the romantic Regency era releasing this spring.

[04/25/24 - 10:37 AM]
ABC's "Will Trent" Continues Momentum as Series Logs Highest Total Viewer Audience to Date and Highest Adults 18-49 Rating in Over a Year
After 35 days of viewing on ABC, Hulu and digital platforms, "Will Trent" continues its ratings climb in episode three of season two, growing to 11.23 million Total Viewers and marking its highest multiplatform telecast to date.

[04/25/24 - 10:07 AM]
Video: "Prom Dates" - Official Trailer - Hulu
"Prom Dates" follows best friends Jess and Hannah, who made a pact at 13 to have the perfect senior prom.

[04/25/24 - 10:02 AM]
HGTV Picks-Up New Season of Popular Hawaii-Based Series "Renovation Aloha"
The new season is slated to premiere in 2025.

[04/25/24 - 10:01 AM]
Video: Paramount+ Debuts Official Trailer and Key Art for Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.