or


[05/17/06 - 12:00 AM]
Aol and Mark Burnett Productions Partner with the CBS Television Network to Bring Gold Rush - the Groundbreaking Online Reality Game - to Life

[via press release from CBS]

AOL AND MARK BURNETT PRODUCTIONS PARTNER WITH THE CBS TELEVISION NETWORK TO BRING GOLD RUSH - THE GROUNDBREAKING ONLINE REALITY GAME - TO LIFE

Real-life Treasure Seekers To Find Over $2 Million in Gold Using Clues Found in CBS Fall Premieres and Commercials

NEW YORK, May 17, 2006 �In a groundbreaking online, offline and on-air partnership, Emmy Award-winners AOL and Mark Burnett announce a unique partnership with CBS, America�s #1 television network, to bring the online reality game GOLD RUSH to life.

GOLD RUSH begins as thirteen armored trucks laden with gold head off into the darkness, their caches are about to be hidden somewhere in America. Twelve of these trucks contain $100,000 in solid gold and the thirteenth, $1 million dollars in solid gold. Together, over $2 million in solid gold is up for grabs.

But this is not a television show; this is a real-life cross platform media event where each week new clues will be found within CBS television programs, sponsor commercials, AOL.com and other media properties. After identifying and combining the clues, real-life treasure seekers will embark on a race to find the gold, resulting in a national treasure hunt.

"GOLD RUSH is a massive cross platform reality event,� says Mark Burnett. �Unlike reality TV shows, where 16 hopefuls can take part to win, GOLD RUSH will allow potentially millions of players to look for the gold in mediums which are omnipresent, such as the Internet, radio, network television and print magazines. It is a game-changer in the way that the first Survivor changed the game.�

�The combination of the reach of AOL.com, our next-generation free broadband portal, with CBS, the # 1 TV network, and the talent of Mark Burnett will make GOLD RUSH a landmark interactive event not to be missed,� says Kevin Conroy, Executive Vice President, AOL.

CBS, the exclusive broadcast partner, will work collaboratively with GOLD RUSH producers to promote the network�s new Fall lineup by integrating aspects of CBS programs and advertising into the game. At the same time the companies will work together to develop online, offline and on-air marketing and cross-promotional activities.

�We are thrilled that CBS will be the broadcast home of GOLD RUSH, which is sure to be this season�s most innovative integrated marketing event,� said George Schweitzer, President, the CBS Marketing Group. �We believe this partnership will excite our viewers while also attracting new treasure-seeking players who tune into our fall premieres, like what they see and come back for more.�

GOLD RUSH, available through the free AOL.com portal, will give players the opportunity to find gold treasure. CBS Television will be deeply integrated into the GOLD RUSH challenges enriching the game experience by engaging casual players, pop culture junkies, and truly devoted treasure seekers through an integrated web of challenges and entertainment.

The hunt for gold begins this Fall on AOL.com . For more information, check out www.aol.com/goldrush and www.goldrush.aol.com.

For free stills, and additional information regarding GOLD RUSH, please log onto www.thenewsmarket.com/aol to make requests. Registration is free to the media.

About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the internet. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender, Rock Star: INXS, Rock Star: Supernova and its upcoming co-production with Steven Spielberg and DreamWorks Television, On The Lot. MBP has also partnered with AOL on the eagerly anticipated adventure GOLD RUSH, the first-ever unscripted project to be produced exclusively for the internet. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 33 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine�s Top 100 most influential people in the world today.

About CBS Television Network
The CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States -- includes CBS Entertainment, CBS News and CBS Sports. The Network is a part of CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.

About AOL LLC
AOL LLC and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com(R) website, AIM(R), MapQuest(R) and Netscape(R). AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL, which is based in Dulles, Virginia, is a majority-owned subsidiary of Time Warner Inc.





  [may 2006]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)
· CONTENDER, THE (VERSUS)
· ON THE LOT (FOX)
· ROCK STAR (CBS)
· SURVIVOR (CBS)





[05/24/13 - 01:35 PM]
Mike Darnell Votes Himself Out... of Fox Broadcasting Company
The longtime President of Alternative Entertainment has announced that he will be departing the network at the end of June.

[05/24/13 - 12:11 PM]
Blake Shelton Organizes "Healing in the Heartland: Relief Benefit Concert" at Chesapeake Energy Arena in Oklahoma City on May 29
The concert will be televised live at 9:00/8:00c on NBC as well as on cable networks Style, G4, Bravo, E! and CMT.

[05/24/13 - 11:36 AM]
Syfy's "Paranormal Witness" Returns for Its Third Season on June 5 at 10 PM ET/PT
The new season begins with "The Long Island Terror," featuring intense demonic activity at a house in Long Island, NY.

[05/24/13 - 11:35 AM]
Chris and Heidi Powell and Twin Participants David and Rebecca Live Tweet During "Extreme Weight Loss" Season Premiere, May 28
They'll all be up on @realchrispowell, @realheidipowell, @DavidEWL3 and @BeccaEWL3, respectively.

[05/24/13 - 11:20 AM]
GSN Announces the Season Two Champions of "The American Bible Challenge"
The cable channel details the winners of the show's sophomore run.

[05/24/13 - 08:46 AM]
"Rookie Blue" Opens at #1 at 10pm with Its 2nd Biggest Audience Since 2010
ABC spins the numbers for Thursday, May 23.

[05/24/13 - 08:32 AM]
Thursday's Broadcast Ratings: FOX Opens Summer on Top in Demos
"Hell's Kitchen" and "Does Someone Have to Go?" hand the network victory in adults 18-49.

[05/23/13 - 04:27 PM]
Wednesday's Cable Ratings: Pacers/Heat Opener Dominates for TNT
Plus: numbers for VH1's "Off Pitch," Oxygen's "Best Ink" and TLC's "The Town That Caught Tourettes?"

[05/23/13 - 03:01 PM]
NBC Completes Best May Sweep in Nine Years As Network Finishes 0.1 of Rating Point Out of First
NBC further spins the numbers for the May sweeps period.

[05/23/13 - 03:00 PM]
Syfy's "Killer Contact" (Formerly "Notorious Hauntings") to Premiere July 16 at 10 PM ET/PT
Viewers will follow a team of paranormal investigators as they research the otherworldly activity at historical sites.

[05/23/13 - 02:34 PM]
Kelly Osbourne Hosts Fan-Generated Special "Phineas and Ferb Musical Cliptastic Countdown," Premiering Friday, June 28 on Disney Channel
Leading up to the special, fans can get in on the action by voting for their favorite "Phineas and Ferb" music videos on DisneyChannel.com.

[05/23/13 - 02:15 PM]
A Can't-Miss "Katie" First: An Exclusive Hour with Howard Stern, Tuesday, May 28
Katie goes one on one with Stern in a no-holds-barred conversation about everything from his childhood, family and therapy sessions to his on-air persona and personal obsessions.

[05/23/13 - 02:14 PM]
Little Big Town to Host "CMA Music Festival: Country's Night to Rock," Airing Monday, August 12 on ABC
"It's an incredible honor to be hosting this year's CMA Fest," said Karen Fairchild of Little Big Town.

[05/23/13 - 02:02 PM]
ABC Ranks No. 1 in the May Sweep for the First Time in 13 Years in Adults 18-49
ABC further spins the numbers for the May sweeps period.

[05/23/13 - 01:54 PM]
Video: Ten Bakers Compete for $250,000 on "The American Baking Competition," Premiering Wednesday, May 29
Check out an extended trailer for the Eye's new reality series, hosted by Jeff Foxworthy.