[05/17/06 - 12:00 AM]
Contrary to Popular Belief, America Is Not a Democracy! It's a Chuck-Tator-Ship!' Nine-Hour Marathon of 'Walker, Texas Ranger' Packs a Punch on Hallmark Channel, May 29

[via press release from The Hallmark Channel]


Original �Walker-isms� On Hallmark Channel and www.hallmarkchannel.com

From a lowly spec website, to newspapers, to late-night spoofing on �Late Night with Conan O�Brien,� and now a staggering 100 million hits on the internet, the folkloric myth of Chuck Norris � �the only hand that can beat a royal flush� � star of �Walker, Texas Ranger,� continues to spread around the globe.

Norris�s legend-stoking comes to Hallmark Channel, Memorial Day, May 29, in a nine-hour marathon of �Walker, Texas Ranger� (6 p.m.-3 a.m. ET/PT). To promote the marathon, Hallmark Channel and hallmarkchannel.com will launch a series of original promotional spots � spoofing Sheriff Cordell Walker�s famed four-square image � called �What Would Walker Do?� In the promotional spots, a dangerous situation will overtake Walker. Viewers seeking to answer the question, �What Would Walker Do?� will be directed to www.hallmarkchannel.com.

��Walker, Texas Ranger� has delivered a punishing blow to competitors of the Hallmark Channel and has been the flashpoint that ignited our primetime schedule,� says David Kenin, Executive Vice President, Programming, Hallmark Channels. �I�m a Chuck Norris lionizer,� Mr. Kenin continues, �I have seen Walker lead a horse to water and make him drink. His roundhouse kick has brought awesome power to Hallmark Channel�s lineup. I hope to do something else with Chuck, and I absolutely believe in the axiom that Chuck Norris does not sleep. He waits!�

The ��Walker, Texas Ranger� Counts to Infinity Campaign� is under the creative direction of the team of Marvin Dorson, Senior Vice President, Creative Services, Hallmark Channels.

�Walker, Texas Ranger� airs weekdays on Hallmark Channel (7 p.m. and 8 p.m. ET/PT).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of over 73 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.


  [may 2006]  


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