[05/19/06 - 12:00 AM]
USA Accelerates Digital Drive

[via press release from USA]



Special Episode of "The 4400" Debuts on YAHOO! TV

New York, NY � May 19, 2006 � In a cable channel first, a special episode of USA Network's hit series "The 4400" will premiere exclusively on Yahoo! TV (http://tv.yahoo.com) as a Web offering for one week prior to its digital run on usanetwork.com and its broadcast debut on June 4.

With the success of The 4400 last summer, USA Network and its production partner CBS Paramount Network Television recognized the importance of familiarizing current, lapsed and new fans with the franchise via "The 4400 Special: Unlocking the Secrets" -- a powerful new, one-hour special capturing all of the big storytelling moments from seasons one and two. As a way of maximizing sampling and viewership, USA will employ an atypical rollout strategy by launching through digital distribution outlets before its broadcast premiere. "The 4400" special will debut and have an eight-day exclusive run on Yahoo! TV May 21st followed by video streaming on usanetwork.com and scifi.com on May 29th. The show will make its television bow beginning June 4th, across three NBCU broadcast outlets - - USA Network, SCI FI and Bravo.

USA Network will also expand "The 4400" content on usanetwork.com, one of the website's largest communities, by creating a "Central Intelligence" for all things related to the series. The expansion will include web exclusives such as audio pod casts, weekly character blogs, weekly writer and producer blogs, behind-the-scenes interviews, character back-stories and preview clips. The centerpiece of the site will be Maia's Interactive Diary, which is thematically linked to the show and its characters. Created by Glow Interactive, the same creative force that developed the enormously successful interactive Monk's Mind Game, Maia's Interactive Diary will help viewers find clues to the mystery of The 4400 on a weekly basis.

For photos of USA NETWORK PROJECTS, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

USA NETWORK is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [may 2006]  

· 4400, THE (USA)

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