or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[08/26/25 - 12:06 PM]
FOX Sports Launches New FS1 Daily Studio Show "Wake Up Barstool"
Debuting Tuesday, September 2, the two-hour daily studio show airs live weekdays on FS1 from 8:00-10:00 AM ET, bringing Barstool's signature mix of unfiltered voices, candid personalities and passionate sports talk to fans nationwide.

[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 11:04 AM]
Video: MGM+ Debuts Action-Packed Trailer and Premiere Date for "Billy the Kid" Season 3
The final season premieres Sunday, September 28 at 9:00 pm ET/PT.

[08/26/25 - 11:00 AM]
Golden Globe and Emmy Award-Winner Camryn Manheim, Tyler Posey, Jamie Chung, Noah Reid and Sara Canning to Guest Star in FOX's Returning Captivating Crime Series "Murder in a Small Town"
The series returns Tuesday, September 23 on FOX.

[08/26/25 - 10:30 AM]
It's Time to Get Down to Business When NBC's New Series "On Brand with Jimmy Fallon" Premieres Tuesday, Sept. 30 at 10 P.M. ET/PT
The 10 creatives working to disrupt the marketing profession in NBC's newest innovative business competition series have been revealed.

[08/26/25 - 10:04 AM]
Hulu's Critically Acclaimed Comedy Series "Deli Boys" Renewed for a Second Season
Fred Armisen will join the cast as a legendary gambling savant with an uncanny ability to read people like cards.

[08/26/25 - 09:00 AM]
HBO Original Comedy Series "I Love LA," From Creator and Star Rachel Sennott, Debuts November 2
An ambitious friend group navigates life and love in LA.

[08/26/25 - 09:00 AM]
CBS Presents the Official Emmy Awards Pre-Show, "ET: Live on the Emmys Red Carpet"
Kevin Frazier and Nischelle Turner will bring audiences up close with television's biggest names as they arrive, turn heads with red carpet looks and reflect on what it means to be part of TV's most prestigious night.

[08/26/25 - 08:43 AM]
Video: Peacock Releases Official Trailer & New Images for "Devil in Disguise: John Wayne Gacy"
All eight episodes of the limited series will be available to stream October 16.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/26/25 - 08:01 AM]
Netflix's Upcoming Preschool Slate Featuring New "Ms. Rachel," The "Sesame Street" Date Announcement, New Games, and More!
Start the school year off with all of your kids' favorite friends on Netflix with all-new episodes from "Ms. Rachel" (September 1), "Sesame Street" (November 10), "Gabby's Dollhouse" (November 17) and so much more on Netflix.

[08/26/25 - 08:01 AM]
Video: "The Lowdown" - Official Trailer - Ethan Hawke, Kyle MacLachlan, Keith David - FX
The series follows the gritty exploits of citizen journalist Lee Raybon (Ethan Hawke), a self-proclaimed Tulsa "truthstorian" whose obsession with the truth is always getting him into trouble.

[08/26/25 - 07:33 AM]
BBC and Showtime Reveal First Look Images from Season Two of "Dreaming Whilst Black" from A24 and Big Deal Films
The new season finds Kwabena at the start of his professional career in a new era: the age of diversity, equity and inclusion, where empowering marginalized voices are seemingly at the top of everyone's agenda.

[08/26/25 - 07:10 AM]
ESPN Reveals 2025-26 College Football Commentator Roster; Top Teams Return for Another Season
The network will deploy more than two dozen teams of commentators, analysts and reporters to cover the season from August's Week 0 kickoff through the College Football Playoff National Championship in Miami in January 2026.

[08/26/25 - 07:01 AM]
Video: Apple TV+ Unveils Trailer for the Engrossing Investigative Thriller "The Savant"
The eight-episode thriller will make its global debut on Apple TV+ with the first two episodes on Friday, September 26 followed by one new episode every Friday through November 7.