or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[09/01/26 - 10:18 AM]
Food Network Picks Up a Third Season of "Harry Potter: Wizards of Baking"
In its sophomore season, the series notched year over year Prime ratings gains of 4% for Adults 25-54 and 15% for Adults 25-34 and reached more than 10 million total cross-platform viewers across linear, HBO Max and discovery+.

[09/01/26 - 10:10 AM]
Video: Meet the 100 Champions Competing on Season 6 of "The Floor" Hosted by Rob Lowe
Don't miss the special advance season premiere airing Sunday, September 13 immediately following the FOX NFL Doubleheader and "The OT" and its time period premiere airing Wednesday, September 23 on FOX and next day Hulu.

[09/01/26 - 10:01 AM]
Video: "NCIS" Season 24 - Official Full Length Trailer
The series returns Tuesday, October 6 on CBS.

[09/01/26 - 10:00 AM]
Stallone Reigns Supreme - "Tulsa King" Season Four Premieres October 16 on Paramount+
In season four, Dwight (Sylvester Stallone) fights to legitimize his empire and protect his crew as corrupt politicians, dangerous new enemies, and a crushing personal loss hit from every direction.

[09/01/26 - 09:02 AM]
Listen Up: Netflix Renews Initial Podcast Lineup; Announces Originals from Katt Williams, Harlan Coben and More
Netflix has more than 60 podcasts now available, with its catalog continuing to grow.

[09/01/26 - 09:01 AM]
Netflix Announces "The One About Matthew Perry," an Intimate Documentary Series Exploring the Life and Legacy of Matthew Perry
The intimate three-part series is directed by Emmy Award winner Mary Robertson and produced by Maxine Productions, a part of Sony Pictures Television.

[09/01/26 - 09:01 AM]
Video: "The Unbelievable: Encounters with Dan Aykroyd" - Official Trailer - Hulu
Experience eight tales of the strange and supernatural.

[09/01/26 - 09:00 AM]
Date Announcement & Key Art Debut "Adventure Time: Side Quests" Season 2
All episodes of the second season will be available to stream on October 2 on Disney+ and Hulu.

[09/01/26 - 07:01 AM]
Video: Marjorie Estiano and Any Gabrielly Fight for Justice and Redress "Habeas Corpus," Netflix Brazil's First Legal Drama, Premiering September 23
The trailer offers a glimpse of what viewers can expect over the course of the eight episodes premiering on September 23 - a story that blends courtroom tension with touches of melodrama and complex personal relationships, tied together by the pursuit of justice and redress.

[09/01/26 - 07:01 AM]
Video: "La Bola Negra" - Official Teaser - Netflix
The film tells the story of three generations of men whose lives are intimately connected through desire, pain, and love.

[09/01/26 - 06:31 AM]
Emmy Award-Winning "Ask This Old House" Celebrates 25th Anniversary of Building Confident Homeowners - New Season Premieres Thursday, October 1
Since its debut, "Ask This Old House" has traversed the country, responding to viewers' practical, hands-on home repair, maintenance, and improvement questions - everything from leaky faucets to smart home technology.

[09/01/26 - 06:31 AM]
Netflix to Release "Instadocs: The Decoy Plane" on September 4th
"Instadocs" is Netflix's quick-turn documentary series that moves at the speed of the story and arrives at the height of the conversation.

[09/01/26 - 06:01 AM]
Freeform's "31 Nights of Halloween" Returns for a Frightfully Fun October
New supernatural teen drama series "Coven Academy" follows three teenage witches and their dangerously charming warlock peers at an elite magic school where power is currency, secrets are lethal, and attraction is a liability.

[09/01/26 - 03:01 AM]
Video: Are You Ready to Enroll? "Minerva Academy" - The Trailer for the Latest Teen Drama from September 22 Only on Netflix
The new eight-episode teen drama offers a look at a back-to-school experience unlike any other.

[09/01/26 - 02:01 AM]
Video: "Blood Legacy" Season 2 - Official Trailer - Netflix
As their enemies grow bolder, Khanyi and her brothers must set aside their long-held grudges to keep their family together and repair Spear's reputation.