or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[09/03/26 - 03:15 PM]
Brutal Murder Inspired by Horror Film Is First Original ABC News Video Podcast to Premiere Exclusively on Disney+ and Hulu Sept. 4
Based on the Hulu documentary, the six-part series - with new, never-before-seen material and hosted by the producers of the original documentary, Pat Rogers and Conor McCarthy - takes viewers deeper into the slaying of Idaho teenager Cassie Stoddart by killers influenced by a horror film.

[09/03/26 - 02:31 PM]
FOX Greenlights "Mammoth," A New Comedy Series from Emmy Award-Winning "Modern Family" Co-Creator/Executive Producer Christopher Lloyd and Executive Producer/Writer Danny Zuker
Based on the original BBC Studios U.K. production of the same name and created by Welsh comedian and writer Mike Bubbins, "Mammoth" is produced by FOX Entertainment Studios.

[09/03/26 - 02:01 PM]
"Famous Last Words" Honors the Life and Legacy of Gloria Steinem
Conducted by Emmy Award winner Brad Falchuk in February 2025, the episode captures Steinem not just as a media spokeswoman, but as a lifelong traveler on the road to justice.

[09/03/26 - 01:32 PM]
Video: Abbott House Rock - "Abbott Elementary" Season 6
No such thing as too cool for school(house).

[09/03/26 - 01:01 PM]
Netflix Expands Broadcast Team for First-Ever Regular Season NFL Game in Australia
The studio desk and in-game broadcast team will also return across Netflix's entire 2026-2027 NFL slate, with more names to come.

[09/03/26 - 11:03 AM]
Kevin Zegers, Paul Gross, and Milla Jovovich Join the Cast of "Heated Rivalry" Season 2
And the crowd goes crazy.

[09/03/26 - 11:03 AM]
Video: "R.J. Decker" Season 2 - Official Trailer - Premieres September 15
The stakes are higher and the cases are weirder, but R.J. Decker is just getting started.

[09/03/26 - 10:10 AM]
"Gold Rush" - New Season Premieres Friday, October 2 on Discovery Channel
As soaring gold prices attract a new wave of fortune seekers to the Yukon, mining veterans and ambitious newcomers alike risk everything in pursuit of life-changing riches.

[09/03/26 - 10:08 AM]
Deliciously Deceptive Desserts Hide in Plain Sight in New Food Network Series "Sweet Deceit" Hosted by Josh Peck
The series is hosted by actor Josh Peck, who hilariously commands the on-screen hijinks as he leads contestants through four rounds as they try to identify masterfully disguised sweets created by world-class cake artists.

[09/03/26 - 10:07 AM]
HBO Max Commemorates 25th Anniversary of HBO Original "Band of Brothers" with Debut of New Documentary "Band of Brothers: Legacy" and In-App Extra Content
Coinciding with the series' quarter-century milestone, the commemoration will feature the premiere of the new documentary, offering fans an intimate look at the series' production and enduring impact.

[09/03/26 - 10:01 AM]
Video: Meet the Competition - "The Traitors: New Blood" - NBC
Ordinary people. Extraordinary deceit. Meet the everyday Americans who accepted the invitation to play the ultimate murder mystery game deep in the Scottish Highlands.

[09/03/26 - 10:00 AM]
"Soul Train Awards" Returns to BET and Makes Debut on CBS
BET Her, VH1, MTV2 and Logo will also simulcast this year's event, airing Friday, November 27.

[09/03/26 - 09:34 AM]
"Everest: The Other Side" from Oscar-Winning Filmmakers Elizabeth Chai Vasarhelyi and Jimmy Chin Receives Its World Premiere at the 83rd Venice International Film Festival
The documentary from Walt Disney Studios, National Geographic Documentary Films, and Little Monster Films was just announced as part of the official line-up for the 53rd Telluride Film Festival.

[09/03/26 - 09:05 AM]
Video: "Death and Mystery in the Amazon" - Official Trailer - HBO Max
Tatunca promised to take several people to the "Lost City." They never returned.

[09/03/26 - 09:02 AM]
Hit Series "The UnBelievable with Dan Aykroyd" Returns with a New Season Friday, October 2 at 9/8c on The History Channel
Each hour-long episode brings these stranger-than-fiction stories to life through vivid recreations, bold graphics, remarkable archival footage, and a cast of expert storytellers.