or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[10/23/26 - 03:54 PM]
ESPN's NBA Opening Wednesday Delivered Its Second-Largest Audience Ever
The Minnesota Timberwolves' victory over the Miami Heat averaged 2.52 million viewers, up 16% from last year's comparable game.

[10/23/26 - 03:25 PM]
USA Sports Delivers Most-Watched WNBA Finals Game 3 Since 1999, Best Ever on Cable
1.71 million viewers on average tuned into Wednesday night's Game 3 coverage across USA Sports' linear platforms (USA Network and CNBC) and streaming on Peacock.

[10/23/26 - 10:37 AM]
FOX Sports Unveils Elite 2026-27 Regular Season College Basketball Schedule
FOX's Saturday primetime slate features No. 17 Kansas at No. 4 UConn, No. 6 Michigan State at No. 22 UCLA, Villanova at Creighton, Nebraska at Michigan State and Providence at UConn.

[10/23/26 - 09:30 AM]
Season 3 of History's "Mysteries Unearthed" Returns Nov. 12 at 8/7c
Whether it's buried underground, hidden in ice, or concealed deep underwater, the world is full of mysteries just waiting to be unearthed.

[10/23/26 - 09:00 AM]
Comedy Central Announces "Chloe Radcliffe: Eyes Down Here"
The brand new hour-long standup special premieres Tuesday, October 27 on the Comedy Central Stand-Up YouTube Channel.

[10/23/26 - 08:40 AM]
UP Faith & Family to Exclusively Premiere Season 20 of the Hit Family Series "Heartland" in the U.S. Beginning November 19
As part of the premiere celebration, UP Faith & Family subscribers will have the chance to participate in an exclusive live virtual viewing event on premiere night.

[10/23/26 - 08:30 AM]
Record College Football Viewership Propels ESPN to Second Best Start Since 2011 with "College GameDay" on Track for Most-Watched Season Ever
ESPN networks are averaging 2.2 million viewers across 120 games on ABC, ESPN, ESPN2 and ESPNU - the second-best start for ESPN since 2011.

[10/23/26 - 08:01 AM]
Bravo Unveils New Series, Returning Favorites and First Scripted Microdrama Ahead of Bravo Fan Fest Charleston
The network expands the "Next Gen" franchise with new series "Next Gen Atlanta" and renews "Next Gen NYC," "In The City," and "Southern Hospitality."

[10/23/26 - 08:01 AM]
Video: "Fallout Shelter: The Experiment" - Date Announce - Prime Video
The all-new competition series arrives January 13, only on Prime Video.

[10/23/26 - 08:00 AM]
TLC's "7 Little Johnstons" Returns for a New Season Tuesday, November 17 at 9PM ET/PT
This season is packed with life-changing milestones, big celebrations, and plenty of Johnston family fun.

[10/23/26 - 08:00 AM]
AMC Global Media's November Streaming Highlights Include a New Season of "The Assassin" and New Episodes of "Yaga" and "Kill Jackie" on AMC+
Other offerings include the return of "The Madame Blanc Mysteries" and A Remarkable Place to Die" on Acorn TV; plus the debut of "Snooki: The Paranormal Rookie on All Reality" on All Reality.

[10/23/26 - 07:00 AM]
AMC Global Media Launches New Unscripted Clip Series, "Cue the Laughs," Premiering Saturday, November 7 on IFC, AMC+ and All Reality
Hosted by comedian and actor Adam Ray, the comical clip show for grown-ups proves that the most outrageous moments in life are the ones nobody scripted, and nobody saw coming.

[10/23/26 - 06:01 AM]
Netflix Announces "The Gentlemen" Is Back in Production for Season 3 and Confirms New Cast to Join, Including Robert Carlyle, Elijah Wood and Orlando Bloom
Other additions include Dexter Fletcher, Bruna Marquezine, Ed Speleers, Saffron Burrows, and Bugzy Malone.

[10/23/26 - 03:01 AM]
Video: "Secrets" - Official Teaser - Netflix
Former sex worker Parni built a peaceful life for her daughter, but her abusive ex resurfaces, threatening to destroy everything she fought to protect.

[10/23/26 - 01:05 AM]
Netflix Adapts the Classic by Clarin: Production Begins on "La Regenta"
This new contemporary version is brought to life by a creative team that reinterprets the classic from a fresh female perspective, with Mar Coll directing, María Zamora producing, and Ester Expósito leading the cast as Regenta.