or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[08/25/26 - 02:34 PM]
CBS to Air "A CBS News Special: Dolly Parton - An American Icon" Tonight at 10:00 PM
Gayle King, Tony Dokoupil, and a team of CBS News journalists will celebrate the life and mark the passing of entertainment legend Dolly Parton.

[08/25/26 - 02:31 PM]
The Mic Is Hot When Jeff Lewis Returns to Bravo with "Still Flipping Out", Premiering Sept 28 at 9 P.M. ET/PT
The new series follows former "Flipping Out" star Jeff Lewis as he navigates the demands of his hit SiriusXM show on Radio Andy, an eponymous design empire, and everything in-between.

[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.

[08/25/26 - 01:00 PM]
Starz Announces Additional Casting for New Untitled Black Rodeo Drama
Shannon Wallace, Curtiss Cook, Lauren E. Banks, Liv Symone, and Jason Dirden round of the show's cast.

[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.

[08/25/26 - 12:16 PM]
Netflix and Shonda Rhimes Extend Creative Partnership
The extended partnership will give Netflix and Shondaland the opportunity to continue to exclusively produce, stream and distribute TV series, feature films and gaming while continuing merchandise and live events opportunities connected to its IP.

[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.

[08/25/26 - 12:01 PM]
The CW to Honor the Life and Legacy of Dolly Parton with Special Encore Presentation Of "Dolly Parton: Here I Am"
Featuring exclusive interviews and remarkable archival footage, the documentary offers an intimate look at the woman behind the iconic songs, unmistakable style and enduring cultural impact that made Parton one of the most beloved entertainers of all time.

[08/25/26 - 12:00 PM]
"Survivor" to Reveal the Season 51 Castaways on YouTube Livestream
During the livestream, viewers will meet the new castaways and will also be treated to a first-look tour of the Survivor 51 Tribal Council by host and showrunner Jeff Probst.

[08/25/26 - 11:31 AM]
Netflix and Kevin Langue Partner to Bring "The Kevin Langue Show" to Netflix
Beginning September 5, members can watch a curated collection of episodes from each channel pulled from Kevin's back catalog, with new episodes dropping day-and-date alongside YouTube going forward.

[08/25/26 - 11:00 AM]
A24's "Backrooms" Begins Streaming Exclusively on HBO Max September 25
The film stars Chiwetel Ejiofor, Renate Reinsve, Mark Duplass, Finn Bennett, and Lukita Maxwell.

[08/25/26 - 10:23 AM]
Four New Documentaries Celebrating Some of Comedy's Most Influential Voices Are Coming to Netflix This October
Martin Mull, Norm Macdonald, Maria Bamford, and SCTV are among the featured subjects.

[08/25/26 - 10:00 AM]
USA Network Greenlights New Scripted Original Series "Diplomatic Immunity"
The series centers on a young American doctor who is suddenly assigned to the medical office at the U.S. Embassy in Rome.

[08/25/26 - 09:58 AM]
Sarah Levy Joins Tubi Original YA Film "Sidelined 3: End Game"
Levy will join Noah Beck, Siena Agudong, and Charlie Gillespie who are all returning to reprise their roles.

[08/25/26 - 09:35 AM]
CNN & Variety Kick Off Expanded Partnership with Live Coverage of the 78th Primetime Emmy Awards Red Carpet
Coverage will stream live on Monday, September 14, beginning at 5pm ET at CNN.com/Watch and on the CNN app for CNN's streaming subscribers.