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[05/24/06 - 12:00 AM]
MTV Rolls Out a Brand New Season of 'Pimp My Ride,' Beginning Thursday, June 15th at 10pm ET/PT

[via press release from MTV]

MTV Rolls Out a Brand New Season of 'Pimp My Ride,' Beginning Thursday, June 15th at 10PM ET/PT

Xzibit Returns To Rev Up New Season With A New Garage

NEW YORK, May 24 -- MTV announced today that the hit series "Pimp My Ride" will return for an all new season beginning Thursday, June 15th at 10pm ET/PT. For its new season, rap superstar and car enthusiast Xzibit and car customization specialist Mad Mike take aim on the biggest clunkers on the road. Joining them for this new season, and giving a new spin on car customization, is GAS - Galpin Auto Sports. Together Xzibit, Mad Mike and the crew at the shop will create unheard of, pimped out masterpieces in the all new season of "Pimp My Ride."

This season Xzibit and Mad Mike, with some help from the guys at GAS, will take things to a whole new level. Accomplishing things that have never been done before, in this season of "Pimp My Ride" viewers will witness a 1988 Cadillac Limo hooked up with a 50" plasma screen movie theater, a 1995 Mitsubishi Galant with its own white fur chaise lounge, and a 1976 ice cream truck that is destined to go out of business remodeled with some 2006 technology.

In anticipation of the new season, MTV will schedule two 4-hour blocks of "Pimp My Ride" episodes, each block airing on consecutive Sundays in June, for a total of 8 hours of programming. The first block airs on June 4th from 5:00pm - 9:00pm. The second block airs on June 11th from 10:00am - 2:00pm.

MTV.com lends its support to "Pimp My Ride" by launching the Pimp My Ride/Lincoln Mark LT Sweepstakes. Each week MTV.com users will come to the "Pimp My Ride" website and vote for one item featured on that week's episode to be added to the Mark LT. The following week, Overdrive will feature a package showing the installation of the part that was voted on that week. At the end of the season the Mark LT will be given away to one lucky winner!

Overdrive will also offer viewers access to a segment of outtakes and deleted scenes. Full episodes will be available on MTV On Demand starting July 7th.

In addition, fans with mobile devices will be able to access features including the "Pimp My Ride" trailer, weekly outtakes from current season, "best of" clips from previous seasons and "Pimp My Ride" graphics available as downloadable wallpapers on mobile.mtv.com.

Rick Hurvitz and Bruce Beresford-Redman are executive producers for "Pimp My Ride." Larry Hochberg is supervising producer. Beth Greenwald is creative executive for MTV.

Lincoln is a brand of the Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., which manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands also include Aston Martin, Ford, Jaguar, Land Rover, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.fordvehicles.com.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
http://www.mtv.com





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