[05/25/06 - 12:00 AM]
MTV2 Unleashes Sic' Emation

[via press release from MTV2]

MTV2 Unleashes Sic' Emation

MTV2's New Animation Block featuring "Celebrity Deathmatch," "Where My Dogs At?", and "The Adventures of Chico and Guapo" Premieres on June 10th Starting at 12 PM

MTV to Support MTV2's Sic' Emation by Airing "Where My Dogs At?" and "Celebrity Deathmatch" on Friday Nights Beginning June 16th at 10 PM

Santa Monica, CA (May 25, 2006) � Sic' Emation, MTV2's new animation block, premieres Saturday, June 10th. Starting at 12 PM ET / PT, the Sic' Emation Block will be led by "Celebrity Deathmatch," the ultimate celebrity face-off featuring brand new, epic battles on a fabulous new set; "Where My Dogs At?", the outrageous new show starring Jeffrey Ross, "The Roastmaster General," and comedian and "Saturday Night Live" alum, Tracy Morgan at 12:30 PM ET / PT; "The Adventures of Chico and Guapo," a clever new animated series co-created by Orlando Jones, at 1 PM ET / PT; and concludes with classic episodes of "Beavis and Butthead," from 1:30 PM to 3PM ET / PT. In addition, MTV will also be airing shows from the MTV2 Sic' Emation block including "Where My Dogs At?" at 10 PM and "Celebrity Deathmatch" at 10:30 PM on Friday nights beginning June 16th.

"Our audience loves animation just like music, video games, and the web," said David Cohn, GM, MTV2. "The Sic' Emation shows are a great complement to MTV2's catalog of subversive programming as they deliver the type of bold, outrageous comedy and daring attitude that our audience wants to see on the channel."

"Celebrity Deathmatch" � Returns June 10th on MTV2 at 12 PM

The fight returns as the clay alter egos of the world's most famous celebrities face off in "Celebrity Deathmatch." First made popular on sister network MTV, the series will take on a new life as MTV2 unleashes a whole new set of musicians, actors and movie stars in no holds barred battles to the death. Reserve your ringside seat as the heart pounding action begins� but remember, it's only clay!

For more information on "Celebrity Deathmatch," please visit www.mtv2.com/#celebrity_deathmatch.

"Where My Dogs At?" � Premieres June 10th on MTV2 at 12:30 PM

"Where My Dogs At?" features Buddy and Woof, two stray dogs, trying to survive on the mean streets of Hollywood. Along the way, they provide their hilariously uncensored dog's-eye view of Hollywood, celebrity and pop culture insanity. "Where My Dogs At?" is co-created by Jeffrey Ross and Aaron Lee, stars the voice talent of "the Roastmaster General" himself and fellow comedian and "Saturday Night Live" alum, Tracy Morgan.

For more information on "Where My Dogs At?", please visit www.mtv2.com/#where_my_dogs_at.

"The Adventures of Chico and Guapo"- Premieres June 10th on MTV2 at 1:00 PM

Set in a New York recording studio, "The Adventures of Chico & Guapo" follows the comic misadventures of two hapless interns striving to get ahead in the music business by any means necessary. "The Adventures of Chico and Guapo Show stars and was co-created by actor Orlando Jones, (Drumline, Liberty Heights, Evolution, The Replacements, Mad TV), PJ Pesce (writer/director of The Desperate Trail and The Hangman's Daughter), and Paul D'Acri (writer of The Orlando Jones Show and the Academy Award nominated short film Death In The Cathedral.

For more information on "The Adventures of Chico and Guapo", please visit www.mtv2.com/#chico_guapo.

For complete information on MTV2's Sic' Emation," visit www.mtv2.com.

Now reaching over 60 million homes, MTV2 reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming. MTV2 ended a tremendously successful 2005 with its highest rated year in its history among P12-34 and among Males 12-24. In addition, during the first quarter of 2006, MTV2 reached another milestone with its highest rated quarter ever in channel history, with its 13th consecutive quarter of ratings growth among P 12-34.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [may 2006]  


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