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[06/05/06 - 12:00 AM]
'March of the Penguins,' Marches Into the Hearts of TV Viewers This Holiday Season Only on Hallmark Channel

[via press release from The Hallmark Channel]

�MARCH OF THE PENGUINS,� MARCHES INTO THE HEARTS OF TV VIEWERS THIS HOLIDAY SEASON ONLY ON HALLMARK CHANNEL

Called One of the �Best Film Experiences� Ever and With More Than $122 Million in Worldwide Box Office, �Penguins� is First in a Package of Movies Hallmark Channel Says Will Make the Top Ten Cabler �A Destination Like No Other�

�Amazing� Roger Ebert, EBERT & ROEPER

�A delightful, wholesome experience for the whole family!� THE WASHINGTON POST

From Warner Independent Pictures and National Geographic Films �March of the Penguins,� the 2006 Academy Award�-winner, based on the unique survival habits of Antarctica�s Emperor Penguins, marches into the hearts of television viewers this coming holiday season only on Hallmark Channel. The true-life tale touched the hearts of millions of moviegoers, has been hailed as one of the best film experiences ever, and has now exceeded $122 million in worldwide box office. ��March of the Penguins� takes us to a destination like no other,� David Kenin, Executive Vice President, Programming, Hallmark Channel, said glowingly while holding a plush replica of an Emperor Penguin and its baby.

Mr. Kenin made the statement from Hallmark Channel�s Studio City, CA-based corporate offices where he announced �March of the Penguins� is the crown jewel in a powerful package of box-office hits the network has just acquired from Warner Bros. Domestic Cable Distribution.

Mr. Kenin added, �The heart of this story is love, drama, courage and adventure set in the most uncompromising region on earth. �March of the Penguins� is about fidelity and family and the sacrifices made for survival. It is about bringing baby penguins into the world. It is perfect for our brand.�

�March of the Penguins� is an amazing tale filled with humor, alive with thrills, and is narrated by Academy Award�-winning actor Morgan Freeman (�Million Dollar Baby�). The movie offers breathtaking photography that captures the transcendent beauty and staggering you-are-there drama of devoted parent penguins who, in the face of the fierce polar winter, take turns guarding their egg and trekking to the ocean in search of food. Predators hunt them, storms lash them. But the safety of their adorable, fuzzy chicks makes it all worthwhile, and the Emperor Penguins stave off another icy Antarctic blast, literally risking their own lives to keep their species going. �We are thrilled that �March of the Penguins� will find its first TV home on Hallmark Channel,� Mr. Kenin concluded. �This is a great movie!�

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of over 73 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

-- HALLMARK CHANNEL --





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