Cartoon Network�s New All-Originals Prime Time Programming Schedule Earns Double-Digit Delivery Gains Across Kids 2-11, Kids 6-11 and Tweens 9-14
Saturday Night TOONAMI Scores Impressive Double-Digit Delivery, Ratings Gains Across Tweens 9-14, Kids 6-11
Total Programming Day Results Also Jump by Strong Double-Digits Across the Board
Fueled by a new summer prime time schedule of all original programming, Cartoon Network�s overall prime time performance last week rose by solid double-digits vs. the network�s previous four-week performance average, according to preliminary data from Nielsen Media Research. The considerable increase in prime time delivery and ratings across all target demos carried over into the network�s total day performance as well, earning even more impressive double-digit growth. Among Cartoon Network�s prime time standouts, the Saturday night action-adventure block TOONAMI (7-11 p.m.) also scored impressive year-to-year delivery and ratings growth among its targeted tweens 9-14 and kids 6-11 demos.
Highlights of Cartoon Network�s delivery and ratings performance include the following:
Cartoon Network Prime Time (Monday-Thursday, 8-10:30 p.m.; Friday-Saturday, 8-11 p.m.; Sunday, 8-10 p.m.) vs. the previous four-week average
- Kids 6-11 delivery (731,000) increased by 14% and ratings (3.0) by 11%
- Kids 2-11 delivery (1,043,000) grew by 10% and ratings (2.6) by 8%
- Tweens 9-14 delivery (535,000) jumped by 12% and ratings (2.2) by 16%
Cartoon Network Total Day (Monday-Thursday, 6 a.m.-10:30 p.m.; Friday, 6 a.m.-6 a.m.; Saturday, 6 a.m.-11 p.m.; Sunday, 6 a.m.-10 p.m.) vs. the previous four-week average
- Kids 6-11 delivery (519,000) expanded by 29% and ratings (2.1) by 24%
- Kids 2-11 delivery (771,000) and ratings (1.9) both rose by 19%
- Tweens 9-14 delivery (371,000) catapulted by 29% and ratings (1.5) by 25%
TOONAMI (Saturday, 7-11 p.m.) vs. the same 2005 time period
- Tweens 9-14 delivery (566,000) advanced by 25% and ratings (2.3) by 28%
- Kids 6-11 delivery (592,000) improved by 27% and ratings (2.4) by 26%
Cartoon Network (CartoonNetwork.com), currently seen in more than 89 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 5/29/06-6/04/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.