or


[06/14/06 - 12:00 AM]
Bravo, Miramax Television and the Weinstein Company Hit the Runway for New Season of 'Project Runway'

[via press release from Bravo]

BRAVO, MIRAMAX TELEVISION AND THE WEINSTEIN COMPANY HIT THE RUNWAY FOR NEW SEASON OF 'PROJECT RUNWAY'

BRAVO, MIRAMAX TELEVISION AND THE WEINSTEIN COMPANY HIT THE RUNWAY FOR NEW SEASON OF 'PROJECT RUNWAY'

MACY'S, L'OREAL PARIS, SATURN, ORBITZ, TRESEMM�, AND DELTA AIR LINES ARE 'IN' AS OFFICIAL SPONSORS FOR SEASON THREE, SET TO PREMIERE WEDNESDAY, JULY 12 AT 10:00 P.M. ET/PT

ELLE MAGAZINE SIGNS ON AS PUBLISHING PARTNER FOR THIRD SEASON OF EMMY-NOMINATED SERIES

NEW YORK - June 14, 2006 - Bravo, Miramax Television and The Weinstein Company announced today that Macy's, L'Oreal Paris, Saturn, Orbitz, TRESemm�, and Delta Air Lines have been named official sponsors of the third, highly-anticipated season of Bravo's Emmy-nominated pop culture phenom, "Project Runway," which premieres Wednesday, July 12 at 10:00 p.m., ET/PT.

The multi-platform deals with L'Or�al Paris, Saturn, and Macy's provide significant brand exposure highlighted by a variety of components including product integration and a presence both on-air and online. Orbitz will be featured on-air, while TRESemm� will have presence both through product integrations and online. ELLE returns as the series' ongoing publishing partner and Delta Air Lines will appear in product integrations on-air.

"The buzz factor that has become synonymous with 'Project Runway' gives sponsors all the more reason to join us on the runway," said Lauren Zalaznick, President of Bravo. "Viewers are fascinated by this series and our advertising partners recognize that an engaged consumer - someone that deems 'Project Runway' as appointment television each and every week - makes this the perfect sponsorship opportunity."

Harvey Weinstein, co-chairman for The Weinstein Company added: "We couldn't be more pleased about the success of 'Project Runway' and the excitement and anticipation it has generated over the past several seasons. Thanks to Bravo and all of our partners for making this such a successful series for everyone involved."

"Elle is thrilled to be a vital part of the 'Project Runway' phenomenon, " said Carol Smith, Senior Vice President and Publishing Director, Elle. "We are proud of our partnership with Bravo, The Weinstein Company and Miramax Television and look forward to another successful season."

The third season of the premier reality series, set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the notoriously exclusive fashion business. As part of their prize package, Saturn will award the winner a 2007 Saturn Sky Roadster. The winner's designs will be featured in a spread in ELLE and Macy's will award them with a mentorship with I.N.C. International Concepts. The winning designer will also walk away with $100,000 in seed money from TRESemm� to help launch his or her own line.

Called "the best reality show ever" by TV Guide, the Emmy-nominated series gives aspiring designers an opportunity to break into the notoriously difficult-to-crack fashion world. Hosted once again by supermodel Heidi Klum, the series continues to generate impressive ratings for Bravo underscored by the performance of the program's second season finale this past March. The highly-anticipated episode was seen by an audience of over 3.4 million making it the most viewed single telecast in the 20-year history of the network. In addition to its impressive ratings numbers, "Project Runway" continues to drive traffic to the BravoTV.com site. Since its launch, the series has garnered an impressive 87 million page views and 2.2 million unique visitors and remains one of the most popular sites on the web. Tim Gunn's "Take Section" on BravoTV.com alone garnered 9.1 million page views and the "Tim's Take Podcasts" have gotten 600,000 downloads.

The "Project Runway" series is co-produced by The Weinstein Company and Miramax Television. Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing") are executive producers of "Project Runway." Rich Bye is also an executive producer of "Project Runway" for Magical Elves. Heidi Klum also executive produces the series with Desiree Gruber and Jane Cha of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List," "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [june 2006]  
S
M
T
W
T
F
S
    


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (BRAVO)
· PROJECT RUNWAY (LIFETIME)









[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 02:00 PM]
A Special Behind-the-Scenes Preview of "24: Live Another Day" Airs Saturday, May 3, on FOX
The half-hour special features interviews with the series' Emmy Award-winning director, producers and series stars.

[04/15/14 - 01:51 PM]
"The Maya Rudolph Show" Special Set to Air on NBC May 19
Andy Samberg, Kristen Bell, Fred Armisen, Chris Parnell, Craig Robinson and Sean Hayes are among those slated to appear.

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:24 PM]
Nickelodeon's First Preschool Literacy Mobile App Tops Educational, Kids and Paid App Lists
The app aims to help kids develop phonemic awareness, letter knowledge and letter-sound associations, and promote excitement about words and learning to read.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 12:10 PM]
Abby Lee Miller to Make Over Struggling Dance Studios in New Series "Abby's Studio Rescue," Premiering June 17
Each week, the show follows Abby as she dishes her tough love and no-nonsense advice while giving dance studios a second chance to finally bring home the gold.

[04/15/14 - 12:01 PM]
Stephen Colbert to Visit CBS's "Late Show with David Letterman," Tuesday, April 22
CBS announced last week that Colbert, the host, writer and executive producer of the Emmy and Peabody Award-winning "The Colbert Report," will be the next host of the "Late Show."

[04/15/14 - 11:41 AM]
Video: "Salem" - First Full Season Trailer
The new series launches this Sunday, April 10 at 10:00/9:00c on WGN America.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[04/15/14 - 11:28 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Holds Onto Demo Crown
Plus: numbers for MTV's "2014 Movie Awards," AMC's "Mad Men" and HBO's "Veep."

[04/15/14 - 11:24 AM]
Saturday's Cable Ratings & Broadcast Finals: FOX Tops Charts with NASCAR Sprint Cup
Plus: numbers for Syfy's "Bermuda Tentacles," Lifetime's "Death Clique" and TLC's "Sex Sent Me to the ER."

[04/15/14 - 11:07 AM]
Second-Place Chelsea v. Sunderland Saturday on NBC at 12:30 PM ET Highlights NBC Sports Group's Weekend Slate of Matches
Lead Premier League play-by-play announcer Arlo White is joined by Jim Beglin for the call from Stamford Bridge.

[04/15/14 - 10:49 AM]
Werdum and Browne Clash in Epic Heavyweight Bout at FOX UFC Saturday
Brazilian jiu-jitsu ace and No. 2-ranked Fabricio Werdum (17-5-1) matches wits and fists with Hawaiian knockout artist and No.3-ranked Travis Browne (16-1-1) to determine who faces champion Cain Velasquez next.