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[06/14/06 - 12:00 AM]
Bravo, Miramax Television and the Weinstein Company Hit the Runway for New Season of 'Project Runway'

[via press release from Bravo]

BRAVO, MIRAMAX TELEVISION AND THE WEINSTEIN COMPANY HIT THE RUNWAY FOR NEW SEASON OF 'PROJECT RUNWAY'

BRAVO, MIRAMAX TELEVISION AND THE WEINSTEIN COMPANY HIT THE RUNWAY FOR NEW SEASON OF 'PROJECT RUNWAY'

MACY'S, L'OREAL PARIS, SATURN, ORBITZ, TRESEMM�, AND DELTA AIR LINES ARE 'IN' AS OFFICIAL SPONSORS FOR SEASON THREE, SET TO PREMIERE WEDNESDAY, JULY 12 AT 10:00 P.M. ET/PT

ELLE MAGAZINE SIGNS ON AS PUBLISHING PARTNER FOR THIRD SEASON OF EMMY-NOMINATED SERIES

NEW YORK - June 14, 2006 - Bravo, Miramax Television and The Weinstein Company announced today that Macy's, L'Oreal Paris, Saturn, Orbitz, TRESemm�, and Delta Air Lines have been named official sponsors of the third, highly-anticipated season of Bravo's Emmy-nominated pop culture phenom, "Project Runway," which premieres Wednesday, July 12 at 10:00 p.m., ET/PT.

The multi-platform deals with L'Or�al Paris, Saturn, and Macy's provide significant brand exposure highlighted by a variety of components including product integration and a presence both on-air and online. Orbitz will be featured on-air, while TRESemm� will have presence both through product integrations and online. ELLE returns as the series' ongoing publishing partner and Delta Air Lines will appear in product integrations on-air.

"The buzz factor that has become synonymous with 'Project Runway' gives sponsors all the more reason to join us on the runway," said Lauren Zalaznick, President of Bravo. "Viewers are fascinated by this series and our advertising partners recognize that an engaged consumer - someone that deems 'Project Runway' as appointment television each and every week - makes this the perfect sponsorship opportunity."

Harvey Weinstein, co-chairman for The Weinstein Company added: "We couldn't be more pleased about the success of 'Project Runway' and the excitement and anticipation it has generated over the past several seasons. Thanks to Bravo and all of our partners for making this such a successful series for everyone involved."

"Elle is thrilled to be a vital part of the 'Project Runway' phenomenon, " said Carol Smith, Senior Vice President and Publishing Director, Elle. "We are proud of our partnership with Bravo, The Weinstein Company and Miramax Television and look forward to another successful season."

The third season of the premier reality series, set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the notoriously exclusive fashion business. As part of their prize package, Saturn will award the winner a 2007 Saturn Sky Roadster. The winner's designs will be featured in a spread in ELLE and Macy's will award them with a mentorship with I.N.C. International Concepts. The winning designer will also walk away with $100,000 in seed money from TRESemm� to help launch his or her own line.

Called "the best reality show ever" by TV Guide, the Emmy-nominated series gives aspiring designers an opportunity to break into the notoriously difficult-to-crack fashion world. Hosted once again by supermodel Heidi Klum, the series continues to generate impressive ratings for Bravo underscored by the performance of the program's second season finale this past March. The highly-anticipated episode was seen by an audience of over 3.4 million making it the most viewed single telecast in the 20-year history of the network. In addition to its impressive ratings numbers, "Project Runway" continues to drive traffic to the BravoTV.com site. Since its launch, the series has garnered an impressive 87 million page views and 2.2 million unique visitors and remains one of the most popular sites on the web. Tim Gunn's "Take Section" on BravoTV.com alone garnered 9.1 million page views and the "Tim's Take Podcasts" have gotten 600,000 downloads.

The "Project Runway" series is co-produced by The Weinstein Company and Miramax Television. Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing") are executive producers of "Project Runway." Rich Bye is also an executive producer of "Project Runway" for Magical Elves. Heidi Klum also executive produces the series with Desiree Gruber and Jane Cha of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List," "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [june 2006]  
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· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)





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