or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/16/26 - 02:30 PM]
Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016
On FS1, Game 3 averaged 6,460,000 viewers.

[10/16/26 - 01:12 PM]
ESPN Documentary Film "The Endless Race" Premieres Oct. 29 on Hulu
The film will also air Sunday, November 1 at 2 p.m. ET on ESPN and stream afterward on the ESPN App later that day.

[10/16/26 - 12:34 PM]
Season 5 of "True Detective" Starts Production in 2027
Nicolas Cage and Antonio Banderas will star in the anthology's next season.

[10/16/26 - 12:15 PM]
ESPN Collaborates with Ferg on New NBA Marketing Campaign Featuring Unreleased Tracks "Can't Stop Me" & "Aura"
"Aura" debuts in ESPN creative on October 16 and aims to drive awareness of the major star-driven games on ESPN platforms to tip off the season, while the campaign began October 4 with "Can't Stop Me."

[10/16/26 - 11:45 AM]
"Dancing with the Stars" Scores with Show's "Super Bowl Night"
In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.

[10/16/26 - 11:00 AM]
Video: Starz Unveils Opening Scene of Highly Anticipated "P-Valley" Final Season
This will mark the first extended preview for fans ahead of the highly anticipated debut of the third and final season with two new episodes Friday, December 4.

[10/16/26 - 10:42 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late Night
"20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/16/26 - 10:23 AM]
Prime Video Orders "Rally" to Series from Julie Plec, Universal Television, Entertainment 360 and Amazon MGM Studios
Let the games begin!

[10/16/26 - 09:00 AM]
"Lil Kev" Is Back! Inspired by Kevin Hart's Childhood, The Animated Comedy Series Returns for Season Two Wednesday, December 9 Exclusively on Paramount+
Set in 1993 North Philadelphia, "Lil Kev" follows twelve-year-old Kev as his enormous ambition and wild imagination fuel one scheme after another.

[10/16/26 - 07:01 AM]
Video: "Tyler Perry's The Gospel of Christmas" - Official Trailer - Netflix
A struggling pastor moves his family to a troubled New York neighborhood, where they must save a neglected church from foreclosure before Christmas.

[10/15/26 - 11:31 PM]
Video: "Chaar Yaar" - Official Trailer - Prime Video
"Chaar Yaar" is a story of four middle-class boys, their dreams, setbacks and friendship being their armour.

[10/15/26 - 05:01 PM]
Video: "Dead-End Job" - Official Trailer - Netflix
Drowning in debt, a young man takes lucrative part-time jobs from a mysterious agency - only to find his hustle for more money turning nightmarish.

[10/15/26 - 05:00 PM]
The Walt Disney Company Goes for Baseball Home Run with Banana Ball Tournament and Documentary in 2027
Following Banana Ball's 10-year journey, from its humble beginnings in Savannah, Georgia, to a phenomenon known as "The Greatest Show in Sports," the documentary will give fans an inside look at the stories, personalities and community behind it all.

[10/15/26 - 02:55 PM]
Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era
The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.

[10/15/26 - 02:52 PM]
Peter Rice Named Netflix Chief Content Officer
He replaces Bela Bajaria, who is leaving Netflix after nearly 10 years, most recently leading the Company's global content team.