or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/28/25 - 02:01 AM]
Video: "Are You Sure?!" Season 2 - Teaser Trailer - Disney+
Jimin and Jung Kook are back for another unforgettable trip.

[11/27/25 - 04:01 PM]
Paramount and UFC Announce Debut Event on Paramount+: UFC 324: Saturday, January 24 - T-Mobile Arena in Las Vegas
On Saturday, January 24, fans can watch UFC 324, the first of 13 marquee numbered events scheduled in 2026-all included with a Paramount+ subscription, at no additional cost, live from T-Mobile Arena in Las Vegas.

[11/27/25 - 08:01 AM]
Video: "Pro Bono" - Official Trailer - Netflix
When a respected judge's world falls apart overnight, he joins a top law firm's pro bono team - where hope and purpose wait in humble, unexpected places.

[11/27/25 - 07:01 AM]
Video: "A Time For Bravery" - Official Trailer - Netflix
A psychoanalyst on community service aids an agent shattered by infidelity; together, they will confront danger and discover second chances.

[11/27/25 - 04:01 AM]
Paramount+ Introduces the "Canada Shore" Cast as Series Debut Set for January 22, 2026
Produced by Insight Productions and filmed last summer on the shores of Kelowna, British Columbia, the series brings together ten bold and unapologetic Canadian singles for a whirlwind season of romance, friendships, and full-throttle fun.

[11/26/25 - 08:01 PM]
Video: "Raat Akeli Hai - The Bansal Murders" - Official Teaser - Netflix
When members of the Bansal family are found murdered, Inspector Jatil Yadav uncovers a trail of greed, betrayal and secrets tied to a deadly conspiracy.

[11/26/25 - 05:01 PM]
Get Ready to Swoon with Ahn Bo-hyun and Lee Joo-been's "Spring Fever" on Prime Video
The series will premiere on January 5, with two new episodes released weekly in over 240 countries and territories, exclusively on Prime Video.

[11/26/25 - 03:01 PM]
Animated Series "Love Through a Prism" Casts New Light on Romance Between Aristocrat and Exchange Student in London
In 1914 London, a young Japanese woman enrolls in a renowned art school, only to be surprised when rivalry with a talented classmate turns to romance.

[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/26/25 - 11:07 AM]
Flex Game! Anthony Edwards and Minnesota Timberwolves Host Devin Booker and Phoenix Suns on "Peacock NBA Monday," Dec. 8, on Peacock and NBCSN at 7:30 P.M. ET
The previously scheduled Sacramento-Indiana and San Antonio-New Orleans games will be available in their local markets.

[11/26/25 - 10:38 AM]
An Encore Presentation of "Everybody Loves Raymond: 30th Anniversary Reunion" Special to Air Friday, November 28th on CBS
The telecast will replace the previously announced repeats of "Fire Country."

[11/25/25 - 09:31 PM]
Video: A Confession Starts It All - Netflix Unveils Trailer for New Tamil Psychological Thriller "Stephen"
A psychiatrist digs into Stephen, a self-confessed killer's mind and begins doubting his guilt.