or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/20/26 - 07:01 AM]
Video: "The Hunting Wives" Season 2 - Official Trailer - Netflix
Sophie trades New England for East Texas and falls into a wealthy socialite's magnetic orbit - where a clique of housewives hide deadly secrets.

[10/20/26 - 07:01 AM]
Video: "Perfect Liars" - Official Trailer - Prime Video
Lies. Revenge. The Cash brothers. A perfectly calculated plan.

[10/20/26 - 04:31 AM]
U2 to Headline Halftime of the NFL's First-Ever Thanksgiving Eve Gameday - Live on Netflix November 25
U2's Thanksgiving Eve set follows one of the most memorable moments in Super Bowl history: the band's Super Bowl XXXVI halftime show in February 2002.

[10/19/26 - 08:01 PM]
Video: Every Case Tells a Story - "Miracles of the ER" Unveils Gripping Trailer
Taiwan's first emergency-room medical drama premieres globally on Netflix November 12.

[10/19/26 - 07:00 PM]
ESPN, Lucasfilm and the NFL to Put Super Bowl LXI in "A Galaxy Far, Far Away" with Star Wars Funday Football on Disney+, Disney Channel and Disney XD
The animated alternate telecast will complement traditional Super Bowl LXI presentations and other alternate telecasts on ESPN, ABC, ESPN2, NFL Network, ESPNU, Disney+ and ESPN App.

[10/19/26 - 05:01 PM]
Video: "My Happy Marriage" Special Episodes - Main Trailer - Netflix
As their relationship blossoms, the young couple face new challenges as Miyo meets Kiyoka's parents and ominous conspirators threaten their peace.

[10/19/26 - 04:31 PM]
"Charmed" Joins the Huluween Line-Up October 23
The series explores the relationship between three siblings, who after discovering that they possess magical powers, are reluctantly thrown into a world of supernatural evils.

[10/19/26 - 11:31 AM]
Jon Stewart to Host Comedy Central's "The Daily Show" Through 2028
Stewart will continue to host every Monday and serve as executive producer for the series through December 2028.

[10/19/26 - 11:05 AM]
O-T Fagbenle, Sutton Foster, Lamorne Morris, Zavior Phillips, and Michael Urie Will Guest Star in Season 2 of "Rooster"
Some fresh faces on the Ludlow College campus this semester.

[10/19/26 - 11:01 AM]
Mindy Kaling, Writer & Executive Producer of Netflix's "Running Point," Joins Season 3 Cast
Kaling will play Divya, the outspoken, confident CEO of a popular gambling app.

[10/19/26 - 10:19 AM]
2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015
On FS1, Game 4 averaged 6,135,000 viewers.

[10/19/26 - 10:01 AM]
Janelle James Debuts Her First Hour Long Stand-Up Special on Netflix
In her debut hour-long stand-up special, Janelle James covers everything from body counts, bank accounts and why women should wrestle men.

[10/19/26 - 08:03 AM]
Netflix to Become the New Home of "La Velada del Ano" for the Next Three Years
Its fifth edition, held in 2025, reached a peak of 9.3 million concurrent viewers, while average viewership has grown from approximately 1 million in 2021 to more than 6 million in 2026.

[10/19/26 - 07:01 AM]
18 Globo Titles Heading to Netflix in Unprecedented Licensing Agreement
The package includes 14 films, three telenovelas and one series, with licenses covering different territories.

[10/19/26 - 06:01 AM]
Apple TV Announces Season Seven Cast for "Slow Horses" Including Varada Sethu, Ethan Moorhouse, Tuppence Middleton, Merab Ninidze and Joshua McGuire
Season seven is adapted from the "Bad Actors" novel in the CWA Gold Dagger Award-winning Mick Herron "Slough House" book series, and sees Lamb and his Slow Horses on the hunt to find and neutralize a mole at the heart of British Government before they can bring down the state.