or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/19/26 - 12:31 PM]
Bravo's "Summer House" First-Ever Three-Part Reunion Begins Tuesday, May 26 at 8 P.M. ET/PT
Uncensored and extended versions of all three parts will be available to stream next day on Peacock.

[05/19/26 - 12:01 PM]
Video: Paramount+ Releases Official Trailer for "Devotion: Obedience or Betrayal"
All three episodes will be available to stream at launch on Tuesday, June 2.

[05/19/26 - 12:01 PM]
Netflix Top 10: Week of May 11 - "The Roast of Kevin Hart" Heats Up to No. 1 in This Week's Top 10
True crime audiences also streamed the second season of "Worst Ex Ever," which rose to the No. 2 spot on the English TV list with 8.1 million views.

[05/19/26 - 11:46 AM]
Netflix Forges Creative Partnership with Powerhouse Animation Duo Michael Jelenic and Aaron Horvath
As part of the multi-year deal, the duo will develop animated series and films exclusively for Netflix, with first-look rights for live action projects.

[05/19/26 - 11:36 AM]
Tia Mowry Returns to Lifetime to Star and Executive Produce New "Ripped from the Headlines" Thriller "Single Black Tenant" Premiering on June 27
The movie, inspired by actual events, follows a woman who begins to suspect that the home she thought would save her may ultimately destroy her.

[05/19/26 - 11:03 AM]
TNT Sports' Exclusive 2026 Stanley Cup Playoffs Eastern Conference Final Coverage to Begin Thursday, May 21 on TNT, truTV & HBO Max
On the call for the entire series will be Kenny Albert, along with commentary from Eddie Olczyk and Brian Boucher, and reporting from Jackie Redmond.

[05/19/26 - 11:00 AM]
Darius Rucker to Receive the Veterans Voice Award Presented by USAA's Honor Through Action at "The 52nd American Music Awards," Live, Monday, May 25 at 8:00 PM, ET, 5:00 PM, PT on CBS
The award recognizes artists who use their platforms to make meaningful, lasting change in the lives of those who served.

[05/19/26 - 10:56 AM]
Netflix Expands Consumer Products Footprint with Strategic Confectionery and Toy Partnerships
Highlights include naming Moose Toys as the master toy partner for the upcoming animated film "Charlie vs. the Chocolate Factory" and musical preschool series "Young MacDonald."

[05/19/26 - 10:01 AM]
HBO Original Documentary Series "Bring Me the Beauties: A Model Cult" Debuts June 1
The three-part documentary series chronicles Hoyt Richards, who, at 16 years old, meets an enigmatic Manhattan socialite on a Nantucket beach and is pulled into his spiritual group, Eternal Values.

[05/19/26 - 10:00 AM]
AMC Global Media Invites Fans Deeper Into the World of "The Vampire Lestat" with New Companion Series, "The Vampire Lestat: After Dark"
Hosted by writer, producer and podcast host Lizzie Bassett, the after show will take fans behind the scenes of each weekly episode of "The Vampire Lestat," featuring interviews with series cast and producers.

[05/19/26 - 09:30 AM]
Video: Starz Debuts Jaw-Dropping Trailer for Fifth and Final Season of "Power Book III: Raising Kanan" Premiering on Friday, June 12
"Power Book III: Raising Kanan" is a prequel series in the "Power" universe that explores fan-favorite character Kanan Stark's entry into the drug business and his evolution from an innocent teenager into a ruthless kingpin, influenced by his mother's manipulation and deception.

[05/19/26 - 09:18 AM]
ESPN's Exclusive Presentation of the 2026 Stanley Cup Western Conference Final Presented by Geico Takes The Ice Wednesday at 8 p.m. ET on ESPN
ESPN's Western Conference Final coverage is a prelude to the network's exclusive Stanley Cup Final coverage on ABC.

[05/19/26 - 09:11 AM]
Video: "Voicemails for Isabelle" - Official Trailer - Netflix
A young woman's hilariously confessional voicemails to her late sister are unknowingly redirected to a stranger, who begins to fall in love from afar.

[05/19/26 - 09:01 AM]
Video: Peacock Releases Official Trailer for Season 3 of "Capture"
Don't believe everything you see.

[05/19/26 - 08:05 AM]
It's a Snoopy Summer! Apple TV Announces an All-New Slate of Peanuts Programming
Highlights include a second season of beloved musical "Camp Snoopy" to debut on Friday, June 26 and a brand new special, "Snoopy Presents: There's No Place Like Home, Snoopy," premiering on Friday, July 31.