or


[06/19/06 - 12:00 AM]
Ford Motor Company Sponsors First-Ever Original Movie Event Broken Trail

[via press release from AMC]

Ford Motor Company Sponsors First-Ever Original Movie Event Broken Trail

Programming is Attracting New Key Sponsors Marking First-Time Buy for Ford Motor Company on AMC

Four Hour Epic Stars Academy Award winner Robert Duvall and Oscar Nominee Thomas Haden Church Premiering June 25th at 8PM

New York, NY, June 19, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that Ford Motor Company has signed on as a key sponsor for Broken Trail, a four-hour Western epic movie event. This will mark the first time Ford Motor Company has advertised on the network and will include a fully integrated marketing package for their "bold moves" campaign. For Broken Trail, AMC teamed up with Emmy� winning director Walter Hill and executive producer and Academy Award� winner Robert Duvall, who stars in the film along with Oscar� nominee Thomas Haden Church and Emmy Award winner Greta Scacchi, to create the four-hour Western epic airing June 25th and June 26th at 8:00 PM EST/ 7:00 PM CST.

For Ford Motor Company's sponsorship of Broken Trail, the company will be highlighting their "bold moves" campaign, featuring everyday people overcoming challenges by taking a 'bold move.' AMC will thematically align the "bold moves" campaign with bold scenes from Broken Trail and air them as 30-second and 60-second custom short form vignettes, featuring the cast and crew in the "making of" the movie. The sponsorship package also includes tagged tune-ins, integrated bumpers, logo presence on print ads and online exposure on AMCtv.com and the Broken Trail mini-site. Broken Trail is AMC's largest multi-tiered marketing effort to date.

"Broken Trail is the largest marketing initiative in 2006 for AMC, and on the heels of its most successful year of ratings in the network's history, coupled with this new movie event, AMC continues to maintain our loyal core audience while also attracting a younger, informed viewer," said Arlene Manos, President, Rainbow National Network Advertising Sales. "With Broken Trail, we are offering our audience an original and compelling programming event enabling us to attract key advertisers like Ford Motor Company, to deliver a customized integrated package that makes sense for their brand while providing a wide consumer appeal."

Broken Trail is the first-ever original movie event for AMC and boasts a star-studded cast including Academy Award� winner Robert Duvall who wrote, directed and plays the lead role; Oscar� nominee Thomas Haden Church, most recently acclaimed for his role in Sideways; Director's Guild� Award winner Walter Hill, best-known for Deadwood, and Emmy� Award winner Greta Scacchi, who just appeared in Syriana. The Western is a story about the waning days of the Old West where a veteran rancher and his nephew set out on an arduous horse drive from Oregon to Wyoming. On the trail, they risk their lives to rescue five innocent Chinese girls who have been sold into prostitution, transforming their trip from a demanding physical challenge into an unconventional emotional journey that will change all of their lives forever.

AMC's commitment to the original programming genre garnered record ratings growth for 2005 leading to the best year ever in the history of the network. 2005 ranked as the network's strongest year to date in Primetime HH ratings, Household, and A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos. **

**Source: Nielsen Media Research, 2005 (12/27/04-12/25/05) Primetime: M-Su 8-11p; Since beginning of Nielsen measurement 4/97. Comparisons to ad-supported network performance exclude Nick, which does not broadcast more than 51% of primetime daypart.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [june 2006]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)





[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.

[12/02/25 - 11:02 AM]
"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2026" Announces Explosive Performance Lineup
Superstar performers include 50 Cent, Charlie Puth, Chappell Roan, Demi Lovato, Maren Morris, Mariah Carey, OneRepublic, Pitbull, Post Malone, and more!

[12/02/25 - 10:19 AM]
Hallmark Channel Renews Long-Running Hit Series "When Calls the Heart" for Season 14
Additionally, original cast member Lori Loughlin is set to reprise her role of Abigail Stanton and will appear in six of the 12 episodes.

[12/02/25 - 10:03 AM]
TNT Sports & Shaquille O'Neal's New "Dunkman" Limited Series Takes Flight Thursday, Dec. 4, Showcasing 40 of the Top Dunkers from Around the World
The six-episode competition will star O'Neal as commissioner and judge alongside a rotating panel of former dunk contest champions Vince Carter, Dwight Howard, Nate Robinson and Mac McClung, and Naismith Hall of Famer Chris Webber.

[12/02/25 - 10:01 AM]
Netflix Is Developing Erotic Series "Hancock Park" with Rege-Jean Page
The Emmy nominee will star as a different kind of royalty: a member of Los Angeles high society whose family is struggling to hold onto their status.

[12/02/25 - 09:08 AM]
Stream Formula E Races Live on The Roku Channel
Join The Roku Channel for the excitement of the 2025-2026 season, kicking off this Saturday, December 6, in São Paulo, Brazil.

[12/02/25 - 09:06 AM]
"RuPaul's Drag Race" Ruveals the New Queens of Season 18, Premiering Friday, January 2 at 8:00 PM ET/PT on MTV
In the premiere episode, the new cast of queens will show their charisma, uniqueness, nerve, and talent in the first challenge of the season: "Reclaim! Renew! Rejoice!"

[12/02/25 - 09:01 AM]
The Sixth Season of the Emmy Award-Winning "My Next Guest Needs No Introduction with David Letterman" Premieres December 16
The sixth season features conversations with actor, director, and producer Michael B. Jordan, creator sensation and entrepreneur MrBeast (Jimmy Donaldson), and Emmy and Screen Actors Guild award-winning actor, producer and director Jason Bateman.

[12/02/25 - 09:00 AM]
CBS and the Recording Academy Present "A Grammy Celebration of Latin Music," A Star-Studded Special Airing Sunday, Dec. 28 on CBS and Paramount+
"NCIS" star, producer and entrepreneur Wilmer Valderrama and singer-songwriter, actress and producer Roselyn Sánchez will co-host the evening, highlighting Latin music's lasting impact and widespread influence in the United States.

[12/02/25 - 08:16 AM]
TLC's Hit Series "1000-lb Sisters" Returns on January 6 with a Brand-New Season
Sisters Amy and Tammy are stepping into transformative chapters of their lives, and nothing is off-limits.

[12/02/25 - 08:01 AM]
"Stranger Things: The Finale" Fan Screening Locations Confirmed For December 31 & January 1: Get Your Seat Now!
Fans can visit www.st5finale.com for the full list of locations and for information on how to RSVP.

[12/02/25 - 08:00 AM]
FOX Entertainment Global Secures Strong International Sales for Studio Ramsay Global Hits "Next Level Chef" and "Gordon Ramsay's Secret Service"
"Next Level Chef," produced and created by Studio Ramsay Global, has now sold in 138 territories, including ITV (UK), Bell Media (Canada), Disney/Hulu (U.S.), Foxtel (Australia), among others.

[12/02/25 - 07:31 AM]
Nicholas Hoult and Daisy Edgar-Jones Tangle in "Mosquito" for Disney+, A Wry Relationship Comedy from Writer Tony McNamara
The British powerhouse leads play Kate and Ed, a recently married couple whose secrets begin to reveal as daily life chips away at the personas they present... all started by an intrusive mosquito.

[12/02/25 - 07:23 AM]
The Ink Factory Sets Le Carre Series "Legacy of Spies" for BBC and MGM+
The cast is anchored by Matthew Macfadyen as George Smiley, Charlie Hunnam as Alec Leamas, Daniel Brühl as Jens Fielder and Devrim Lingnau Islamoglu as Doris Quinz.

[12/02/25 - 07:17 AM]
Video: "Ripple" - Official Trailer (New Series)
Watch all episodes of "Ripple" on December 3 on Netflix.