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MTV2 to Present First Annual 'All That Rocks,' A User-Generated Celebration of Everything That Matters to the MTV2 Audience
Winners to Be Determined by MTV2 Audience at allthatrocks.mtv2.com Through
Online Voting and Viewer Submitted Video Uploads Via Partnership with IFILM
'All That Rocks' Premieres on MTV2 on Sunday, July 30th at 9 PM ET/PT
NEW YORK, June 20 -- MTV2 announced today the first-ever
"All That Rocks," a user-generated celebration dictated by the tastes of
MTV2 viewers. "All That Rocks" is the first show of its kind to recognize
the emerging "Do It Yourself" generation obsessed with technology and pop
culture with an attitude influenced only by what rocks their world. Hosted
by Bam Margera, "All That Rocks" is set to air on MTV2 on Sunday, July 30th
at 9 PM ET/PT and will feature some of today's hottest, up and coming
artists including Lil Wayne, Flyleaf, and a special performance by 30
Seconds to Mars filmed at NYC's CBGB's.
"MTV2's first annual All That Rocks allows us to give our audience a
chance to be front and center by honoring everything they think is hot
right now -- from the music and bands to the video games and gadgets they
love," stated David Cohn, GM, MTV2. "The show is an all access pass to what
truly matters to our audience -- driven by them, for them -- saluting
everything that they think rocks."
"All That Rocks" gives the MTV2 viewers an opportunity to truly take
their 'DIY' attitude to another level. Through a partnership with IFILM, in
which they are providing the video upload functionality for MTV2, visitors
to allthatrocks.mtv2.com will be able to vote and upload "shout outs,"
videos of themselves endorsing and supporting their favorite "All That
Rocks" nominees, and may eventually make their way on-air into promos as
well as the show. In addition, Virgin Mobile users will be able to vote for
their favorite "All That Rocks" nominees through the *MTV area on their
phones. Viewers will also be able to check out MTV Overdrive closer to the
"All That Rocks" airdate and check out the show on-demand, as well as check
out exclusive bonus performances from Flyleaf, Lil Wayne and 30 Seconds to
Mars. Viewers also have a hand in how the big night rolls out on-air as
audience members will be given video cameras to help capture the entire
event for television.
The nominees for the first annual MTV2 "All That Rocks" are:
Freshest MC
Lupe Fiasco
Rick Ross
Yung Joc
Breaking New band (Sponsored by GM)
Panic! At The Disco
Avenged Sevenfold
Flyleaf
The Almighty King of Rock
M Shadows (Avenged Sevenfold)
Gerard Way (My Chemical Romance)
Serj Tankian (System of a Down)
Mandatory Attendance - Best Festival
Bonnaroo
Lollapaooza
Bamboozle
There Are None Higher, Ultimate Metal God
Mastodon
As I Lay Dying
Lamb of G-d
Sucker Free MVP
Lil Wayne
TI
Three Six Mafia
Most Critical Hardware
Video Ipod
PSP
Blackberry 8700c
Sickest Sports Moment (Sponsored by Subwawy)
Shane Dorian's Tube Ride (Tahiti's, Teahupoo on September 11, 2005)
Danny Ways Great Wall of China Skateboard Jump (July 9, 2005, Beijing,
China)
Mike Metzger Caesar's Palace Jump
Insane New Game
Resistance: Fall of Man: Sony ps3
Gears of War: Microsoft Xbox 360
Zelda: Twilight Princess: Nintendo Wii
"MTV2's All That Rocks" is sponsored by Slim Jim, Subway, GM, Virgin
Mobile and HP.
For complete information on the "MTV2's All That Rocks" including
programming information, news, details on the nominees, presenters,
performers and much more, visit http://www.mtv2.com.
Now reaching over 60 million homes, MTV2 reflects the way our audience
consumes media. The look and feel of the network is fast-paced,
multitasked, and predominantly inspired by the internet and the world of
video games. MTV2 is the premier destination for our audience to find the
hottest mix of music videos, long form music programs, exclusive access to
their favorite bands, and ground breaking music before it hits mainstream
while combining their other passions through a compelling line-up of
creative lifestyle and cross platform programming. MTV2 ended a
tremendously successful 2005 with its highest rated year in its history
among P 12-34 and among Males 12-24. In addition, during the first quarter
of 2006, MTV2 reached another milestone with its highest rated quarter ever
in channel history, with its 13th consecutive quarter of ratings growth
among P 12-34.
IFILM is the premier online destination for user-generated and
professional short-form entertainment. With one of the industry's largest
online video libraries, IFILM curates and programs user generated video,
music videos, movie clips, short films, TV clips, video game trailers,
action sports content, and its renowned 'viral videos' collections. Through
its broad network of distribution partners, IFILM content can be found on
portals, social networks, blogs, consumer electronics devices, television
networks, and mobile video services. The company recently launched its
first television series, the hit Web Junk 20 show, in collaboration with
VH1. IFILM is owned and operated by MTV Networks.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 100 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
95 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV
http://www.mtv.com
http://www.mtv2.com
http://allthatrocks.mtv2.com
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