[06/27/06 - 12:00 AM]
The Closer and Saved Power TNT to Cable's Top Spot for Q2 2006

[via press release from TNT]

The Closer and Saved Power TNT to Cable�s Top Spot for Q2 2006

June 27, 2006

With the enormous success of its record-breaking original series The Closer and new hit series Saved, TNT scored a major victory by ranking as cable�s #1 network for the quarter in prime time and total day among key adult demos and in prime time among persons 2+ and households. The Closer set an all-time record with its season premiere and ranks as the top program in June among key adults, while Saved ranks as ad-supported cable�s top new original scripted series of the year.

Q2 and June 2006 ratings highlights for TNT:

� For Q2 2006, TNT ranked as cable�s #1 network in cable prime among adults 18-49 (1,204,000); adults 25-54 (1,257,000); persons 2+ (2,585,000); and households (2,007,000), as well as cable�s #1 network in total day among adults 18-49 (671,000) and adults 25-54 (672,000).

� TNT�s Tuesday, June 12, premiere of The Closer set ad-supported cable records for the largest delivery ever of persons 2+ (8,278,000) and households (6,039,000) for an original scripted series telecast and ranked as ad-supported cable�s top program of the month among adults 25-54 (3,571,000).

� TNT�s new original series Saved currently ranks as ad-supported cable�s #1 new original scripted series of the year among adults 18-34 (498,000); adults 18-49 (1,696,000); adults 25-54 (2,134,000); persons 2+ (4,212,000); and households (3,347,000).

� TNT�s Monday, May 22, telecast of the NBA Playoff game between the Mavericks and the Spurs ranked as ad-supported cable�s #1 program of the quarter among adults 18-49 (3,838,000) and adults 25-54 (3,630,000), with the May 22 telecast of the Clippers/Suns NBA Playoff game ranking second for the quarter among adults 18-49 (3,520,000). The NBA Playoffs on TNT showed growth among key adult demos, key male demos, households and persons 2+ when compared to TNT�s 2005 coverage.

� For June, TNT ranked as cable�s #1 network among adults 18-49 (658,000) and adults 25-54 (676,000) in total day. TNT also beat UPN and The WB in broadcast prime for the month among adults 18-49, adults 25-54, men 18-49, men 25-54, persons 2+ and households.

� For the final week of June, TNT ranked as ad-supported cable�s #1 network in prime time among adults 25-54 (1,199,000), as well as in total day among adults 18-49 (651,000) and adults 25-54 (671,000).

Turner Network Television (TNT), a division of Turner Broadcasting System Inc., is television�s destination for drama and one of cable�s top-rated networks. It offers original movies and series, including the detective drama series The Closer, starring Golden Globe� and Screen Actors Guild Awards� nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Q2 2006 Ratings Period: 3/27/06-6/25/06

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)

  [june 2006]  


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