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HALLMARK CHANNEL AWARDED TWO GOLD 2006 PROMAX AWARDS
Hallmark Channel has been presented with two Gold 2006 Promax Awards. A
Consumer Promotion Campaign Gold was awarded for �Kraft/Mystery Woman, Mystery
Moments,� a series of spots featuring Kellie Martin promoting the original movie
entitlement and the advertiser�s product. A Movie Promotion � �Made-for-TV Movies�
Gold was awarded for �Hallmark Channel Mystery Movies,� the launch spot for the
channel�s successful mystery movie franchise.
The PROMAX Awards are recognized around the globe as the highest accolade
for promotion and marketing professionals working in today's electronic media . They
are given to companies and individuals whose work is judged by a panel of promotion
and marketing professionals using three measures: overall creativity, production quality
and results in achieving marketing objectives.
�It is an honor and an inspiration to be recognized at this level by our peers
within the promotion and marketing fields,� said Marvin Dorson, Senior Vice President,
Creative Services for Hallmark Channel and Hallmark Movie Channel.
�We are amazed daily at the creative excellence and energy that abounds in
Marvin�s department,� said David Kenin, Executive Vice President, Programming,
Hallmark Channel and Hallmark Movie Channel. �He and his people rock.�
PROMAX&BDA are the world's foremost organizations working on behalf of
those involved in the promotion, marketing, and design of all electronic media. Members
work in television, radio, and digital media providing the world's leading educative forum
for the exchange of information, experience, and ideas. PROMAX is the world's premier
association of promotion and marketing professionals in electronic media -- those
responsible for building audiences and revenues for their organizations. BDA is the
world's leading association of designers involved in all aspects of electronic design for
the broadcast, broadband, and multimedia world. They are unified in many activities
because the work of promoters and designers is often inextricably linked.
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of 74 million
subscribers. The program service is distributed through more than 5,300 cable systems
and communities as well as direct-to-home satellite services across the country. Crown
Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through
its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition
Television.
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