CBS TO KICK OFF "THE AMAZING RACE PROMOBILE TOUR" WITH HELP FROM A PEORIA, ILLINOIS FAMILY
Beginning June 30, CBS steers its promotional machine into unchartered territory when the Network advertises on a motor home commandeered by a Peoria, Illinois man who is traveling the country this summer along with his wife and four teenage sons.
The family devised the innovative concept to sell advertising space on their motor home by posting information about their summer vacation plans on EBay.
"I saw this posting on the web and immediately thought a traveling motor home would be the perfect vehicle to reach 'Amazing Race' viewers this summer," commented George Schweitzer, President of the CBS Marketing Group. "What better way to reach our core audience than by visiting them on the road and on their vacations at tourist sites across the country."
Beginning June 30, the Amazing Race Promobile will begin its journey from Peoria and will travel to various cities across the United States, visiting national landmarks including Yellowstone National Park and the Rocky Mountains, baseball games, campgrounds and annual summer events. During these visits, the family will canvas the city, disseminating promotional material for THE AMAZING RACE and spreading the word about the upcoming season and its new Sunday night time period. With cameras rolling, the family will interview people they meet along the way and will catch up with former Amazing Racers when they visit their hometowns. The interviews will appear as a webcast that will be streamed online on the CBS.com broadband channel, "Innertube." The Amazing Race RV tour stops include: Des Moines, Iowa; Lincoln, Neb.; Denver; Salt Lake City; Yellowstone National Park; Billings, Mont.; Bismarck, N.D.; Minneapolis; Madison, Wisc., Milwaukee; Chicago; Nashville, Tenn. among others.
THE AMAZING RACE will air Sundays (8:00-9:00 PM, ET/PT) beginning this fall on CBS.