or


[08/01/06 - 12:00 AM]
The Heat Is On: USA Is #1 Again in July

[via press release from USA]

THE HEAT IS ON: USA IS #1 AGAIN IN JULY

THE HEAT IS ON: USA IS #1 AGAIN IN JULY

NEW YORK, NY � August 1, 2006 � With its originals series and movies ranking as twenty of the top thirty telecasts for the month of July 2006, USA Network ranked #1 in basic cable prime for the month in all key demos and earned its largest monthly audience ever among P25-54 (1.4 million) and total viewers (3 million).

USA's five original series continued to dominate their nights in July, with USA ranking #1 on Monday with WWE MONDAY NIGHT RAW, MONK and PSYCH winning Friday nights, and THE 4400 and THE DEAD ZONE taking the top spots on Sunday.

� WWE MONDAY NIGHT RAW was the most watched series on basic cable in July among P18-49. That strength led USA to the #1 rank among entertainment networks on each Monday night of the month among P18-34 and P18-49. WWE's delivery on USA in July topped the program's delivery on Spike during the previous year (July 2005), with +8% more households, +7% more total viewers, +7% more P18-34 viewers and +2% more P18-49 viewers.

� USA won Friday nights with strong performances from original series MONK and PSYCH, which ranked as the top two programs in basic cable prime on each Friday night since their premieres among both P18-49 and P25-54. MONK's season 5 premiere on 7/7/06 earned more viewers than any scripted hour in basic cable ever before it in the Friday 9p hour (5.3 million viewers), and PSYCH debuted on the same night as the most watched series premiere on basic cable this year with an average of 2.9 million in P25-54. PSYCH also ranked as the #1 series on basic cable in July, with an average of 2.5 million in P25-54 for its four episodes to date.

� The back-to-back episodes of MONK and PSYCH represent the top block of original series on basic cable this summer with 2.5 million viewers in P25-54 for the first four weeks of their seasons.

� THE 4400 and THE DEAD ZONE were the top two series on Sunday in July, ranking as the #1 and #2 series telecasts on each Sunday night of the month in the key P25-54 demo.

USA also found success with its movies this month, as the premiere of PIRATES OF THE CARIBBEAN: CURSE OF THE BLACK PEARL on Saturday 7/15/06 was the #1 telecast in basic cable prime for the entire month of July with 3.9 million in P25-54. It was the biggest theatrical movie in USA's history (since at least 1993, when Nielsen program data became available), and was the largest theatrical movie on basic cable in five years (since 2001) in the P25-54 demo. On the Saturday night of the movie's airing, USA was the #1 network in all of television, beating all broadcast and cable networks in 8p-11p prime in every key demo.

USA Network earned significant growth over July 2005 in all key demos, with a +27% increase in households, a +39% increase in P18-34 delivery, a +31% increase in P18-49 delivery, a +31% increase in P25-54 delivery and a +33% increase in total viewers (most current vs. pre-DVR data). USA also dropped to a median age of 46.8 in July 2006, down one and a half years from the previous year (median age of 48.3 in July 2005).

* Please note: data is Most Current blend of Live+7 data for 6/26/06-7/16/06 and Live+SD data for 7/17/06-7/30/06.

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2006]  
S
M
T
W
T
F
S
  


· 4400, THE (USA)
· DEAD ZONE, THE (USA)
· MONK (USA)
· PSYCH (USA)
· WWE RAW (USA)











[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.

[03/03/15 - 11:04 AM]
Spike TV Partners with Legendary Pictures to Develop Original Scripted Series, "Emergency Broadcast"
"Emergency Broadcast" is a format-breaking series about everyday heroes who tirelessly work together to combat national and global catastrophes.

[03/03/15 - 11:01 AM]
Jillian Michaels to Star in New Spike TV Series "Sweat Inc."
The series, produced by 3 Ball Entertainment, goes into production this summer and will premiere this fall.