or


[08/02/06 - 12:00 AM]
Hallmark Channel Breaks Out the Bubbly in Celebration of 5th Anniversary Successes

[via press release from The Hallmark Channel]

Hallmark Channel Breaks Out the Bubbly in Celebration of 5th Anniversary Successes

Independent Network Accomplishes Extraordinary Achievement in Short Time As Hallmark Channel Turns Five, the Network Celebrates its Continuing Triumphs in Programming, Ratings, Distribution and Ad Sales

STUDIO CITY, Calif., Aug. 2 -- Despite the early naysayers, since its unveiling on August 5, 2001, independent Hallmark Channel is an incredible success story. It has been lauded for having one of the most successful launches in cable history, for adding more subscriber homes than any other cable network in that time period, for adding more viewers than any other cable network since launch, for having the most engaged viewers of any cable network and for its leadership in the programming of original movies.

"We achieved some wonderful successes, despite the challenges of launching during a difficult environment, thanks to the belief our customers -- viewers, distributors and advertisers -- have in Hallmark Channel," said Paul FitzPatrick EVP and COO, Crown Media Holdings, Inc. He also noted that the organization, led by the senior leadership of David Kenin, Bill Abbott, Bill Aliber and Laura Masse, has worked diligently on meeting Hallmark Channel's vision.

Key benchmarks for Hallmark Channel:

* Hallmark Channel is a leader in original movie programming;

* the network continues to rank in the Top 10 among household ratings and Adults and Women 25-54 delivery, and just this past month (July) ranked #4 in Prime Time HH ratings;

* the network is currently in 74 million homes; and,

* it boasts the #1 Prime Time length-of-tune among all ad-supported cable networks.

A Leader in Original Movies

Hallmark Channel has built a stellar reputation the past five years by creating original movies that resonate with audiences of all ages; movies characterized by cinematic excellence and strong stories; and, movies that are relevant to viewers and their lives. The programming underscores the network's key asset -- its brand -- with programming that is family friendly and focuses on family, caring, trust and celebration.

Also key to the network's Original movies is the line-up of recognizable talent that has come to call Hallmark Channel "home." Patrick Duffy, Patty Duke, Dick Van Dyke, Katherine Heigl, Shirley Jones, Stacy Keach, John Larroquette, Shelley Long, Kellie Martin, Judy Reyes, Doris Roberts, Tori Spelling and Lea Thompson are among those who have starred and continue to star in the network's original movies, including its popular Mystery Movie franchises, "Mystery Woman," "Jane Doe" and "McBride."

Launch-to-Date Hallmark Channel's Ratings Soar

When Hallmark Channel launched in 2001, the network ranked #37 in Total Day HH ratings and #29 in Prime Time HH ratings. Currently, the channel ranks #10 in Total Day HH ratings and #4 in Prime Time HH ratings, an increase of +300% and +180%, respectively. The network also ranks in the Top 10 among Adults and Women 25-54 Total Day delivery.

In addition, since the network's launch Hallmark Channel has added more viewing homes and more total viewers P2+ than any other ad-supported cable network. The network added 537,000 homes and 672,000 total viewers in Total Day, and 873,000 homes and 1,151,000 total viewers in Prime Time.

Since launching, the ratings for Hallmark Channel's Original movies have grown significantly year-to-year. In the 2001-2002 season, the average HH rating of a premiere original movie was a 0.8 with 317,000 homes; in the 2005-2006 season, the average HH rating currently stands at a 1.9 with 1,347,000 homes. This marks an impressive +138% increase in HH ratings and an outstanding +325% increase in HH delivery. The same story holds true for the channel among Adults and Women 25-54 delivery with a +219% and +269% increase since launch, respectively.

Hallmark Channel also ranks among the Top 10 for year-to-year Prime Time growth (July '06 vs. July '05) in HH and key demos, ranking it #5 in HH growth, #8 in W18-49 and #8 in W25-54.

Hallmark Channel is a Home for the Holidays with some of the highest viewership occurring during the cross-promoted and highly publicized Holiday season. Since launch, the Top 3 highest-rated Original movies on Hallmark Channel are holiday movies:

* "Meet the Santas," 3.6 HH rating (12/17/05)

* "Loves Long Journey," 3.0 HH rating (12/3/05)

* "Single Santa Seeks Mrs. Claus," 3.0 HH rating (12/11/04)

This upcoming holiday season, the channel will have the U.S. network premiere of the Academy Award(R)-winning feature film, "March of the Penguins."

Significant Distribution Gains -- More Than Any Cable Network

Hallmark Channel is currently available in 74 million homes, having achieved an unprecedented gain of more than 50 million full-time subscriber homes since launching in August 2001. This impressive growth marks the channel as the fastest-growing cable network during the time period.

The #1 Prime Time Length-of-Tune Among All Cable Networks For three straight quarters (4Q '05-2Q '06) Hallmark Channel ranked #1 in HH Prime Time length-of-tune and among the Top 2 in A25-54 LOT. In second quarter '06, the network averaged 27.4 minutes in HH LOT and 22.5 minutes in A25-54 LOT, among all ad-supported cable networks. By keeping viewers tuned in, the network is able to offer sponsors a solid return on investment amidst a crowded advertising landscape.

Year-to-date Hallmark Channel's original movies delivered 9 of the top 10 highest length-of-tune premieres among P2+, 6 of the top 10 original movie premieres among P25-54 LOT, including the #1 and #2 movies, and 5 of the top 10 original movie premieres among W25-54 LOT, also including the #1 and #2 movies. In addition, the network delivered 4 of the top 10 highest original movies among viewer ad retention scoring the #1 and #2 spots. The #1 movie in LOT, "Our House," delivered 41.1 minutes among P2+. "Our House" was also the #1 movie in audience retention retaining 100.5% of its total viewing audience (P2+).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 74 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

Source: Nielsen Media Research

SOURCE Hallmark Channel





  [august 2006]  
S
M
T
W
T
F
S
  


· JANE DOE (HALLMARK)
· LOVE'S LONG JOURNEY (HALLMARK)
· MCBRIDE (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· MYSTERY WOMAN (HALLMARK)
· OUR HOUSE (HALLMARK)
· SINGLE SANTA SEEKS (HALLMARK)





[06/26/17 - 01:21 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, Debuts July 9 on HBO
Director Allen Hughes filmed Jimmy Iovine and Dr. Dre with unfettered access over a three-year period.

[06/26/17 - 01:06 PM]
"Fuller House" Returns Friday, September 22!
September 22, 2017 is the 30th anniversary of the original "Full House" premiere.

[06/26/17 - 12:15 PM]
Tuesday Nights Are Brave, Bold and Original with the Fifth Season Premiere of "The Fosters" and Two-Hour Series Premiere of New Original Drama "The Bold Type," on Tuesday, July 11
Both premieres will also be available on the Freeform app and Freeform.com (same date and time).

[06/26/17 - 10:17 AM]
Showtime(R) Presents "Tiffany Haddish: She Ready! From the Hood to Hollywood"!
In this hour-long special, the Los Angeles native tackles subjects ranging from her early days in foster care and being bullied on the playground to getting revenge on ex-boyfriends and introducing Will and Jada Pinkett Smith to Groupon.

[06/26/17 - 10:07 AM]
MTV Elevates Its Talent Game with New Comedy Series "SafeWord" from the Producers of "Lip Sync Battle"
"SafeWord" will premiere on Thursday, July 13, immediately following a new episode of "Wild 'N Out" and as part of MTV's "Throwdown Thursdays" comedy block.

[06/26/17 - 10:05 AM]
Nickelodeon Brings O-Town, Hillwood, Bikini Bottom, and More to Life at Comic-Con International: San Diego July 20-23, 2017
Nick will showcase its fan-favorite characters and popular shows with one-of-a-kind activations, panels, talent signings and interactive experiences.

[06/26/17 - 08:41 AM]
Sunday's Broadcast Ratings: Game Show Lineup Puts ABC on Top
The Alphabet's "Celebrity Family Feud" tops the night among adults 18-49.

[06/26/17 - 08:14 AM]
Hit Comedy Series "Ballers," Starring Dwayne Johnson, Returns for Season Three July 23, Exclusively on HBO
Guest stars include Richard Schiff, Steve Guttenberg, Steven Weber, Emayatzy Corinealdi and Serinda Swan.

[06/26/17 - 07:06 AM]
Yo! Spike Lee's New Joint, A Netflix Original Series Premieres on Thanksgiving, November 23, 2017
"She's Gotta Have It" from Academy Award(R) nominated director Spike Lee is a 10-episode contemporary update of Lee's 1986 revolutionary debut film.

[06/26/17 - 07:03 AM]
Nat Geo Releases Free Streaming of Highly Acclaimed Coal Documentary, From the Ashes
Starting today, through July 3, this important and timely film will be available commercial-free and unauthenticated via YouTube, Facebook, Hulu, Amazon, Google Play and VOD and unauthenticated on Natgeotv.com and Nat Geo TV Apps.

[06/26/17 - 07:01 AM]
ABC Discovers: Digital Talent Competition Now Live in the U.S.
Actors 18 and older are encouraged to visit ABCDiscovers.com to enter the contest for the chance to receive a one-year $25,000 talent deal with ABC.

[06/26/17 - 07:00 AM]
This Thursday, Join Justin Roiland and Dan Harmon for a Live, Spontaneous Evening of "Rick and Morty"
It all starts at 9:00/8:00c on AdultSwim.com.

[06/26/17 - 06:16 AM]
Marvel's New Television Series "Marvel's Inhumans" Will Premiere on ABC on Friday, September 29
The legendary comic book series will be brought to life in a way that has never been done before, as a version of the first two episodes will be shown globally in IMAX theatres for a two-week period, beginning September 1.

[06/26/17 - 06:05 AM]
Amazon Greenlights Untitled Hannah Grant Tour de France Project Exclusively for Prime Video
The series follows Grant as she and her crew source and prepare healthy, high-performance meals for Team Orica-Scott's nine riders during the 23-day endurance race that covers 21 stages and 2,200 miles.

[06/26/17 - 06:02 AM]
TLC Begins Casting Families, Friends and Neighbors for the Return of Hit Series "Trading Spaces"
After 10 years, one of the most beloved home design shows that started the home makeover craze is returning and looking for families and neighbors who would like the chance to have a room in their home renovated.