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[08/02/06 - 12:00 AM]
New Logo Series to Chronicle Twin Brothers as They Launch Music Career and Come Out; ''Jacob & Joshua: Nemesis Rising'' to Premiere in October 2006; Expansive Multi-Platform Component Central to MTV Networks and Logo Strategy

[via press release from Logo]

New Logo Series to Chronicle Twin Brothers as They Launch Music Career and Come Out; ``Jacob & Joshua: Nemesis Rising'' to Premiere in October 2006; Expansive Multi-Platform Component Central to MTV Networks and Logo Strategy

Smart Multimedia Gallery Jacob & Joshua Miller comprise the pop/rock band "Nemesis" (www.nemesiswebsite.com). Photo credit: Greg Henry. NEW YORK--(BUSINESS WIRE)--Aug. 2, 2006--Logo, a division of Viacom Inc.'s (NYSE:VIA) (NYSE:VIA.B) MTV Networks, today announced the pickup of original reality series "Jacob & Joshua: Nemesis Rising," which follows Curb Records recording artists Jacob and Joshua Miller, identical twin brothers from Montana, who make up the pop/rock group "Nemesis."

The series, which is currently in production and set to premiere October 16 @ 10 PM ET/PT, chronicles the twins as they attempt to make it in the cutthroat music industry and, at the same time, come out publicly about their sexual orientation. Logo is the nation's leading 24/7 channel and source of entertainment for the lesbian, gay, bisexual and transgender audience.

"'Jacob & Joshua: Nemesis Rising' proves living a dream and being true to one's self are not mutually exclusive," said Brian Graden, President, MTV Networks Music Group Entertainment; and President, Logo.

Complementing the series will be significant digital, wireless and online features, including episode availability on download-to-own services and interviews, diaries and other behind-the-scenes videos at LOGOonline.com. In addition, the series' first episode will be made available via streaming video at LOGOonline.com at no cost. Providing Logo's audience with broad multi-platform content is part of MTV Networks' and Logo's strategy to give viewers access to entertainment wherever and whenever they want it.

"Jacob & Joshua: Nemesis Rising" follows identical twins who could not be more different. Joshua is a free spirit, a party boy and exceedingly single while Jacob is focused, driven and involved in a long-term relationship. As singers the duo harmonize perfectly with Jacob leaning more toward pop and Joshua a little more toward rock n' roll.

After uprooting themselves from their country home in Montana to Los Angeles, the twins find themselves at a critical crossroads professionally and personally. They need a hit record or they face being dropped from their label. Breaking new ground in the pop music world, the twins will be marketed as openly gay artists necessitating their "coming out" to their family, friends and fans.

Confronting their family is particularly difficult. Raised as Jehovah's Witnesses, the decision to come out would mean the church will instruct their parents never speak with the boys again. The tension between the twins is thick: While Jacob is extremely confident about this decision, Joshua vacillates, considering the potential damaging effects on their career and the potential devastating loss of their family. In the end, both are united in their determination to rise up above the rest and make it.

From Logo and STILETTO Television, the series is executive produced by Mark C. Grove, Garry C. Kief, and Troy P. Queen of STILETTO Television.

ABOUT LOGO:

Logo is the ad-supported network targeting lesbian, gay, bisexual and transgender (LGBT) viewers, launched by MTV Networks. The network launched June 30, 2005 with more than one thousand hours of content and has approximately 20 million subscribers across the United States. Logo provides LGBT audiences with a place where they can see themselves and be themselves through a mix of original and acquired entertainment programming that is authentic, smart and inclusive. Logo joins Viacom's roster of popular and highly targeted cable networks which includes MTV, Comedy Central, BET and Spike TV.

ABOUT STILETTO TELEVISION:

STILETTO Television develops, produces and distributes original programs designed to entertain, inform and captivate. The company's ground-breaking work includes the first original musical movie made for Television and continues with national recognition for their documentaries on American issues. STILETTO Television's latest project is the new Logo series "Jacob & Joshua: Nemesis Rising," executive produced by STILETTO Television principals Mark C. Grove, Garry C. Kief and Troy P. Queen. STILETTO Television has produced twenty years of Barry Manilow specials throughout the world. This includes the PBS special "Barry Manilow: Music and Passion" which earned two Emmy Award nominations this year.

ABOUT MTV NETWORKS:

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [august 2006]  
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