or


[08/07/06 - 12:00 AM]
ABC Television Network Chooses Arenas as Hispanic Marketing Agency of Record

[via press release from ABC]

ABC TELEVISION NETWORK CHOOSES ARENAS AS HISPANIC MARKETING AGENCY OF RECORD

ARENAS TO MARKET �UGLY BETTY� AND �DESPERATE HOUSEWIVES� TO THE GROWING U.S. HISPANIC MARKET

ABC Entertainment has selected Arenas as the Hispanic agency of record announced Marla Provencio and Michael Benson, co-senior vice presidents, Marketing, ABC Entertainment. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative, targeting the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime�s �Ugly Betty� and �Desperate Housewives.� �Bringing Arenas on board, a recognized leader in the field of Hispanic marketing, is an integral part of our strategy to reach the estimated 44.1 million Hispanics in the United States, most of which are bilingual and bicultural,� said Marla Provencio. �Adding Arenas to our cache strengthens our brand identity in the Hispanic community.�

�ABC programming is full of diverse casts that are both relevant and appealing to the Hispanic market,� added Michael Benson. Specifically targeting this powerful segment of the population makes good business sense and also reflects ABC�s commitment to connecting with our consumers in ways that are organic and meaningful.�

�We commend the ABC Television Network executives, in their efforts to expand their audience base, for having the vision to aggressively target the U.S. Hispanic market. I�d like to personally thank ABC for their faith in Arenas to deliver more bilingual and monolingual English Hispanic viewers to their shows. I also feel that in winning this account it is a testament to the high caliber of professionals that make up the Arenas team,� said Santiago Pozo, CEO of Arenas.

�The team and I look forward to this incredible partnership and opportunity with ABC,� added Elizabeth Barrutia, executive vice president of Marketing and Media for Arenas, who lead the Arenas team in their presentation to ABC.

Based in Beverly Hills, and started 18 years ago by CEO Santiago Pozo, Arenas has the distinction of being the oldest Hispanic marketing agency in entertainment. Their client roster has included studios Disney, Universal, Paramount, Warner Bros., DreamWorks and MGM, as well as Universal Home Entertainment, Buena Vista Home Entertainment, PBS and Universal Studios Hollywood.

About ABC:

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� �Extreme Home Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About Arenas:

Arenas Entertainment, a diversified entertainment and media company founded in 1988, is the leading Hispanic marketing company in the entertainment industry, having marketed over 250 films for major motion picture studio clients. With a unique team of experienced bilingual and bicultural executives, Arenas creates tailored Latino marketing campaigns through marketing strategy, creative advertising, media planning, media buying, research, publicity and promotional efforts.





  [august 2006]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GEORGE LOPEZ SHOW, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SUPERNANNY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)





[07/25/14 - 07:06 PM]
Video: "The Originals" Season 2 First Look Video
After a fairytale recap, fans were treated to one mother of a first look at the upcoming second season to kick off the panel.

[07/25/14 - 07:05 PM]
Video: "Mike Tyson Mysteries" Extended Preview Video
Fans at the panel were treated to an extended preview of the adult animated series that premieres this fall on Adult Swim and stars Tyson as the head of a mystery-solving team.

[07/25/14 - 07:04 PM]
Video: "The 100" Season 1 Highlight Video
Watch the recap of the show's freshman run from today's panel at the San Diego Comic-Con.

[07/25/14 - 07:03 PM]
Video: "Arrow" Season 3 Sneak Peek Video
Catch a first glimpse of the action-packed series' third season, including views of Colton Haynes in the Arsenal costume, Brandon Routh as Ray Palmer and Karl Yune as Maseo.

[07/25/14 - 04:15 PM]
Video: Watch the Sneak Peek at Season 10 of "Bones" That Debuted Today at San Diego Comic-Con
Look for said run to kick off on Thursday, September 25 at 8:00/7:00c.

[07/25/14 - 03:18 PM]
Video: Starz Releases New Official "Outlander" Video Trailer at San Diego Comic-Con
The new trailer was presented exclusively to over 1,000 zealous "Outlanders" during the Starz panel.

[07/25/14 - 02:53 PM]
Comedy Central(R) Gives Third Season Renewals to "Drunk History" and "Nathan for You"
"Is there any comedy well deeper to draw from than history and business marketing?" asked Kent Alterman.

[07/25/14 - 02:43 PM]
The Summer Season Finale of OWN's Popular Series "The Haves and the Have Nots" Will Air Tuesday, July 29 at 9 P.M. ET/PT
During the season finale, viewers will get a chance to see a sneak peek of Tyler Perry's sexy new drama "If Loving You is Wrong."

[07/25/14 - 02:17 PM]
Video: MTV's "Teen Wolf" -- Mid-Season Trailer
The trailer debuted yesterday during the show's panel at San Diego Comic-Con.

[07/25/14 - 02:08 PM]
Video: HBO Confirms New Cast Members for Fifth Season of "Game of Thrones"
Among the new actors are Alexander Siddig, Toby Sebastian, Nell Tiger Free, Enzo Cilenti, Jessica Henwick, Rosabell Laurenti Sellers, Keisha Castle-Hughes and Jonathan Pryce.

[07/25/14 - 01:10 PM]
Video: Hot New Trailer for "Serial Ape-Ist 2: Monkey See, Monkey Kill"
Plus: check out the Season 7 Highlight Reel from "The Big Bang Theory."

[07/25/14 - 12:47 PM]
AMC Announces "The Walking Dead" Season 5 Premiere on Sunday, October 12 at 9PM ET/PT
The new season will once again be followed by "Talking Dead" and "Comic Book Men."

[07/25/14 - 12:19 PM]
Discovery Channel's "Airplane Repo" Returns with Higher Altitudes, Higher Stakes and a Fierce Female Pilot
The series returns for an all-new season on Friday, August 22 at 10:00/9:00c.

[07/25/14 - 12:00 PM]
Cartoon Network Re-ups the Funny with More "Adventure Time," "Regular Show," "Uncle Grandpa," "Steven Universe" and "Clarence"
"We have created global momentum with this group of home-grown series," said Rob Sorcher, chief content officer for Cartoon Network.

[07/25/14 - 10:35 AM]
AMC Greelnights "White City" Pilot
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.