[08/08/06 - 12:00 AM]
USA's Summer Continues as #1 Network

[via press release from USA]


NEW YORK � August 8, 2006 � In the sixth week of 3Q06, USA continued its successful summer run as the #1 ranked network in basic cable prime among households (2.4 rating), P18-49 (1.3 million), P25-54 demos (1.3 million) and total viewers (2.9 million).

USA's original series dominated their nights again, with USA ranking #1 on Monday with WWE MONDAY NIGHT RAW, MONK and PSYCH winning Friday night, and THE 4400 and THE DEAD ZONE as the top two original series on Sunday.

� WWE MONDAY NIGHT RAW telecasts at 10p and 9p on Monday were the top two basic cable programs of the night among P18-49, and USA was the #1 network in basic cable prime on Monday among P18-34 (1.1 million) and P18-49 (2.1 million).

� USA's MONK and PSYCH were the top two programs in basic cable prime on Friday, with MONK taking the #1 spot among households and total viewers, and PSYCH ranking #1 among P18-49 and P25-54. MONK and PSYCH were the only programs to average over two million viewers in the key P25-54 demo in Friday prime.

� USA was by far the #1 network in basic cable prime on Friday among households (3.3 rating), P18-49 (1.6 million), P25-54 (1.8 million), and total viewers (4.2 million), topping the nearest competitor by 105% in the key P25-54 demo.

� USA's THE 4400 and THE DEAD ZONE once again ranked as the top two original series in prime on Sunday, with an average of 1.8 million and 1.4 million P25-54 respectively.

USA Network surpassed its ratings for the same week last year (8/01-8/07/05) in all key demos, up 16% in households, up 2% in P18-34 delivery, up 15% in P18-49 delivery, up 19% in P25-54 delivery, and up 21% among total viewers

* Please note: all data is Live+SD unless otherwise noted.

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [august 2006]  

· 4400, THE (USA)

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