or


[08/10/06 - 12:00 AM]
NBC and 20th Century FOX Television Launch Large-Scale MyspacE.com Profile for 'My Name Is Earl' with Unique Social Marketing Co-Promotion 'Friends of Earl'

[via press release from NBC]

NBC AND 20TH CENTURY FOX TELEVISION LAUNCH LARGE-SCALE MYSPACE.COM PROFILE FOR 'MY NAME IS EARL' WITH UNIQUE SOCIAL MARKETING CO-PROMOTION 'FRIENDS OF EARL'

NBC AND 20TH CENTURY FOX TELEVISION LAUNCH LARGE-SCALE MYSPACE.COM PROFILE FOR 'MY NAME IS EARL' WITH UNIQUE SOCIAL MARKETING CO-PROMOTION 'FRIENDS OF EARL'

NBC AND 20TH CENTURY FOX TELEVISION LAUNCH LARGE-SCALE MYSPACE.COM PROFILE FOR 'MY NAME IS EARL' WITH UNIQUE SOCIAL MARKETING CO-PROMOTION 'FRIENDS OF EARL'

Post Your Photo on MySpace.com/MyNameIsEarl and Win a Chance to Have It Appear During Broadcast of the Hit NBC/20th Comedy Series "My Name Is Earl"

MySpace Community Also Offers User-Generated Content, Sneak Previews of 'Earl' Season One DVD and Soundtrack, 'Earl' Content for Cell Phones and 'Earl'-Licensed Merchandise

BURBANK - August 10, 2006 -- In a first-of-its-kind promotion, NBC and 20th Century Fox Television will partner with MySpace.com -- the leading online social community --to offer users an opportunity to submit a photo and have a chance to see their mug featured as a "Friend of Earl" in one of the first three episodes of "My Name Is Earl" (Thursdays, 8-8:30 p.m. ET). The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group, Gary Newman and Dana Walden, Presidents, 20th Century Fox Television, and Shawn Gold, Senior Vice President of Marketing and Content, MySpace.com.

At the end of each episode, the series' production credits normally conclude with the "Amigos de Garcia" ("Friends of Garcia") logo � the executive producer Greg Garcia's production company slate that normally features friends of the show's creator. Winners will now have a chance to be featured as one of the "Amigos." The first "Friend of Earl" winner will appear in the season premiere of "My Name Is Earl" on Thursday, September 21 (8-8:30 p.m. ET) and two other winners in two subsequent episodes.

In addition, the MySpace community will offer user-generated content, sneak previews of "Earl's" first season DVD and soundtrack, "Earl" content for cell phones and other 'Earl'-Licensed merchandise.

"This partnership offers 'Earl' fans in the MySpace community a chance to interact with the show. This promotion will generate excitement and discussion online and of course, for fans of 'My Name Is Earl,' it's a chance to actually be a part of the show and its unique 'Amigos de Garcia' trademark," said Miller.

"'My Name is Earl' is one of the most distinctive comedies on television and its fans are incredibly passionate," remarked 20th Century Fox Television Presidents Gary Newman and Dana Walden. "Creating this destination online for our audience allows them to share their enthusiasm for the show with millions of others, and really build a community of viewers. We think this is a fantastic idea, and NBC and MySpace have been terrific partners in making this a reality."

"I named my production company, Amigos de Garcia (Friends of Garcia), because no one can succeed alone. Every friend's picture I put at the end of the show has, in one way or another, helped me get to where I am today," said Garcia. "That's why I was excited about the idea of putting three 'My Name Is Earl' fans in my logo because without the fans, we're nothing. They're the reason we're here."

"The My Name is Earl/ MySpace campaign serves as the perfect platform for the show to drive tune-in while celebrating its fan base. Our members have a unique opportunity to become an active participant by adding Earl as a friend and becoming part of the show's culture," said MySpace's Shawn Gold.

Beginning August 10 through September 5, 2006, users can log onto MySpace.com and submit their photo on a special "My Name Is Earl" profile page. Each week, five "amigo" photos, selected at random, will be featured on the "Earl" MySpace profile page.

Show creators will choose three sweepstakes "amigo" winners from MySpace "Friends of Earl" entrants based on a random data pull from MySpace. The first of three lucky winners' photos will be featured at the end of the season premiere on Thursday, September 21 (8-8:30 p.m. ET), while the second winner will be seen the next week on Thursday, September 28 (8-8:30 p.m. ET), and the third on Thursday, October 5 (8-8:30 p.m. ET).

To drive awareness for the promotion, NBC will air a 20-second sweepstakes spot each week in an "Earl" episode starting on August 10, and will continue on August 17, 24 and 31. The promo will run after and adjacent to the "Amigos de Garcia" end card and will describe the promotion, plus drive traffic to the myspace.com/mynameisearl profile and sweepstakes. Myspace will promote this on their homepage as well as through newsletters, Myspace homepage "specials" and on a MySpace Comedy homepage.

MySpace and Fox created the on-line components, special Earl profile pages, plus management and fulfillment of the sweepstakes. In addition to showing his buddies, the "Friends of Earl" profile will have a 1:33 "Earl" music video featuring music from the CD, the 20-second sweepstakes promo, and "My Name Is Earl" merchandise.

DVD sales for the first season of "My Name Is Earl" begin on September 19.

About "My Name Is Earl"

Earl (Jason Lee) remains focused on his list in addition to dealing with some big changes in the lives of the people around him. Randy (Ethan Suplee) enters the world of dating. Joy's (Emmy Nominee, Jaime Pressly) life gets a whole lot more complicated. Catalina (Nadine Velazquez) considers a career change. Crab Man (Eddie Steeples) has to deal with his past when the fact that he is in the witness protection program is revealed.

"My Name Is Earl" delivered the #1 adult 18-49 average rating for any first-year scripted series during the 2005-06 television season. After shifting to Thursday nights in January, "Earl" teamed with NBC's "The Office" to rank as television's #1 regularly scheduled comedy hour in originals in adults 18-49 for the balance of the season. "Earl" averaged a 4.9 rating, 12 share and 10.9 million viewers overall for the full 2005-06 season.

Created and written by Greg Garcia ("Yes, Dear), "My Name Is Earl" is executive-produced by Garcia and Marc Buckland ("Medical Investigation," "Ed") and Bobby Bowman ("Yes, Dear"). The series is produced by Twentieth Century Fox Television and Amigos de Garcia.

About MySpace.com

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends and discovering popular culture. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and member forums, MySpace has created a connected community. As the second ranked web domain in terms of page views*, MySpace.com is the most widely-used and highly regarded site of its kind. With more than 100 million member profiles, MySpace is committed to providing the highest quality member experience and will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off.

*Among the top 2000 domains comScore Media Metrix, July 2006. For more information on comScore Networks, please go to http://www.comscore.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· ED (NBC)
· MEDICAL INVESTIGATION (NBC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· YES, DEAR (CBS)





[07/23/16 - 01:55 PM]
Video: "Lucifer" Comic-Con(R) 2016 Highlight Reel & Season 2 First Look
The highlight reel includes a sneak peek at some hot new, never-before-seen footage from Season 2.

[07/23/16 - 01:45 PM]
Video: Watch New Footage from the Upcoming Season of "Family Guy" That Just Screened at San Diego Comic-Con
Season 14 premieres Sunday, September 25 at 9:00/8:00c on FOX.

[07/23/16 - 01:08 PM]
Video: Nickelodeon World Premieres "Legends of the Hidden Temple" Trailer at San Diego Comic-Con 2016
The TV movie follows three siblings who break away from a lackluster tour in a jungle, finding themselves immersed in a high-stakes adventure comprised of obstacles that they must complete in order to escape alive.

[07/23/16 - 12:54 PM]
New Faces from Jane's Past Emerge for Season Two of "Blindspot"
Luke Mitchell and Michelle Hurd will be joining "Blindspot" as series regulars for season two.

[07/23/16 - 11:36 AM]
"The Vampire Diaries" to Conclude After Eight Seasons of Epic High-Stakes Drama
The panel concluded with a farewell video from the cast and producers, which featured an exclusive premiere of the new song "Changing Tides," by The Fray.

[07/22/16 - 07:12 PM]
Video: "iZOMBIE" Season 2 Highlight Reel Comic-Con(R) 2016
Cast and producers returned to San Diego for the third year in a row to give fans a taste of what is to come in the upcoming season.

[07/22/16 - 06:49 PM]
Video: "Vikings" - Season 4 Returns Comic-Con Full Trailer
Check out the full length trailer from this year's Sand Diego Comic-Con for the return of Season 4.

[07/22/16 - 06:00 PM]
Comedy Central and South Park Digital Studios Celebrate 20 Seasons of "South Park"
The historic 20th season premieres this fall on Wednesday, September 14 at 10:00 p.m. ET/PT.

[07/22/16 - 04:49 PM]
It's Official: "Bates Motel" Will Close After Season 5
Additionally, Rihanna will appear as Marion Crane in the final season.

[07/22/16 - 04:18 PM]
Video: Starz Releases First Live Action Trailer for "American Gods"
Also, making a very special appearance was Kristin Chenoweth who graced the stage as it was announced she will star in the role of Easter.

[07/22/16 - 03:59 PM]
Gabriel Luna Joins "Marvel's Agents of S.H.I.E.L.D." as Ghost Rider
"Season 4 will unquestionably be the series' biggest, most ambitious story yet, and it all begins with the introduction of one of our greatest legacy characters in Ghost Rider," said Jeph Loeb.

[07/22/16 - 03:45 PM]
Video: Watch Highlights from Thursday's "The Rocky Horror Picture Show" Panel
"Let's Do the Time Warp Again" premieres Thursday, October 20 on FOX.

[07/22/16 - 03:40 PM]
Video: Everyone Is Singing After "Steven Universe" Musical Performance at San Diego Comic-Con
Fans were also treated to an exclusive sneak peek at a brand new episode "Beach City Drift."

[07/22/16 - 01:32 PM]
Video: "The 100" Season 3 Highlight Reel Comic-Con(R) 2016
The sizzle included an all-new voice over by series star Eliza Taylor teasing what fans can expect from the upcoming fourth season.

[07/22/16 - 01:24 PM]
AMC Announces "The Walking Dead" Season Seven Will Debut Sunday, October 23 at 9:00 P.M. ET/PT
Plus: check out the trailers for the new seasons of "The Walking Dead" and "Fear the Walking Dead."