or


[08/14/06 - 12:00 AM]
DirecTV, USA Network and Usta Serve Up the First-Ever Interactive TV Coverage of 2006 Us Open

[via press release from USA]

DIRECTV, USA Network and USTA Serve Up the First-Ever Interactive TV coverage of 2006 US Open

DIRECTV, USA Network and USTA Serve Up the First-Ever Interactive TV coverage of 2006 US Open

DIRECTV Customers Continue to Get Red Carpet Treatment; Can Watch Up To Five US Open Matches at Any Time and More Than 100 Live Matches Overall

EL SEGUNDO, Calif., and NEW YORK, Aug. 14, 2006 - DIRECTV, USA Network and the USTA are providing tennis fans with the first-ever interactive TV coverage of a major U.S. tennis event through a new service, US Open Interactive on USA only on DIRECTV.

Free to DIRECTV customers, the interactive service will expand USA Network's national coverage of the 2006 US Open, including unprecedented access to more early round matches, statistics and information on demand, and the ability to view up to five matches simultaneously on a special US Open Mix channel. In all, DIRECTV customers will have access to up to 300 hours of tournament coverage that includes more than 100 additional matches.

Employing its industry-leading interactive technology, DIRECTV will utilize USA Network's production resources at US Open tennis courts normally used for cutaways from matches featured during USA Network's national coverage. Viewers will be able to select from any one of several live matches - taking their US Open viewing experience to a new level.

"This is the biggest advance for tennis fans since color television," said Eric Shanks, executive vice president, DIRECTV Entertainment. "We're extremely pleased to team with USA Network to bring this innovation to our customers absolutely free of charge."

"We're excited by the notion of combining USA Network's national coverage of the US Open with DIRECTV's interactive television innovations to create the ultimate US Open experience for viewers," said Bridget Baker, executive vice president, NBC Universal Cable. "Each year, dramatic storylines unfold during early round matches from many places at the USTA Billie Jean King National Tennis Center, so it makes perfect sense to provide tennis fans access to as much of this drama as possible, as it occurs."

With the US Open Interactive service, customers will have the ability to enjoy five channels of expanded coverage starting at 11 a.m. ET and covering all the day's action on the featured courts during the US Open's first five days. In addition, a special US Open Mix channel will feature all of these matches plus USA's own coverage simultaneously, with live onscreen scoring of all the matches. Viewers with interactive equipment will be able to highlight each cell to hear live audio specific to the cell's featured match, and can tune to any match full screen at the push of a button.

In addition to the expanded coverage and the US Open Mix Channel, viewers will have access to a half-screen Scoreboard overlay on both the US Open Mix and the extra Court Channels. The Scoreboard will feature the previous day and current day's match results, as well as the next day's upcoming match ups.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15.5 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 39 percent owned by News Corporation.

About USA Network

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2006]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/01/16 - 09:44 AM]
TV One Addresses National Minority Mental Health Awareness Month with "The Secret She Kept"
Kyla Pratt, Gavin Houston, Kellita Smith and Vanessa A. Williams star in the original movie, premiering Sunday, July 10 on the cable channel.

[07/01/16 - 09:09 AM]
Thursday's Broadcast Ratings: "Big Brother" Rises in Latest Victory for CBS
The Eye wins the evening among total viewers and adults 18-49.

[06/30/16 - 06:50 PM]
"Big Brother" Announces the First Ever "Battle Back" Competition
All four "Battle Back" competitions and the reveal of the winner, will air exclusively during a special episode on Friday, July 22.

[06/30/16 - 02:53 PM]
Science Channel to Premiere "Unearthed" July 5 at 10PM
From the Pyramids to the Parthenon and Big Ben in London, the series reveals the deepest secrets of each structure by using the latest technology to solve mysteries.

[06/30/16 - 02:49 PM]
TLC's "My Big Fat American Gypsy Wedding" Returns with More Unique Dresses and Crazy Catfights
The series' fifth season premieres Sunday, July 17 at 10:00/9:00c.

[06/30/16 - 01:50 PM]
Kellita Smith ("The Bernie Mac Show") Joins the Cast of "In The Cut," Hit Bounce TV Comedy Series Returns for Season Two Tues. July 5 @ 9PM (ET)
Also on tap this season are Angie Stone, Claudia Jordan, Kenny Lattimore and Rolonda Watts.

[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.