or


[08/14/06 - 12:00 AM]
DirecTV, USA Network and Usta Serve Up the First-Ever Interactive TV Coverage of 2006 Us Open

[via press release from USA]

DIRECTV, USA Network and USTA Serve Up the First-Ever Interactive TV coverage of 2006 US Open

DIRECTV, USA Network and USTA Serve Up the First-Ever Interactive TV coverage of 2006 US Open

DIRECTV Customers Continue to Get Red Carpet Treatment; Can Watch Up To Five US Open Matches at Any Time and More Than 100 Live Matches Overall

EL SEGUNDO, Calif., and NEW YORK, Aug. 14, 2006 - DIRECTV, USA Network and the USTA are providing tennis fans with the first-ever interactive TV coverage of a major U.S. tennis event through a new service, US Open Interactive on USA only on DIRECTV.

Free to DIRECTV customers, the interactive service will expand USA Network's national coverage of the 2006 US Open, including unprecedented access to more early round matches, statistics and information on demand, and the ability to view up to five matches simultaneously on a special US Open Mix channel. In all, DIRECTV customers will have access to up to 300 hours of tournament coverage that includes more than 100 additional matches.

Employing its industry-leading interactive technology, DIRECTV will utilize USA Network's production resources at US Open tennis courts normally used for cutaways from matches featured during USA Network's national coverage. Viewers will be able to select from any one of several live matches - taking their US Open viewing experience to a new level.

"This is the biggest advance for tennis fans since color television," said Eric Shanks, executive vice president, DIRECTV Entertainment. "We're extremely pleased to team with USA Network to bring this innovation to our customers absolutely free of charge."

"We're excited by the notion of combining USA Network's national coverage of the US Open with DIRECTV's interactive television innovations to create the ultimate US Open experience for viewers," said Bridget Baker, executive vice president, NBC Universal Cable. "Each year, dramatic storylines unfold during early round matches from many places at the USTA Billie Jean King National Tennis Center, so it makes perfect sense to provide tennis fans access to as much of this drama as possible, as it occurs."

With the US Open Interactive service, customers will have the ability to enjoy five channels of expanded coverage starting at 11 a.m. ET and covering all the day's action on the featured courts during the US Open's first five days. In addition, a special US Open Mix channel will feature all of these matches plus USA's own coverage simultaneously, with live onscreen scoring of all the matches. Viewers with interactive equipment will be able to highlight each cell to hear live audio specific to the cell's featured match, and can tune to any match full screen at the push of a button.

In addition to the expanded coverage and the US Open Mix Channel, viewers will have access to a half-screen Scoreboard overlay on both the US Open Mix and the extra Court Channels. The Scoreboard will feature the previous day and current day's match results, as well as the next day's upcoming match ups.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15.5 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE:DTV) is a world-leading provider of digital multichannel television entertainment. DIRECTV is approximately 39 percent owned by News Corporation.

About USA Network

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2006]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.