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[08/15/06 - 12:00 AM]
CBS to Stream New and Returning Prime-Time Series for Free on Its Ad-Supported Broadband Channel Innertube

[via press release from CBS]

CBS TO STREAM NEW AND RETURNING PRIME-TIME SERIES FOR FREE ON ITS AD-SUPPORTED BROADBAND CHANNEL INNERTUBE

August 15, 2006

CBS TO STREAM NEW AND RETURNING PRIME-TIME SERIES FOR FREE ON ITS AD-SUPPORTED BROADBAND CHANNEL INNERTUBE

Shows Include: CSI: CRIME SCENE INVESTIGATION, CSI: MIAMI, CSI: NY, JERICHO, NCIS, NUMB3RS And SURVIVOR

Streaming Of Prime-Time Series Ushers In The Next Phase In The Programming Evolution Of Innertube

Starting in September, viewers can watch new and returning CBS prime-time programs for free on the company's ad-supported broadband channel innertube. Episodes will be posted the morning following their initial Network broadcast.

The CBS series that will be available on innertube include: CSI: CRIME SCENE INVESTIGATION, CSI: MIAMI, CSI: NY, JERICHO, NCIS, NUMB3RS and SURVIVOR. The programs will be presented with limited commercial interruption.

Each episode of the three CSI series, NCIS and NUMB3RS will be available for free viewing on innertube for four weeks following the initial Network broadcast. Episodes of JERICHO and SURVIVOR will be available on innertube all season long.

"When we launched innertube in May, CBS staked its claim as a leader in the digital evolution by being one of the first media companies to aggressively provide free, original programming online," said Larry Kramer, President, CBS Digital Media. "Making our new and returning prime-time series available to our viewers is the next step in innertube's programming evolution. It further helps us extend the reach of the CBS brand, provides a new avenue for advertisers to engage with our programming, which in turn creates a new source of revenue for our company."

"CBS has some of the best entertainment assets and program brands in the world and innertube provides a new and strategic way to distribute this content," said Nancy Tellem, President, CBS Paramount Network Television Entertainment Group. "Streaming our prime time series marks another exciting creative and business opportunity in the digital world, and yet another way in which we can connect current and new audiences to our programming."

CBS's innertube, an advertising-supported broadband channel that launched in May 2006, offers a wide range of free entertainment programming to Internet users and can be accessed through CBS.com. Innertube features a line-up of original series produced expressly for the Internet, as well as new shows that are companions to popular CBS brands. Current innertube offerings include the web-exclusive series "InTurn," "Animate This!" and the five-day-a-week talk show "House Calls," as well as entire episodes of CBS's popular prime-time series "Big Brother: All-Stars."

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). In Fall 2006, UPN will cease operations and The CW, a new fifth broadcast television network, will launch as a joint venture between CBS Corporation and Warner Bros. Entertainment. For more information, log on to www.cbscorporation.com.





  [august 2006]  
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· BIG BROTHER (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· JERICHO (CBS)
· NCIS (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)





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