or


[08/15/06 - 12:00 AM]
Sci Fi's New Series, 'Eureka,' Supported by "Inventive" Promotional Campaign

[via press release from Sci Fi]

SCI FI'S NEW SERIES, 'EUREKA,' SUPPORTED BY "INVENTIVE" PROMOTIONAL CAMPAIGN

Faux Info-Mercials; Search Engine and "Blog" Viral Marketing; Image and Tune-In Promos Cleverly Combine For A Distinctively Innovative Promotion

New York � August 15, 2006 � SCI FI Channel's newest scripted series, 'Eureka,' airing Tuesdays @ 9pm ET/PT, is supported by an array of innovative marketing tactics designed to capitalize on the uniqueness of this one-of-a-kind series. 'Eureka' is a remote Pacific Northwest hamlet whose inhabitants just happen to be geniuses with a penchant for wild and sometimes dangerous inventions. For years, the government has been relocating the world's geniuses to the picturesque town, where the nation's greatest thinkers secretly usher in the next generation of scientific breakthroughs. But 'Eureka' is more than just a destination. Along side cast members Colin Ferguson ('The Opposite of Sex'), Salli Richardson-Whitfield ('Anacondas: The Hunt for the Blood Orchid'), and Debrah Farentino ('CSI: Miami'), the town of 'Eureka' holds its own as a "character" in this unique show, where inventions play supporting roles that drive the plot of each weekly episode.

"With its fresh, smart and modern spin on the whole sci-fi fantasy genre, 'Eureka''s fun-filled community of quirky characters are the perfect vehicle to entice a broader and more mainstream audience to sample the network for the first time," said Dave Howe, Executive Vice President and General Manager, SCI FI.

"The 'Made in Eureka' campaign leverages today's multimedia technologies to introduce an even broader audience to the creative innovations that distinguish this exciting new series," comments Adam Stotsky, Senior Vice President, Marketing, SCI FI. "By imagining a wild range of genius-inspired innovations, we created a fully integrated campaign designed to give viewers a declassified glimpse into what's so special about 'Eureka.'"

Off-air spoof "info-mercials" starring real-life QVC Queen of the Info-mercial, Pat Murphy Stark, showcase various products developed in 'Eureka.' The spots throw to 1-866-40EUREKA and to www.MadeinEureka.com where shoppers acquaint themselves with an array of cutting edge, future-forward inventions such as the Cryo Kennel, for quick -freezing pets during extended vacations, and custom-made Plasma Screen Interior Walls, for that drive-in experience at home.

Attempts to purchase any of the 'Eureka' engineered products result in being entered into a national consumer sweepstakes to win the real-life next generation of HD/DVD players, the Sony HDTV and Blue-ray player. The ads air on Comedy Central, Spike, E! Entertainment Television and The History Channel, and in some cases, are strategically scheduled in between other info-mercials. Radio spots also reinforce the "Made in Eureka" campaign.

In collaboration with search engines Google and Yahoo, the network purchased key words such as "flat screen" and "HD DVD" to literally highjack web surfers, delivering them directly to www.MadeinEureka.com, where shoppers soon realize they've entered a new dimension in online shopping.

Faux info-mercials and related-banner ads with "Made in Eureka" product descriptions also run within a host of blog sites, popular among tech enthusiasts, such as medagadget and The Daily WTF. The ads also appear within highly trafficked technology blogs, like Engadget and Gizmodo, which concurrently runs a "Made in Eureka" contest where contestants submit invention ideas to rival those of the citizens of 'Eureka.'

In addition to on-air tune-in spots, specially designed "concept promos" drive tune-in while skillfully introducing viewers to this extraordinary town of intellectually curious inventors where literally anything can happen. Steven Diller of MJZ productions directed the spots with special effects by a52 productions.

--"Cloud"-- A beautiful day is spoiled by the antics of a devious child with a weather-altering remote control.

--"A New Home in Eureka"-- A ball rolled onto a field suddenly opens up into a fully finished pre-fab home.

--"Boat"-- When an urgent phone call cuts short a day on the seas the boat simply lifts out of the water to reveal an elaborate mechanism of walking legs that quickly deliver the fisherman to shore.

--"Skateboards and Basketball"-- Moody teenagers jealously eye a basketball court until a series of skateboard ramps emerges from the asphalt.

Print and on-air creative executions utilize carefully placed "keyholes" and over-the-white-picket-fence "framing" to evoke a feeling of eavesdropping on the strange inhabitants of this bizarre town.

Advertising efforts entail the full range of media including TV, radio, print, and online buys. But even traditional marketing comes with a SCI FI twist as 150 lenticular (or hologram) Bus Shelters across New York and Los Angeles enable people to experience 'Eureka''s Main Street in 3-D.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 85 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [august 2006]  
S
M
T
W
T
F
S
  


· CSI: MIAMI (CBS)
· EUREKA (SYFY)





[10/16/19 - 09:08 AM]
ABC News' Prime-Time, One-Hour Special "The Douglas Dynasty: Fame, Addiction and Finding Home" Will Air Tuesday, Oct. 22, on ABC
ABC News anchor Diane Sawyer will have the first television interview with Cameron Douglas on his new memoir, "Long Way Home."

[10/16/19 - 09:07 AM]
Exclusive Costume Exhibit Featuring ABC's "The Goldbergs" and "Schooled" Opens Today at Paley Center for Media in Beverly Hills
Running from October 16 to November 17, the exclusive, free exhibit features the work of costume designer Keri Smith.

[10/16/19 - 09:00 AM]
CBS All Access Renews "Why Women Kill" for Second Season
The show's freshman run wraps tomorrow, October 17, on the streaming service.

[10/16/19 - 08:40 AM]
Weekly Challenge Winner of HGTV's "Rock the Block" to Score a Showcase Episode of Her Own Series on Monday Nights at 10 p.m. ET/PT
With just four weeks and an individual budget of $175,000, the competitors must renovate and design such spaces as a master suite, kitchen, great room and outdoor living space.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/16/19 - 08:01 AM]
Jennifer Aniston to Be Presented with the People's Icon of 2019 Award at the "E! People's Choice Awards" on November 10
"Jennifer Aniston is a tour de force, who has portrayed some of the most iconic, unforgettable and relatable characters of our time," said Jen Neal.

[10/16/19 - 07:46 AM]
Sesame Street's 50th Anniversary Celebration Kicks Off the 50th Season of "Sesame Street" Nov. 9, Followed by New Weekly Episodes Starting Nov. 16
Hosted by Joseph Gordon-Levitt, the special reimagines classic segments and songs like "People in Your Neighborhood" and "It's Not Easy Being Green" as the Sesame Street gang gets ready for a big celebration.

[10/15/19 - 06:30 PM]
The 11th and Final Season of "Will & Grace" Will Begin Thursday, Oct. 24 on NBC Replacing "Sunnyside"
The remaining six episodes of the 10-episode "Sunnyside" order will air weekly on the NBC App, other digital platforms and NBC.com.

[10/15/19 - 10:38 AM]
OWN's Hit Drama Series "Ambitions" Returns with All-New Episodes November 12
On average during the first half of the season, "Ambitions" ranked #1 in the Tuesday 10:00 p.m. time period across broadcast and cable with African American audiences.

[10/15/19 - 10:19 AM]
The Weather Channel to Serve as the Exclusive Weather Content Provider for Quibi's Daily Essentials
The show will feature short-form national and hyper-localized weather and forecasting stories, as well as leverage The Weather Channel's Emmy Award-winning Immersive Mixed Reality to help audiences understand how the weather will impact them.

[10/15/19 - 10:01 AM]
Shawn Levy and Nick Jonas to Executive Produce "Dash & Lily," A New Show Based on the YA Book Series About a Whirlwind Holiday Romance
Austin Abrams, Midori Francis, Dante Brown and Troy Iwata will star in the project.

[10/15/19 - 10:01 AM]
Binge the New Season of CBS All Access' "No Activity" Beginning Thursday, Nov. 21
Season three finds detectives Nick Cullen and Judd Tolbeck back in uniform with a revolving door of quirky new partners and even quirkier criminals, while robots edge in on Janice and Fatima in dispatch.

[10/15/19 - 10:00 AM]
"The Bronx, USA," A Celebration of the Dynamic Diversity of the Bronx, Debuts October 30, Exclusively on HBO
From the team behind HBO's "If You're Not in the Obit, Eat Breakfast," the film follows producer George Shapiro as he returns to his hometown of the Bronx.

[10/15/19 - 09:17 AM]
Video: Arsenio Hall Standup Special Trailer - "Smart & Classy" - Netflix
The special drops Tuesday, October 29 on the streaming service.

[10/15/19 - 08:29 AM]
HBO Max Orders "Grease: Rydell High" Musical Spin-Off Series
A joyous musical series set in and around the world of Rydell High, the show reimagines the global smash hit movie with some characters you already know, and a whole lot more you will soon meet.