or


[08/16/06 - 12:00 AM]
ABC Entertainement Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger

[via press release from ABC]

ABC ENTERTAINEMENT ANNOUNCES RETAIL MEDIA ADVERTISING AND CONTENT DEAL WITH INSTORE BROADCASTING NETWORK AND KROGER

ABC Television Network has signed an agreement with InStore Broadcasting Network (IBN) making ABC a major advertiser and content provider on the IBN/Kroger Co. InStore PerfectMedia� Television/Video Network through the purchase of tune-in promotional spots through 2009 announced Michael Benson and Marla Provencio, co-senior vice presidents, Marketing, ABC Entertainment. Millions of Kroger customers will be exposed to unique content and messaging provided by ABC via monitors located at the checkout.

As a charter partner, ABC has exclusive rights to deliver its messages and made-for-store video content to supermarkets and multi-department stores owned by Kroger Co. in which IBN exclusively provides in-store media. Kroger Co., one of the nation�s largest retail grocery chains, operates (either directly or through its subsidiaries) Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, City Markets, Smith�s and Smith�s Marketplace, Fry�s and Fry�s Marketplace, Dillons and QFC stores.

�We�re always looking for new and innovative ways to connect with the audience. Partnering with IBN and Kroger Co. allows us to meet that goal and affords us the opportunity to introduce our content in a unique, enjoyable and organic way,� said Michael Benson, senior vice president, Marketing, ABC Entertainment. �This is broad-reaching platform that will benefit Kroger, ABC and ultimately the consumers with compelling, entertaining programming.�

�The exclusive aspects of our agreement with Kroger provide us with a great competitive advantage in introducing new shows and other programming to a vast audience,� added Marla Provencio, senior vice president, Marketing, ABC Entertainment. �This is a natural venue for us to reach an audience that is predisposed to watching television when they arrive home from the grocery store.�

�First and foremost, we know that the ABC content will be just right for the shoppers,� said Robert Brazell, IBN Chief Executive Officer. �Research will play a critical role in making absolutely certain that Kroger customers like the programming and find it valuable for information and for entertainment. We think this is a very significant distinction in the approach. Whether the content is informational or entertaining, the customer experience with Kroger stores will be enhanced because it will relate directly to the time and place where it is being viewed.�

Kroger�s vice president of Marketing, Evan Anthony said, �We trust the ABC brand and their commitment to this relationship is important. We know that our customer�s needs will come first in determining what kind of content is being developed and displayed. The checkout channel is the ideal area for appropriate entertainment and information. We have enjoyed a very strong relationship with ABC and look forward to continuing the relationship through our in-store television network.�

IBN PerfecMedia� combines overhead audio with multiple video channels inside a store to deliver synchronized, informative content for shoppers. The PerfectMedia� network can deliver content to specific zip codes, designated market areas (DMAs) and individual stores, thereby affording ABC an opportunity to present their messages to shoppers locally, regionally and nationally.

About ABC:

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� Extreme Home Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny,� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About IBN:

The InStore Broadcasting Network is the largest retail media network in the United States. IBN is also the world�s first and only retail network which is measured and evaluated using traditional media metrics. The IBN network encompasses 1 billion shopper visits each month in more than 17,000 grocery and drug stores throughout the US and Canada. IBN deploys proprietary, patented technology and systems comprising �PerfectMedia�,� a uniquely synchronized and integrated media combination including audio, video, and other digital targeting technologies and methods. IBN recently partnered with retail giant Kroger to install a sophisticated multi-media network deployment across the 2,550 store chain and to provide third-party advertising and retailer-specific content. IBN also recently announced a synchronized in-store digital media agreement with Duane Reade, the largest chain drug retailer in New York City. More information is available at www.ibnads.com.

About Kroger:

Headquartered in Cincinnati, Ohio, Kroger is one of the nation�s largest retail grocery chains. At the end of the first quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,483 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith�s and Smith�s Marketplace, Fry�s and Fry�s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 783 convenience stores, 423 fine jewelry stores, 593 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GEORGE LOPEZ SHOW, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)





[05/03/16 - 06:00 AM]
Amazon Prime Video Adds the Latest Series from The Weinstein Company and Oscar and Emmy-Winner Julian Fellowes, "Julian Fellowes Presents Doctor Thorne," to Its Original Series Lineup
The series stars Tom Hollander as Doctor Thorne, Ian McShane as Sir Roger Scatcherd, and Alison Brie as Miss Martha Dunstable.

[05/02/16 - 11:53 AM]
Freeform's "That's So Throwback" Programming Event Begins May 2
Laugh along with Lizzie McGuire as she competes with Kate, flash forward to the future with Raven Baxter, live a double life with Hannah Montana, and help Kim Possible save the world.

[05/02/16 - 11:03 AM]
FYI Premieres New Series "Teenage Newlyweds" - Tuesday, May 31 at 10pm ET/PT
The series captures their weddings and all the ups and downs of juggling family, school, career, finances and first homes, while still navigating life as a teenager.

[05/02/16 - 10:49 AM]
Rivalries Reach New Heights as the Competition Goes Down to the Wire in "Wicked Tuna's" Season Finale on Nat Geo Channel
The high-octane season five finale will be followed immediately by National Geographic Channel's only live show-after-the-show, "Reel Talk Live," on Monday, May 16.

[05/02/16 - 10:38 AM]
Oprah Winfrey to Star in HBO Films' "The Immortal Life of Henrietta Lacks"
The film tells the true story of Henrietta Lacks, an African-American woman whose cells were used to create the first immortal human cell line.

[05/02/16 - 10:30 AM]
Former Ohio State & NFL All-Pro Robert Smith Added to FOX Sports & BTN College Football Rosters
Smith teams with host Rob Stone and analysts Dave Wannstedt and Matt Leinart for pregame, halftime and postgame coverage on the FOX broadcast network and FS1 and appears on BTN studio shows throughout the week.

[05/02/16 - 10:11 AM]
Own a Piece of History with "The Oprah Winfrey Show" Audience Chair Auction
A select number of studio audience chairs will be available for auction with net proceeds going to the Oprah Winfrey Leadership Academy Foundation.

[05/02/16 - 09:37 AM]
Next Documentary in ESPN Films 30 for 30 Series, "Believeland," Premieres May 14
The documentary will chronicle the struggles of Cleveland's major sports franchises over the past 50 years and the impact it has all had on the psyche of a typical Cleveland sports fan.

[05/02/16 - 09:19 AM]
Discovery Impact's "Sonic Sea" Looks at Ocean Noise Pollution - Premieres May 19
Narrated by Academy(R) Award-nominated actress Rachel McAdams, the film features interviews with marine ecologists, ocean life experts, and wildlife activists, including Grammy Award-winning musician, human rights and environmental activist Sting.

[05/02/16 - 09:06 AM]
Britney Spears to Receive Millennium Award and Perform Medley of Greatest Hits at the "2016 Billboard Music Awards" on ABC
Spears joins previously announced performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes, P!nk and collaborations with Nick Jonas, Tove Lo and Demi Lovato.

[05/02/16 - 09:00 AM]
Cinemax Drama Series "Outcast" Debuts June 3
The series is created and executive produced by Robert Kirkman, and executive produced by showrunner Chris Black.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 08:28 AM]
HGTV Renews Mother/Daughter Home Reno Series "Good Bones"
The 12-episode second season is scheduled to premiere in January 2017.

[05/02/16 - 08:04 AM]
ESPN Selects Seven Big Ten College Football Games for 2016 Saturday Prime Time
The schedule features eight Big Ten teams, including three teams in the ESPN.com way too early preseason rankings: No. 3 Michigan, No. 10 Ohio State and No. 17 Iowa.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.