or


[08/16/06 - 12:00 AM]
ABC Entertainement Announces Retail Media Advertising and Content Deal with Instore Broadcasting Network and Kroger

[via press release from ABC]

ABC ENTERTAINEMENT ANNOUNCES RETAIL MEDIA ADVERTISING AND CONTENT DEAL WITH INSTORE BROADCASTING NETWORK AND KROGER

ABC Television Network has signed an agreement with InStore Broadcasting Network (IBN) making ABC a major advertiser and content provider on the IBN/Kroger Co. InStore PerfectMedia� Television/Video Network through the purchase of tune-in promotional spots through 2009 announced Michael Benson and Marla Provencio, co-senior vice presidents, Marketing, ABC Entertainment. Millions of Kroger customers will be exposed to unique content and messaging provided by ABC via monitors located at the checkout.

As a charter partner, ABC has exclusive rights to deliver its messages and made-for-store video content to supermarkets and multi-department stores owned by Kroger Co. in which IBN exclusively provides in-store media. Kroger Co., one of the nation�s largest retail grocery chains, operates (either directly or through its subsidiaries) Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, City Markets, Smith�s and Smith�s Marketplace, Fry�s and Fry�s Marketplace, Dillons and QFC stores.

�We�re always looking for new and innovative ways to connect with the audience. Partnering with IBN and Kroger Co. allows us to meet that goal and affords us the opportunity to introduce our content in a unique, enjoyable and organic way,� said Michael Benson, senior vice president, Marketing, ABC Entertainment. �This is broad-reaching platform that will benefit Kroger, ABC and ultimately the consumers with compelling, entertaining programming.�

�The exclusive aspects of our agreement with Kroger provide us with a great competitive advantage in introducing new shows and other programming to a vast audience,� added Marla Provencio, senior vice president, Marketing, ABC Entertainment. �This is a natural venue for us to reach an audience that is predisposed to watching television when they arrive home from the grocery store.�

�First and foremost, we know that the ABC content will be just right for the shoppers,� said Robert Brazell, IBN Chief Executive Officer. �Research will play a critical role in making absolutely certain that Kroger customers like the programming and find it valuable for information and for entertainment. We think this is a very significant distinction in the approach. Whether the content is informational or entertaining, the customer experience with Kroger stores will be enhanced because it will relate directly to the time and place where it is being viewed.�

Kroger�s vice president of Marketing, Evan Anthony said, �We trust the ABC brand and their commitment to this relationship is important. We know that our customer�s needs will come first in determining what kind of content is being developed and displayed. The checkout channel is the ideal area for appropriate entertainment and information. We have enjoyed a very strong relationship with ABC and look forward to continuing the relationship through our in-store television network.�

IBN PerfecMedia� combines overhead audio with multiple video channels inside a store to deliver synchronized, informative content for shoppers. The PerfectMedia� network can deliver content to specific zip codes, designated market areas (DMAs) and individual stores, thereby affording ABC an opportunity to present their messages to shoppers locally, regionally and nationally.

About ABC:

ABC Entertainment offers quality, award-winning programming that includes many of the most widely viewed series, specials and movies. Primetime Entertainment on ABC crosses various programming genres with hit series like �Desperate Housewives,� �Lost,� �Grey�s Anatomy,� Extreme Home Makeover: Home Edition,� �Boston Legal,� �According to Jim,� �George Lopez,� �Dancing with the Stars,� �America�s Funniest Home Videos,� �Supernanny,� and �Wife Swap.� In Late-Night, �Jimmy Kimmel Live� celebrated its third anniversary in January, 2006. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.

About IBN:

The InStore Broadcasting Network is the largest retail media network in the United States. IBN is also the world�s first and only retail network which is measured and evaluated using traditional media metrics. The IBN network encompasses 1 billion shopper visits each month in more than 17,000 grocery and drug stores throughout the US and Canada. IBN deploys proprietary, patented technology and systems comprising �PerfectMedia�,� a uniquely synchronized and integrated media combination including audio, video, and other digital targeting technologies and methods. IBN recently partnered with retail giant Kroger to install a sophisticated multi-media network deployment across the 2,550 store chain and to provide third-party advertising and retailer-specific content. IBN also recently announced a synchronized in-store digital media agreement with Duane Reade, the largest chain drug retailer in New York City. More information is available at www.ibnads.com.

About Kroger:

Headquartered in Cincinnati, Ohio, Kroger is one of the nation�s largest retail grocery chains. At the end of the first quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,483 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith�s and Smith�s Marketplace, Fry�s and Fry�s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 783 convenience stores, 423 fine jewelry stores, 593 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GEORGE LOPEZ SHOW, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)





[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."

[04/27/17 - 02:03 PM]
SundanceTV Renews Original Non-Fiction Series "Close Up with The Hollywood Reporter"
The upcoming season will be divided into two parts: the first featuring candid roundtable discussions with notables from the television community, and the second, focusing on some of the most talented actors, actresses, directors, writers and producers from the film industry.