or


[08/23/06 - 12:00 AM]
Nielsen Reports 1.1% Increase in U.S. Television Households for the 2006-2007 Season

[via press release from Nielsen Media Research]

Nielsen Reports 1.1% Increase in U.S. Television Households for the 2006-2007 Season

Estimates of Local TV Households Show Continued Increases in Many Southern and Western Markets

NEW YORK, Aug. 23 -- The total number of television households within the U.S. (including Alaska and Hawaii) is now estimated at 111.4 million, an increase of 1.1 percent since last year, according to Nielsen Media Research. These estimates, which are projected to January 1, 2007, will be used for the entire 2006-2007 television season. Nielsen today also reported many shifts in local market rankings, in large part because of more people migrating to the Southern and Western regions of the U.S., as well as a significant shift in New Orleans.

NATIONAL CHANGES:

Nielsen's national Universe Estimates (the estimate of television viewers within the population) also show that the number of viewers aged 2+ increased by 1.1 percent to 283.5 million. (see table below)

The national estimates reflect the continued growth of the baby boomers generation, which will reach ages 43 to 61 in 2007. One of the fastest growing demographic categories was persons age 55-64, which increased by 3.9%.

Echo Boomers/Generation Y (teens and 20's) also experienced strong growth, with persons 18-24 increasing by 2.0%.

Demographics Within U.S. Television Homes (000's)

Demographic 2005-2006 2006-2007 Change (%)

Persons 2+ 280,500 283,500 1.1

Women 18+ 111,990 113,320 1.2

Men 18+ 103,840 105,330 1.4

Women 55+ 36,210 37,100 2.5

Men 55+ 29,720 30,580 2.9

Persons 18-24 27,910 28,480 2.0

Persons 18-49 129,970 130,600 0.5

Persons 25-54 121,990 122,490 0.4

Children 2-11 39,960 40,060 0.3

Teens 12-17 24,710 24,790 0.3

LOCAL MARKET SHIFTS

As has been the case in recent years, many of the increases for local television markets in Nielsen Designated Market Area (DMA) rank are in the Southern and Western regions of the United States. This movement continues to be attributed to population migrations to the South and the West. Of the 60 markets that moved up in rank, more than half are located in the Southern or Western regions of the United States. These changes are consistent with the U.S. Census Bureau's most recent annual population estimates, which indicated that from 2004 to 2005, the top 10 fastest growing states were in the South or the West.

These estimates, which are projected to January 1, 2007, will be used in meter market samples beginning with the data of September 23rd, 2006 and in diary samples with the publication of the October/November surveys.

The following is a list of the more notable increases at the top of Nielsen's DMA ranking:

* Within the top ten markets, San Francisco-Oakland-San Jose moved to 5th and Dallas-Ft. Worth moved to 6th

* Phoenix, which moved up one spot last year, moves up again this year to 13th

* Miami-Ft. Lauderdale moves up to 16th

* Orlando-Dayton Beach-Melbourne moves to 19th

* Las Vegas moves up five spots to 43rd

* Mobile-Pensacola moves up three spots to 59th

* Baton Rouge moves up three spots to 93rd

* Palm Springs moves up four spots to 149th

For a full listing of the 2005-2006 local television markets, please visit: http://www.nielsenmedia.com/nc/nmr_portal/pubdoc?guid=8431c61b1873d010VgnVC M100000ac0a260aRCRD

Nielsen Media Research annually reports television household estimates each September based on information from a variety of sources, including Claritas (a leading provider of demographic data), the United States Census Bureau, and Nielsen's own television samples.

Nielsen soon will release estimates on ethnic demographics, including estimates on African American, Latino and Asian television populations.

GULF COAST MEASUREMENT

Nielsen's 2006-2007 Universe Estimates are based on Claritas projections that have been adjusted to reflect the demographic impacts of the 2005 Gulf Coast hurricanes. As a consequence, the New Orleans DMA is now estimated to contain 566,980 television households, down from 672,150 last year. New Orleans is now ranked as the 54th largest DMA, down from 43rd last year.

Because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes, Claritas produced these estimates using alternative sources and methods. These sources included information from local demographers, the Red Cross, and FEMA.

Additional information is available on the Claritas website, http://www.claritas.com. Nielsen Media Research will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.

About Nielsen Media Research

Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in ten markets and electronic set-metered service in 46 markets. For more information, please visit http://www.NielsenMedia.com.

Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs nearly 41,000 people and had total revenues of EUR 3.5 billion in 2005. For more information, visit http://www.vnu.com.

SOURCE Nielsen Media Research http://www.NielsenMedia.com http://www.vnu.com http://www.claritas.com





  [august 2006]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/21/19 - 12:00 PM]
HISTORYCon(TM) Launches April 3-5, 2020 at Pasadena Convention Center
The enthusiast event will feature fan-favorite series talent, renowned historians, authors and experts in a weekend-long convention dedicated to exploring and celebrating our country's cultural, societal, and political milestones, and helps mark the network's 25th anniversary.

[11/21/19 - 11:30 AM]
Disney Channel Orders a Third Season of Its Popular Live-Action Daughter/Father Comedy "Sydney to the Max"
"We're thrilled to be investing in another season of this endearing comedy and to continue working with our very talented showrunner Mark Reisman," said Kory Lunsford.

[11/21/19 - 11:30 AM]
DC Universe Drama Series "Stargirl" Secures Exclusive Linear Window on The CW Network
The CW will broadcast each episode the day after its debut on the DC Universe digital subscription service.

[11/21/19 - 11:02 AM]
EPIX(R) Lands Urban Myth Films' Reimagining of "War of the Worlds"
The eagerly-anticipated, contemporary reimaging of H.G. Wells timeless classic is created and written by BAFTA award-winning writer Howard Overman.

[11/21/19 - 10:51 AM]
OWN Announces New Unscripted Relationship Series "#LoveGoals" Premiering March 2020
The series joins OWN's popular Saturday night lineup of unscripted shows that focus on love and relationships.

[11/21/19 - 10:03 AM]
Video: Amazon Prime Video Releases Teaser Trailer for "Hunters" Series
Executive produced by Academy Award-winner Jordan Peele and led by legendary Academy Award-winner Al Pacino, "Hunters" follows a diverse band of Nazi hunters living in 1977 New York City.

[11/21/19 - 10:00 AM]
CBS All Access Announces Expansion of Original Content Team
"Together we've built an originals brand for CBS All Access that stands apart in the marketplace, and I look forward to continuing to work with this incredible team to grow the service and our originals slate even further," said Julie McNamara.

[11/21/19 - 10:00 AM]
ABC Announces 2020 Midseason Premiere Dates
Highlights include the launch of drama "For Life" and the return of "American Idol."

[11/21/19 - 09:07 AM]
Netflix Develops New Animated Adventure Series "Oni" Inspired by Japanese Folklore
The series will feature a hybrid of both stop motion and computer generated animation.

[11/21/19 - 09:02 AM]
Showtime Renews "Desus & Mero" for a Second Season
The series will return for season two on Monday, February 3 and will air all-new episodes every Monday and Thursday at 11:00/10:00c.

[11/21/19 - 09:00 AM]
Disney Channel Orders Second Season of Animated Fantasy-Comedy "The Owl House" Ahead of Its Series Premiere Friday, Jan. 10
Created and executive-produced by Dana Terrace, the series follows Luz, a self-assured teenage girl who stumbles upon a portal to a magical realm where she befriends a rebellious witch, Eda, and a tiny warrior, King.

[11/21/19 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
NBC's "Chicago" fall finales and FOX's "The Masked Singer" top charts in said demographic.

[11/21/19 - 07:21 AM]
CJ ENM/Studio Dragon-Netflix Announce a Long-Term Partnership
As part of a three-year partnership beginning in 2020, Studio Dragon and its stellar roster of creators will produce original series that will be available to Netflix members all over the world.

[11/21/19 - 06:00 AM]
Legendary Singer/Songwriter Carole King to Present Artist of the Decade Honor to Taylor Swift at the "2019 American Music Awards(R)," Airing Live Sunday, Nov. 24, on ABC
"I'm thrilled to have the opportunity to present Taylor with the Artist of the Decade honor," said King.

[11/21/19 - 02:58 AM]
Video: The Gods and Giants Are Coming: "Ragnarok" Premieres January, 31 2020 - See the First Teaser
The series is set in the small, fictitious town of Edda, situated in the grand, breathtaking Norwegian nature.