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[08/28/06 - 12:00 AM]
35 Million Watch All Or Part of 'The 58th Annual Primetime Emmy Awards' Telecast

[via press release from NBC]

35 MILLION WATCH ALL OR PART OF 'THE 58TH ANNUAL PRIMETIME EMMY AWARDS' TELECAST

IT'S THE HIGHEST-RATED PRIMETIME TELECAST ON ANY NETWORK SINCE THE NBA FINALS IN 18-49, AND THE BIGGEST AVERAGE AUDIENCE SINCE THE 'DEAL OR NO DEAL' SEASON FINALE ON JUNE 5

NBC WINS SUNDAY IN 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � August 28, 2006 � NBC Research estimates a total of 35.2 million viewers watched all or part of last night's telecast of "The 58th Annual Primetime Emmy Awards" on NBC, according to preliminary "fast national" "live plus same day" viewing figures from Nielsen Media Research. Paced by the "Emmy Awards," NBC won Sunday night in adults 18-49 and in total viewers.

The Emmy telecast, hosted by Conan O'Brien, delivered the highest 18-49 rating for any primetime telecast on any network since the sixth game of the NBA Finals June 20 and the largest total viewership during an average minute for any telecast since the "Deal or No Deal" season finale on June 5. NBC's telecast of "The 58th Annual Primetime Emmy Awards" averaged a 5.2 rating, 14 share in adults 18-49 and 16.1 million viewers overall during an average minute from 8-11 p.m. ET last night.

Despite unusual competition from the network premiere of the blockbuster 2003 film "Pirates of the Caribbean" on ABC, the "Emmy Awards" ranked #1 for its time period in adults 18-49, total viewers and other key ratings measures. The telecast was up 126 percent in 18-49 rating versus NBC's summer-to-date average for the time period (5.2 vs. 2.3).

Versus last year's Emmy telecast, which was broadcast on September 18, 2005 on CBS, last night's telecast was down 15 percent in adult 18-49 rating and 14 percent in total viewers. Versus the 2004 Emmy Awards, which were broadcast on ABC September 19, 2004, last night's telecast was up 13 percent in 18-49 and 17 percent in total viewers.

From 7-8 p.m. ET last night, "The 2006 Emmy Red Carpet Special," hosted by Billy Bush and Nancy O'Dell, averaged a 1.9/6 in 18-49 and 7.3 million viewers overall. This was up 27 percent versus NBC's summer-to-date average for the time period (1.9 vs. 1.5) and in total viewers, it was NBC's top audience in the hour with non-sports programming in nearly four months (since "Dateline NBC" on April 30). Versus the most recent comparable telecast, ABC's "Countdown to Emmy" special in 2004, "The 2006 Emmy Red Carpet Special" was up 12 percent in 18-49 rating (1.9 vs. 1.7) and 1.4 million viewers overall. There was no special Emmy coverage prior to last year's telecast due to a football ovrerrun.

Preliminary primetime averages for Sunday, Aug. 27 in adults 18-49 are NBC (4.3/12), ABC (3.5/10), CBS (2.5/7), Fox (1.7/5), and WB (0.4/1) In overall total viewers, Aug. 27 preliminary averages are NBC (13.9 million), ABC (9.3 million), CBS (9.0 million), Fox (4.4 million) and WB (1.1 million).

Note that all national ratings are "live plus same day" unless otherwise indicated.

EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

REVISED: 35 MILLION WATCH ALL OR PART OF 'THE 58TH ANNUAL PRIMETIME EMMY AWARDS' TELECAST

IT'S THE HIGHEST-RATED PRIMETIME TELECAST ON ANY NETWORK SINCE THE NBA FINALS IN 18-49, AND THE BIGGEST AVERAGE AUDIENCE SINCE THE 'DEAL OR NO DEAL' SEASON FINALE ON JUNE 5

NBC WINS SUNDAY IN 18-49 AND TOTAL VIEWERS

BURBANK, Calif. � August 28, 2006 � NBC Research estimates a total of 35.2 million viewers watched all or part of last night's telecast of "The 58th Annual Primetime Emmy Awards" on NBC, according to preliminary "fast national" "live plus same day" viewing figures from Nielsen Media Research. Paced by the "Emmy Awards," NBC won Sunday night in adults 18-49 and in total viewers.

The Emmy telecast, hosted by Conan O'Brien, delivered the highest 18-49 rating for any primetime telecast on any network since the sixth game of the NBA Finals June 20 and the largest total viewership during an average minute for any telecast since the "Deal or No Deal" season finale on June 5. NBC's telecast of "The 58th Annual Primetime Emmy Awards" averaged a 5.2 rating, 14 share in adults 18-49 and 16.1 million viewers overall during an average minute from 8-11 p.m. ET last night.

Despite unusual competition from ABC's telecast of the blockbuster 2003 film "Pirates of the Caribbean," the "Emmy Awards" ranked #1 for its time period in adults 18-49, total viewers and other key ratings measures. The telecast was up 126 percent in 18-49 rating versus NBC's summer-to-date average for the time period (5.2 vs. 2.3).

Versus last year's Emmy telecast, which was broadcast on September 18, 2005 on CBS, last night's telecast was down 15 percent in adult 18-49 rating and 14 percent in total viewers. Versus the 2004 Emmy Awards, which were broadcast on ABC September 19, 2004, last night's telecast was up 13 percent in 18-49 and 17 percent in total viewers.

From 7-8 p.m. ET last night, "The 2006 Emmy Red Carpet Special," hosted by Billy Bush and Nancy O'Dell, averaged a 1.9/6 in 18-49 and 7.3 million viewers overall. This was up 27 percent versus NBC's summer-to-date average for the time period (1.9 vs. 1.5) and in total viewers, it was NBC's top audience in the hour with non-sports programming in nearly four months (since "Dateline NBC" on April 30). Versus the most recent comparable telecast, ABC's "Countdown to Emmy" special in 2004, "The 2006 Emmy Red Carpet Special" was up 12 percent in 18-49 rating (1.9 vs. 1.7) and 1.4 million viewers overall. There was no special Emmy coverage prior to last year's telecast due to a football ovrerrun.

Preliminary primetime averages for Sunday, Aug. 27 in adults 18-49 are NBC (4.3/12), ABC (3.5/10), CBS (2.5/7), Fox (1.7/5), and WB (0.4/1) In overall total viewers, Aug. 27 preliminary averages are NBC (13.9 million), ABC (9.3 million), CBS (9.0 million), Fox (4.4 million) and WB (1.1 million).

Note that all national ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· DEAL OR NO DEAL (NBC)





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