[09/06/06 - 12:00 AM]
TBS's VeryfunnyadS.com Passes 7 Million Mark for Videos Played

[via press release from TBS]

TBS�s veryfunnyads.com Passes 7 Million Mark for Videos Played

Massive Online Collection of World�s Funniest Commercials Welcomes 75 New Ads from Around the World

In just two short weeks, TBS�s new broadband destination veryfunnyads.com has delivered an impressive 7.7 million video plays to fans of funny commercials. In addition, TBS has collected 75 new ads to appear on the site in the coming weeks, bringing its total to more than 135 ads from around the world. Veryfunnyads.com launched Aug. 23 as the first part of TBS�s new initiative to expand the network�s �very funny� branding and programming into the broadband arena.

�We are extremely thrilled with the performance of veryfunnyads.com, which is well on its way to becoming a premier online showcase for funny commercials,� said Ken Schwab, senior vice president of programming for TBS and sister network TNT. �It�s especially exciting to be able to expand TBS�s �very funny� branding into the broadband world through this site, and we look forward to adding more and more new ads to keep veryfunnyads.com fresh and funny for a long time to come.�

From Aug. 23 � Sept. 4, veryfunnyads.com clocked more than 7,730,000 plays of videos from the site. Currently the top ad played from the site is a Hansaplast Condoms commercial entitled �Mom,� which has been played 437,680 times. The second most-popular ad is an Isenbeck commercial entitled �Ballet,� which has been played 409,599 times. Performance measurements for videos played from veryfunnyads.com come from the internal content management application developed for the site and can be viewed below each video on the site.

Overall since launch, veryfunnyads.com has attracted more than 900,000 unique users, each averaging more than 11 minutes per visit, according to Omniture statistics. Beyond simply watching the funny commercials through veryfunnyads.com, fans are also spreading the word. According to Omniture statistics, visitors have virally shared links to videos more than 244,000 times using the �Send to a Friend� email form and the �Link to This Video� URL form provided on the site.

Through veryfunnyads.com, comedy fans can view some of the cleverest and most humorous television commercials ever to tickle a funny bone, many available for the first time ever to U.S. viewers. Visitors can email their friends links to their favorite commercials, offer feedback and even suggest additional ads for inclusion. In the future, veryfunnyads.com will continue to collect and make available new ads, inviting fans to come back frequently to see what�s new. Veryfunnyads.com features ads from such countries as Sweden, Australia, Japan, Germany, Singapore, Malaysia, New Zealand, The Netherlands, France and the United Kingdom, to name a few.

TBS, a division of Turner Broadcasting System, Inc., is television�s �very funny� network. It serves as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series, like the upcoming scripted comedies My Boys and 10 Items or Less; specials and special events, like The Comedy Festival in Las Vegas, for which TBS serves as title sponsor; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a TimeWarner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

  [september 2006]  

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