MEDIA ALERT

UGLY IS THE NEW BEAUTIFUL AT FASHION WEEK, AS ABC TELEVISION NETWORK BRINGS �UGLY BETTY� TO THE STREETS OF NEW YORK

Ugly is the new beautiful as a team of Betty Suarez look-alikes attend their first New York Fashion Week. Leading up to the THURSDAY, SEPTEMBER 28 premiere (8:00-9:00 p.m., ET) �Ugly Betty� will get her feet/poncho wet in the world of couture, attending various happenings at fashion�s biggest event. As representatives for Mode Magazine, you can catch them outside one of the main tents, or maybe even as a front row guest at one of the shows!

About �Ugly Betty�:

If you took a moment to get to know Betty Suarez, you�d see how sweet, intelligent and hard-working she is. But few people do, because in the world of high fashion, Betty is the oversized peg in the petite round hole.

When publishing mogul Bradford Meade hands the reins of Mode, the bible of the fashion industry, over to his son, Daniel, he specifically hires Betty as his son�s new assistant � mostly because she�s the only woman in NYC Daniel won�t sleep with. Though this �player� is reluctant to accept her at first, Betty�s indomitable spirit and bright ideas will eventually win him over. Neither of them really knows the ins and outs of the fashion world, but the two are a formidable team against those who will do anything to see them fall.

�Ugly Betty� stars America Ferrera as Betty Suarez, Eric Mabius as Daniel Meade, Alan Dale as Bradford Meade, Tony Plana as Ignacio, Ana Ortiz as Hilda, Ashley Jensen as Christina, Becki Newton as Amanda, Mark Indelicato as Justin and Vanessa Williams as Wilhelmina Slater. Recurring guest stars are Michael Urie as Marc and Kevin Sussman as Walter.

Based on �Yo Soy Betty La Fea,� the groundbreaking Colombian telenovela that became an international phenomenon, �Ugly Betty� is from Touchstone Television. Academy Award nominee and Emmy Award winner Salma Hayek is executive producer, along with Silvio Horta (�Urban Legends�), Ben Silverman, (�The Office�), Jose Tamez (�The Maldonado Miracle�), James Parriott (�Grey�s Anatomy�) and James Hayman (�Joan of Arcadia�).