or


[09/13/06 - 12:00 AM]
We TV's Original Fashion Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Fashion Programming Attracts New and Key Advertisers With Customized Packages

Wal-Mart Marks First-Time Ad Buy with Original Program Under the Tents - September Fashion Week Special

TJ Maxx Returns to the Network to Advertise with Original Programming Cinematherapy: Get the Look

New York, NY - September 13, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a couple of key advertisers that have signed on to support the network's original fall fashion programming. Wal-Mart marks their first-time ad buy on the network with Under the Tents - A Full Frontal Fashion Special, a half-hour show providing viewers with the seasons' hottest fashion trends right from Fashion Week in New York City. TJ Maxx signs on as a returning advertiser for Cinematherapy: Get the Look, providing women with tips to put together an elegant outfit, without breaking the bank. The tips will air as wraps around the film The Audrey Hepburn Story (2000), starring Jennifer Love Hewitt. Both advertisers receive brand presence both on air and online at WE.tv.

"WE tv is attracting both new and returning advertisers to the network with its line-up of original fashion programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are continually looking to produce individual customized packages that communicate effective brand messages to our core audience of women and are an organic fit and on brand for the client."

Premiering Wednesday, September 20th at 8:00 PM EST, Under the Tents - A Full Frontal Fashion Special, details the hottest looks for Spring 2007. As a part of the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection, designed by Mark Eisen and available at Wal-Mart. Wal-Mart also receives tagged tune-ins, billboards, and inclusion into the consumer print advertisement in the September 25th issue of Life & Style magazine, hitting newsstands on September 15th. The customized vignette will be posted online at WE.tv along with Wal-Mart's logo, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

Premiering Thursday, September 21st at 8:00 PM EST, Cinematherapy: Get the Look provides women with great tips about how to "get the look" of the movie THE AUDREY HEPBURN STORY (2000), starring Jennifer Love Hewitt, featuring clothing and accessories from TJ Maxx. The tips will air as wraps around the film. TJ Maxx also receives tagged tune-ins, billboards and online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is the second sponsorship of Cinematherapy: Get the Look for TJ Maxx. In October of 2005, TJ Maxx sponsored Cinematherapy: Get the Look wrapped around the movie DESPERATELY SEEKING SUSAN (1985) starring Madonna and Rosanna Arquette, providing viewers with tips on how to get a fun and modern 80s look, straight from TJ Maxx.

Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [september 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)









[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.

[05/27/15 - 07:28 AM]
New Additions to the Season Seven Cast of "Nick Cannon Presents Wild 'N Out" Feature Hot Comedic Talent and Social Media All-Stars
DC Young Fly, Matt Rife, Darren Brand, Aarona Lopez, TattooManPaige and Hunter Stiebel are among the new additions.

[05/27/15 - 07:09 AM]
BBC America's "Doctor Who" Set for Hall H Panel at Comic-Con
Capaldi's first season delivered BBC America its highest rated season ever and is available now on all digital platforms.

[05/27/15 - 06:57 AM]
"Over My Dead Body" with Linda Hamilton Adds Edge-of-Your-Seat Action to Investigation Discovery's June Programming Slate
Said effort is an adrenaline-fueled, 12-episode docu-series premiering Monday, June 15 at 10:00/9:00c and 10:30/9:30c.